Chinese audiences are no longer saviors, and "Transformers 7" ended globally, with a loss or more than 470 million
As Hollywood's biggest cash cow in the mainland market. The box office of "Transformers" partly reflects the current predicament in Hollywood.
"Transformers" is undoubtedly a golden signboard, from 2007 to 2017 this series released 5 works in Chinese mainland, the box office exceeded 6.4 billion, won 3 annual box office championships, "Transformers 4" soared 1.97 billion, and even broke the box office record in Chinese film history.
During this period, as long as "Transformers" is set, it can always make countless domestic films escape.
The Chinese mainland market has also gradually grown, even surpassing North America to become the largest box office of "Transformers". Even if the fourth and fifth parts of the series have received rave reviews, even if the sixth part of the series "Bumblebee" is restarted, Chinese audiences will not give up, insist on being the savior of bad films, so that the late box office of this series is low, but there is no loss.
But "Transformers 7" changed all that.
"Transformers 7" ended globally, with a loss or more than 400 million, and Chinese audiences are no longer the saviors of bad movies!
As of 11 o'clock on July 5, "Transformers 7" has been released in the Chinese mainland market for 27 days, the single-day box office has dropped to 1.14 million, the proportion of films is only 4.8%, and the cumulative box office is 626 million, according to the release notice of the film, "Transformers 7" will be released on July 8, which means that the movie is only 3 days away from the official release.
According to the current trend, the final box office of the mainland will stop at 630 million.
Global market movies have also entered the closing stage. The North American market has been crushed by new films such as "Indiana Jones 5" and "Spider-Man: Across the Universe", and it was officially announced that it will be launched on the streaming media platform on July 11, basically abandoning the theater market.
The current global box office of the film is 389 million US dollars, and its final global box office is predicted to be around 400 million US dollars.
What is the concept of this grade?
The first part of the series has a global box office of 714 million US dollars, the second is 836 million US dollars, the third part rose to 1.123 billion US dollars, and the fourth part fell sharply in word of mouth, but the Chinese audience strongly supported, the global box office of the film remained at 1.104 billion US dollars, and the fifth part was still the strength of the Chinese audience, with a global box office of 606 million US dollars, barely returning the cost. "Bumblebee" cost $90 million to produce, grossed $467 million worldwide, and earned a lot.
It made the producer decide to shoot "Transformers 7".
Unexpectedly, the seventh film directly set the worst box office record in the series, the production cost of the film officially announced was 195 million US dollars (1.4 billion yuan), and Hollywood's share ratio in major markets around the world is different, but it is about 33% in total, which is why Hollywood blockbusters generally triple the box office return.
Even if the global box office of the film finally breaks through 400 million US dollars, the producer can only get about 130 million US dollars, with a loss of more than 65 million US dollars, that is, 470 million yuan, and this year's Chinese Spring Festival champion and runner-up "Manjiang Red" and "The Wandering Earth 2" also spent 500 million yuan to shoot, which is equivalent to "Transformers 7" losing the mainland's annual crown this year.
It can only be said that this blockbuster that cost 1.4 billion and the entire series are cold, and the sequel is probably far away!
In fact, analyzing the box office of "Transformers 7", you can see that the most critical thing about this loss is that Chinese audiences do not buy it, and they don't want to be the savior of bad films.
From breaking the Chinese film history record to losing 470 million, Hollywood's golden signboard is rotten!
Before "Transformers" broke the record in Chinese film history, in fact, the quality reputation is also average, but Chinese audiences just like popcorn special effects blockbusters, and watching childhood Transformers fight around is also a pleasure to watch. Why did "Transformers 7" lose 470 million this time?
"Transformers 7" currently has a North American box office of $138 million, Mexico and other emerging film markets box office is still good, 6 overseas markets box office broke through or close to ten million US dollars, compared to "Bumblebee" North American box office of 127 million US dollars, the same 6 overseas markets exceeded 10 million US dollars box office.
In fact, the performance of "Transformers 7" has not declined in markets outside China.
The key factor is that Chinese audiences do not buy it, "Bumblebee" China box office broke 159 million US dollars, is the largest box office of the film, this time "Transformers 7" Chinese mainland box office is less than 90 million US dollars, a very surprising decline.
To a large extent, the film party died by itself, and "Transformers 7" is a blockbuster full of ZZZQ elements.
Almost all the film is black, occasionally a few white characters are also dragon sets or harlequins, especially the black heroine is completely inconsistent with the aesthetics of the Chinese audience, there are many thieves, an entertainment blockbuster audience is uncomfortable watching the male and female protagonists, how to talk about the viewing experience? Not to mention that the whole movie doesn't know where to spend the money? The texture of the transformation is completely inferior to the previous ones.
The special effects scenes are actually very mushy, deliberately arranged to fight in the deserted wasteland, without the tension of the previous battles in the city, and also weaken the contrast between Transformers and humans, all of which are estimated to save money.
The special effects are not good-looking, the actors are not pleasing to the eye, so what do Chinese audiences go to see?
Interestingly, when the movie was released, the producer remembered that his parents were Chinese audiences, claiming that "Transformers 8" wanted to invite Wu Jing to star, but is it too late to curry favor at this time?
This golden sign is rotten!