#World Car Made in China# #小鹏G6上市 From 209,900# Just recently, Xpeng Motors finally ushered in this year's new model G6, positioned as a mid-size SUV, which is the first model created by the SEPA 2.0 shake architecture, priced at 20.99-276,900, 15,000 cheaper than the pre-sale price.
As soon as this price came out, there was a lot of controversy on the Internet, and some people said that you can buy new products from Xiaopeng's new platform in the early 200,000s, and the cost performance is still good. But there are also many netizens who say that this price is matched with this shape, and it is directly cool.
So let's have a good chat today about whether the Xpeng G6 car is cheap? How to choose Tesla Model Y and competitors in the same class? What are the highlights of the new car?
Is the price of Xpeng G6 expensive?
I think it can be summed up in one sentence, that is, the price is indeed sincere, but not much.
First, compared with the price of the previous Xpeng, the starting price of the G6 is indeed low. Counting the new G6, Xpeng currently has a total of five models on sale, three SUVs G3, G6, G9, and two sedans P5 and P7. But G3 needless to say, monthly sales are only a few hundred units, and the year is long, and the pricing has no reference value.
But compared with the starting price of the G9 of 309,900, the G6 is 100,000 yuan cheaper. So many people think that G6 and G9 are very different, but they are not, although the number is 3 different, but only one level worse in level. The G6 is positioned as a mid-size coupe SUV, while the G9 is positioned as a mid-to-large SUV.
If you haven't felt it yet, let's take a look at the P7 in its class. The P7 is currently divided into the old P7 and the new P7i, with the old P7 starting from 209,900 and the new P7i starting from 249,900. The starting price of the G6 is exactly the same as the old P7, both from 209,900. However, G6 is the latest product, using the latest platform and technology, so the same starting price of 209,900, obviously the G6 product power is higher.
And it is also a MAX version equipped with XNGP, and it also has a range of more than 700 kilometers, and the G6's 755 MAX is 15,000 cheaper than the P7i's 702MAX. So in the eyes of Xpeng, as well as Xpeng's fans and old owners, the price of G6 is indeed very cost-effective.
Therefore, the starting price of G6 sticks to the bottom line of 200,000, and I think the probability is also to take care of the feelings of the old P7 owners. After all, in the Chinese market, the price of the same level of SUV is definitely much more expensive than that of a sedan. For example, the X3/Q5/GLC is 100,000 more expensive than the 34C, and the X5/GLE/Q7 is 200,000 more expensive than the 56E. Therefore, Xiaopeng's ability to be completely flat here is already the greatest sincerity.
IN ADDITION, XPENG G6 HAS BEEN CLAIMING THAT IT IS TARGETING TESLA MODEL Y, MODEL Y STARTING AT 263,900, G6 CHEAPER THAN Model Y 54,000. So all kinds of reasons add up, many people will naturally feel that the price of Xpeng G6 is indeed cost-effective.
SECONDLY, XPENG G6 IS 54,000 CHEAPER THAN MODEL Y, BUT THE DIFFERENCE WITH MODEL 3 IS ONLY 22,000. Speaking of which, there will definitely be people who say how you are so unprofessional, one is a sedan, the other is an SUV, there is no comparison.
But what I want to say is that there are really many people in real life who are in such a comparison, it seems that they are not a level, but they are all medium-sized cars, the space is not small, but the important thing is that the price is similar, so in the eyes of many people, it is the relationship between chicken head and phoenix tail.
Because everyone also knows that Xiaopeng's brand power has declined seriously in recent years, the loss is very serious, and I don't know how long it can live. But I only have a budget of 20 tens of thousands, I can only buy one car, and these two or three hundred thousand are also real money hard-earned.
Even if I can't afford Y, it's not impossible for me to buy a 3, it's better than buying a G6, so that the brand won't go out of business just after buying it back. So can you understand that? IT SEEMS THAT THE LEVEL IS NOT RIGHT, BUT IF YOU ADD THE ADDED VALUE OF BRAND POWER, IN FACT, THE REAL OPPONENT OF XPENG G6 IS NOT MODEL Y, BUT MODEL 3.
In addition, for many consumers, Xpeng now has no brand added value, so it is actually similar to other brands. So at the same price, there are also BYD Song PLUS EV, Deep Blue S7 and the current joint venture tram Buick E4/E5, which are all competing brands.
So horizontally, the G6 does not have as much space as the E5, nor does it have a large screen of the E5, and the configuration is actually similar to the Deep Blue S7 and BYD Song PLUS EV at the same price. Therefore, in front of the majority of consumers, the highlights of Xpeng G6 they do not perceive, or even have no interest.
For example, silicon carbide 800V ultra-fast charging and XNGP intelligent driving, etc., although it is very powerful, but how many people will only rush these two points, real money spend more than 200,000 to buy? Will you?
How to choose Xpeng G6 and products of the same price?
The Xpeng G6 has a length, width and height of 4753/1920/1650 mm and a wheelbase of 2890 mm. First of all, this size can be said to be almost exactly the same as Tesla Model Y, with a difference of 3 mm in length, a difference of 1 mm in width, and a completely identical wheelbase, only a height difference of 26 mm.
