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Liu Qiangdong personally tore off the decency, "knifed" 200,000 courier brothers, the truth behind it is poignant

author:New insights

Liu Qiangdong still attacked the brothers, Liu Qiangdong once said that he would treat employees as brothers for life, and as a result, he turned around and canceled the basic salary of 200,000 couriers, many people said that he was desperate, but who would have thought that in the absence of basic salary, the monthly salary of some couriers actually rose from 8,000 to 80,000, and the income directly increased tenfold. So what's hidden in it? Even Dong Mingzhu Lei Jun rushed to follow suit.

In fact, JD Logistics has been losing money for 12 consecutive years since its inception, and it lost 2.8 billion yuan in only 2,018, Liu Qiangdong was anxious at that time, if he continues like this, the company will last at most two years, and it will definitely die.

Liu Qiangdong personally tore off the decency, "knifed" 200,000 courier brothers, the truth behind it is poignant

Ma Yun predicted earlier than Liu Qiangdong, Ma Yun said at that time: Liu Qiangdong, this company, will definitely die in the future, why? Because his labor assets are too heavy, JD Logistics will have at least 1 million couriers in the future, and the salary and social security of these 1 million people alone can drag JD.com to death.

So has JD.com been said by Teacher Ma? Of course not, JD Logistics not only did not die, but finally successfully listed in Hong Kong, with a market value of more than 250 billion yuan in the year of listing. Moreover, JD Logistics has also become Liu Qiangdong, the hardest weapon in the waist, allowing him to play Taobao and do more, and JD.com has thus become a brother of China's private enterprises, with annual sales of more than one trillion, surpassing Huawei.

Liu Qiangdong personally tore off the decency, "knifed" 200,000 courier brothers, the truth behind it is poignant

But Dongge is actually very clear that if he really pays 1 million people on social security, he will really be dragged to death, so he is very smart, before Jingdong logistics went public, he did one thing, canceled the basic salary of all couriers, and then tripled the commission for pickup, so there will be, a courier from a monthly salary of 9,000 to a monthly salary of 90,000, why?

Because the labor of Jingdong logistics has become light assets, all logistics brothers are no longer part-time office workers, but the bosses who start businesses on the Jingdong logistics platform, although they are small bosses, but everyone, self-management and self-driven, then the management costs and labor costs of the entire company have also dropped significantly.

Liu Qiangdong personally tore off the decency, "knifed" 200,000 courier brothers, the truth behind it is poignant

So now, JD Logistics has acquired Deppon Express, together, the total number of couriers is high and scary, close to 600,000, then you think if he does not use the maker production model, he will not be able to go in the future, then how can Dongge be in the mood to fall in love? The assets of the employees alone crushed him. But the boss that people will engage in, that's it, the job is big and dashing, this secret, that is, the cadre partnership system, employee customization, this trick you must study must land.

So I later figured this out, our company has nearly 300 employees, to pay salaries to go to social security, 10 branches across the country, I used to feel, like Liu Qiangdong, the pressure is very great. The key is that salaried people are particularly difficult to manage, you can't do much at all, so what to do, so what to do, so I'll sort out 3 key methods for you, you can directly create your employees. How exactly do you do it?

Liu Qiangdong personally tore off the decency, "knifed" 200,000 courier brothers, the truth behind it is poignant

The first step is that you initially have to use a high base salary to recruit employees, why? High basic salary can be found, cultivate low-cost, high-potential talents, don't use low basic salary to recruit, you save the surface salary, but you increase the cost of training, the key is that talents can not be trained.

Then the second step, give employees a three-month incubation period, I give you resources, give you brands, give you products, give you systems, so that employees can beat out food and earn bonuses within these three months, but the commission at this time is not high, only 5% commission, this is a typical employment system, pay employees and pay commissions. Many bosses have come this far, but they can't do much.

Because those capable employees, slowly feel that working with you, earning less, he will leave to start a business, so the next third step is the key, when your three-month incubation period ends, we cancel the basic salary of employees, like Dongge, and then increase the employee commission by 4 times, previously it was 5% commission, now 20% commission, that is, you have become my internal small agent, and then everyone, on this platform, automatic spontaneous entrepreneurial innovation.

Liu Qiangdong personally tore off the decency, "knifed" 200,000 courier brothers, the truth behind it is poignant

So many of our employees, two or three years after graduation, earn 20,000 or 30,000 a month, or even 50,000 to 100,000 a month, which is not uncommon, then you tell me, if he goes to work and he works, where can he be given such an opportunity to change his life and destiny.

This is the partnership system and the customization system, which is good for the entire company team, the key is that you as a company, you manage easily, you have light assets, and then the boss can focus on the company's strategy and core competitiveness, such as doing research and development, products, and brands. Finally, this ability is empowered to the makers under you, and they can easily hit the market, so as to achieve a win-win situation.

So this whole set of partnership and customization, our company has been crawling, seven or eight years, are their own blood, paid tens of millions of dollars, spent several years, to get to today.

Now I condense this whole set of play into my interconnected profit thinking, which can directly help you achieve a low-risk, asset-light and fast-fission business model, allowing you to quickly expand the market. At the same time, I also provide you with a full-color printing version of hardcover dry goods textbooks, as well as 88 online synchronous video courses, as well as live classes, if you read it, your company's growth path will be clear, you are no longer confused, hurry up and take it back to see

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