Scorching hot days
Why not come to Pudong Riverside to cool off
June 30
Pudong Night Riverside - Chia Tai Binjiang Shopping Market
The first limited-time pedestrian street in Pudong was officially opened
It ignited the consumption boom of Pudong's nighttime economy
The 230-meter-long market is bustling with people. Photo by Yang Jianzheng
The pedestrian street has three major characteristics
Cao Lei, deputy director of the Pudong New Area Commerce Commission, introduced that Pudong piloted a limited-time pedestrian street for the first time, launching the Chia Tai Bin Shopping Market with Fucheng Road Pedestrian Street as the main body, "The pedestrian street is 230 meters long, not only a pedestrian street, but also has three major characteristics. ”
The first is waterfront linkage. Zhengda Bingou Market, which is connected by Lujiazui West Road, Fucheng Road and Fudu Riverside, integrates the waterfront landscape of the Huangpu River, the limited-time pedestrian street of Fucheng Road and Superbrand Plaza to create Shanghai's first waterfront linkage pedestrian market.
The second is the diversification of business formats. The entire market consists of "one main and two auxiliaries". The main line is Fucheng Road limited-time pedestrian street, which brings together Internet celebrity food, brand special exhibitions and cultural and creative retail; Two auxiliary lines, one is along the Superbrand Plaza on Lujiazui West Road, layout a cultural market, guide the passenger flow of the Pearl Ring along the side of the Superbrand Plaza to the entrance of Fucheng Road Pedestrian Street; The other is the Fudu section of Binjiang Avenue, combined with the riverside national special catering, a number of small performing arts venues are added, and young white-collar workers and trendy artists are invited to perform regularly, integrating the pedestrian street passenger flow and the riverside people's flow.
The various flavors of the night market attract citizens and tourists to taste. Photo by Yang Jianzheng
In addition, the pedestrian street highlights the characteristics of Pudong. Lujiazui, the world's largest Disney store, participated in the market for the first time with Disney's 100th Anniversary Adventures series; Shiseido, Decathlon, Freshippo, Dingtone and other Pudong consumer headquarters enterprises entered the market to display new products and projects, and CP Group introduced Southeast Asian characteristic brands such as Thailand National Tourism Authority, CP Food, PUTIEN and other Southeast Asian characteristic brands to participate. The overall brand portfolio highlights the characteristics of internationalization and Pudong, presenting consumers with a different quality market.
It is reported that the market is open every weekend throughout July, the first week is a phase, and the second week begins to be fully presented.
The performances of the live trendy artists attracted children to participate in the interaction. Photo by Yang Jianzheng
Innovative scenarios promote nighttime consumption
Since the beginning of this year, according to the overall deployment of Shanghai to promote consumption, Pudong New Area has successively held themed activities such as "New Year's Eve Welcome Season", "Car Carnival", "Spring Festival Consumption Season" and "May Five-Year Shopping Festival" to promote the steady recovery of the consumer market. From January to May this year, Pudong achieved a total retail sales of consumer goods of 168.2 billion yuan, a year-on-year increase of 37.1%. The summer cooling season is also the golden season of night consumption, and Pudong has launched the Night Riverside - Chia Tai Bin Shopping Market, opening the prelude to promoting consumption in summer nightlife.
Photo by Yang Jianzheng
This year, Pudong around the riverside waterfront, integrating shipyard 1862, Oriental Pearl, Pudong Art Museum, Superbrand Mall, Fudu Riverside, Yicang Art Museum, Dongjiang Sports Park and other night consumption venues, launched diversified night consumption activities, beaded into a chain, to create "Pudong Night Riverside" IP.
For example, from July to August this year, Pudong Night Riverside will launch a series of activities such as the Chia Tai Bin Shopping Market on Fucheng Road, the Fujian Sanming Food and Culture Festival in Dongjiang Sports Park, the East Coast Nightlife Festival in Yicang, the Midsummer Nightlife Festival at the Oriental Pearl, the "600-Year Masters" Night Exhibition at the Pudong Art Museum, and the original Australian new circus "Gravity Player" at Shipyard 1862, providing nightlife fancy menus for consumers strolling along the riverside.
At the same time, from July to August, major shopping districts in Pudong will also launch a series of summer nightlife activities, including Hi Pi Night Shopping - Bicester Village to hold the "Mid-Year Great Deal" and Thumb Plaza Yeah Life Festival; Beauty Food Jian - Sunland Business Capital "Sunland Unbounded Night Alley", Century Bailian has a chat @ Century Night Shop; Fun experience - China Resources Times Square "Aida" musical, Century Hui PHOTO MONSTER photography interaction; Figure sports - Wanda Plaza lighting street basketball competition and other nearly 100 night consumption activities, allowing consumers to enjoy the fun of summer night consumption.
From 30 June to 30 July
Every Friday from 7 p.m. to Sunday at 24 p.m
Fucheng Road, Pudong New Area
Lujiazui West Road - Shangri-La South Public Passage
Implement a limited-time pedestrian street
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Suggested travel options
Subway:
Line 2, Line 14 Lujiazui Station
Public transit:
(1) Lujiazui Ring Road Mingshang Road Station: 583 Road, 985 Road, 961 Road, 939 Road, Lujiazui Financial City Road 1 (ring line), Pudong 100 Road, Lujiazui Financial City Road 3, Pudong 62 Road, 870 Road, 961 Road (section).
(2) Lujiazui West Road Binjiang Avenue Station: 961 Road (Section) Road, 985 Road, 583 Road, 82 Road, Pudong Road 100, 314 Road, 870 Road.
(3) Lujiazui Metro Station: 779 Road, 85 Road, 798 Road, 313 Road, 992 Road, 81 Road, Lujiazui Financial City 4 Road, 774 Road.
Vehicle travel advice
(1) During the limited-time pedestrian street of Fucheng Road, motor vehicles and non-motor vehicles will not be allowed to pass, Mingshang Road will be closed simultaneously, and motor vehicles can detour through surrounding roads such as Lujiazui Ring Road.
(2) It is recommended that the general public travel green, and the public security organ will take corresponding temporary control measures according to the real-time traffic on site.
(3) During the limited-time walking street, citizens and tourists can park in an orderly manner at the surrounding Fudu Riverside Parking Lot, Superbrand Plaza Parking Lot and parking lots of surrounding buildings.
Wow! Shanghai has added another super pedestrian street!
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