BUT AS I JUST SAID, ALTHOUGH XPENG G6 IS COMPARING TESLA MODEL Y EVERYWHERE, AND EVEN THE SIZE IS EXACTLY THE SAME, BUT THE OWNER WHO REALLY BOUGHT TESLA MODEL Y WILL REGRET NOT BUYING XPENG G6? Absolutely not.
EVEN MANY CAR OWNERS SAID THAT THE PRICE OF G6 IS REALLY EXPENSIVE AFTER SEEING THE PRICE OF G6, AND IT IS NOT AS GOOD AS MY MODEL Y. Indeed, when the price of your product and your target product is not much different, it does not actually bring much positive energy and sales. Instead, your opponent will step on you in turn.
Here I have to say the ideal again, what products do you see it benchmarking? Either X5 or GLE, or even X7 and GLS and Cullinan, are luxury cars that ordinary people may not be able to reach in their lifetime.
But if you spend more than 300,000 to buy ideals now, you can indeed get products with a very similar experience, whether it is power, space or configuration are full for you, plus many of these models have no functions, such as refrigerators and color TVs, etc., only one-third of the price to get a similar experience, is a consumer will be confused. Otherwise, there is a saying circulating on the Internet, scold and scold, don't test drive.
So if the G6 COMPARES BMW'S X4, GLC COUPE AND Q5 SPORTBACK, AND MAKES THE EXTERIOR DESIGN LOOK BETTER, WILL IT BE MORE TOPICAL? SO IN THE FACE OF MODEL Y, THE G6 STILL DOESN'T HAVE MUCH COMPARISON. ONLY WHEN COMPARING MODEL 3, A LOT OF SPACE IS JUST NEEDED, OR CONSUMERS WHO REALLY CAN'T ACCEPT TESLA DESIGN WILL CHOOSE G6.
IN FACT, G6 DOES NOT NECESSARILY REALLY WANT TO COMPETE WITH MODEL Y, OR IT IS RIGHT TO DO IT AT THE PRICE OF 200,000-250,000. However, consumers who choose it have a big premise, that is, they must accept its shape design. If you can't accept it, you will definitely empathize with another love.
So at this time, the navy S7, BYD Song PLUS EV and Buick E4 and the E5 with more size space have become a good choice. In particular, the navy S7, which is also a new force car, is slightly larger than the G6, and the wheelbase is 10 mm longer than the G6.
And the top configuration is only 202,900, the battery energy is nearly 14 degrees more than the 580 of the G6, and the endurance is 40 kilometers more, coupled with a tougher appearance, the cost performance of the whole vehicle is indeed good, so it may be the first choice for many people to spend 200,000 to buy a pure electric SUV.
The second is Buick's E4 and E5, especially the E5, 4892mm long and 2954mm wheelbase is indeed much larger than competing in the same class. Although in terms of brand power, Xiaopeng's skinny camel is larger than the horse, but this is only in first-tier cities, because as long as you buy it back, XNGP can be used.
However, in third- and fourth-tier cities or even small counties and rural areas, driving assistance is basically not used, and even if you can use complex road conditions, I estimate that you dare not use it. Therefore, many netizens also left messages, saying that the Xpeng G6 car not only has no brand power, but also the space and interior are not as big as the E5, so they will buy the E5 for this budget.
There is really nothing wrong with it, after all, in the village, the more space the car drives out, the more face it has, and it is also a joint venture brand. So in small cities, counties and rural areas, the Buick E4 and E5 are definitely more popular than the Xpeng G6. Therefore, Xpeng's main customer base is still concentrated in first- and second-tier cities.
What are the highlights of Xpeng G6?
First, one is the second-generation XNGP intelligent driving that comes standard with the MAX version of the G6, which supports urban NGP. According to the official show, the whole car is equipped with 31 intelligent driving sensors, 2 NVIDIA Orin-X assisted driving chips, and the total computing power reaches 508TOPS.
So this second-generation XNGP includes high-speed NGP, urban NGP, LCC enhanced lane centering assist, parking lot VPA-L, etc. Moreover, based on the XNet deep vision neural network, the car can also realize SR driving environment simulation display, which can project the actual scene into the vehicle screen.
To put it bluntly, the driving assistance level of this car is close to 90% of that of humans, and it can be used normally in the city, but only in a small number of special circumstances does the driver need to take over. And this system has landed, and it can be used after delivery. At present, Xpeng Motors has successively opened the urban NGP function in Guangzhou, Shanghai, Shenzhen and Beijing, and will open about 50 cities in the second half of this year, and increase to 200 cities in 2024.
In addition, in the second half of the year, Xpeng will also launch an "AI driving" mode, even in areas without high-definition map coverage, it will customize intelligent driving routes according to user habits, which can be understood as automatic assisted driving on routes used by users frequently.
Second, it must be its battery technology. Xpeng G6 adopts CIB battery body integration technology, that is, the battery cells are directly laid on the chassis, which is said to reduce weight and can also outline body rigidity.
Secondly, the G6 adopts the global 800V high-voltage SiC silicon carbide platform and the standard 3C battery cells of the whole system, which can be charged for 10 minutes on the S3/S4 supercharging pile, and the endurance is increased by 300km. And even if it uses other brands of national standard fast charging piles, the charging speed can be more than twice as fast as ordinary 400V models.
Third, its shape design. In fact, the appearance of Xpeng G6 seems to me to be good-looking, but the rear part I think is very general, this tail is slightly bloated, anyway, I can't appreciate it.
But what I want to say is that Xiaopeng should know best how to make product design look better. For example, Xpeng P7, whether it is just listed in 2020 or now in 2023, the shape of P7 is very avant-garde. Until today, P7 accounts for a large proportion of Xpeng's overall sales.
Therefore, Xiaopeng should know that in fact, most of Xpeng's customers are not technology fans, but face fans, why should they go dark on automatic driving? Although I am sure that some people will definitely like the G6, from the feedback of netizens, only a small number of people think that the G6 looks good.
So if the appearance of the G6 can be the same as the P7, I think the G6 can eat by its face, and there is no need to rely on intelligent driving. SO IF YOU REALLY WANT TO BENCHMARK MODEL Y, YOU MUST FIRST SURPASS IT IN TERMS OF APPEARANCE. AT PRESENT, THE APPEARANCE OF THE G6 IS FAR INFERIOR TO THE MODEL Y IN THE HEARTS OF THE VAST MAJORITY OF PEOPLE.
THEREFORE, THOSE WHO FANCY INTELLIGENT DRIVING BUY XPENG G6, AND FANCY BRAND TONALITY TO BUY TESLA MODEL Y.
How to choose the configuration?
At present, Xpeng G6 has three endurance versions, 580, 755 and 700. Among them, the 580 is a single-motor rear-drive with a maximum power of 296 horsepower and a maximum torque of 440Nm. It uses a 66-degree lithium iron phosphate battery, and the CLTC pure electric range is 580km. The 755 version has the same power, but with a ternary lithium battery with a higher discharge power of 87.5 degrees, CLTC has a pure electric range of 755km.
The top-of-the-line 700 four-wheel drive version adds an additional motor to the front axle, the combined power of the two motors is 487 horsepower, the peak torque is 660N·m, and the 0-100km/h acceleration takes only 3.9 seconds, and it is also equipped with an 87.5kWh ternary lithium battery pack, and the CLTC pure electric range is 700km. At the same time, all battery brands are China Innovation Aviation.
In addition to the four-wheel drive, both single-motor versions have PRO and MAX, so this adds up to a total of five configurations. But in my opinion, only the 580 two configurations can really be bought. If you have a limited budget or are not interested in intelligent assisted driving, then the 209,900 580PRO is enough.
Although it is the lowest configuration, the configuration is not low at all, although there is no XNGP, but the standard L2 driving assistance is still available, and there is also collision warning, blind spot monitoring, lane centering, automatic parking, remote parking into position, etc. are also available.
And like frameless doors, double wishbone front suspension, power trunk, hidden door handles, external discharge, battery pre-heating, leather steering wheel, steering wheel heating, front seat heating and ventilation, main driving memory, automatic air conditioning, etc., so this configuration is really enough for daily use.
As for many people who say that XNGP is the soul of Xiaopeng, not choosing it is equivalent to not buying Xiaopeng. This also has to be decided according to its own use environment, if every day is a complex road situation, even if there is driving assistance you dare not drive. According to sales feedback, in first- and second-tier cities, there are more MAX versions with XNGP and more PRO versions in third- and fourth-tier cities.
As for the 755 km endurance version, I think since it has a global 800V high-voltage SiC silicon carbide platform and a standard 3C battery cell for the whole system, it is fast and convenient anyway, as long as there is no long-distance demand, there is no need to buy. Besides, how many tram drivers drive long distances? As for the top-equipped four-wheel drive, the local tyrants are casual.
So on the whole, the two versions of the 580 are the most cost-effective and I recommend the most, and I think the later volume is also these two configurations.
Write at the end
Although there are many highlights on these Xpeng G6, the perception is not strong for ordinary consumers. Even if the lowest PRO version removes a highlight, the price is lowered and the estimated popularity is stronger than now. If the starting price of the G6 starts at 199,900 instead of 209,900, I think the popularity will definitely double.
In today's roll-based tram battlefield, you can't bury the meat in the bottom of the bowl, let alone go your own way, go all the way to the dark on intelligent driving, or cater to the public, tell everyone how cheap your price is, and how attractive the highlights are.
It is clear that you can eat by your face, there is no need to go sideways with your sword. So I feel that the paranoid Xiaopeng now is very much like the French car and Mazda in the oil car. In the eyes of consumers, you are indeed good and have potential, but Xpeng should work brand power, so that consumers still feel that this is a hot new energy brand with the latest technology and design. Are you right?
Author: Sandao, Shinichi
Edit: Shinichi