#夏日生活打卡季#
In the marketing of health care products, gift-giving is a basic trick and a very useful means. Now, the delivery of eggs, grain and oil and other affordable consumer goods is the mainstream. These are all products related to nutrition and health, and they really play a role in attracting business. But the more merchants send, the more they need to innovate, otherwise they will fall into the decline of customer appeal. While giving gifts, it is necessary to pay attention to the personalization and practicality of gifts, and you can also consider giving customized gifts that meet the needs of specific groups. Of course, we should also use Internet platforms and social media to increase brand awareness and word-of-mouth effect and attract more potential customers.
Only by ensuring the personalization, practicality and innovation of gift giving can we truly achieve the effect of "never getting tired of giving and trying a hundred times".
How to pioneer the path of innovation? We can draw inspiration from some success stories. For example, the NBA in the United States is not only a sports event, but also has formed many cultural communication products, such as T-shirts, dolls, books, etc., forming a huge industry. Similarly, Chinese films attracted young audiences to cinemas in the late 70s through derivatives such as small cards. An important factor in the success of these derivatives is the close connection to the core product.
Businesses can increase stickiness and create greater business opportunities by giving away affordable products related to their own products to consumers. For example, wellness guides give consumers booklets with cooking tips or healthy recipes, and wellness guides talk about pairing nutritious meals for customers. This can not only increase product stickiness, but also meet the actual needs of consumers and improve consumer loyalty.
(Book cards have been added here, please go to Toutiao client to view)
For example:
The activities carried out by the Health Guide Service Center are very special. For new readers entering the store for the first time, they will receive a regular health journal "Health Guide" sent by the national post office, which includes submissions from doctors from major hospitals. In addition, the Health Guide Service Center also shares and interprets the wisdom and essence of wellness for consumers in its daily marketing activities. Magazine also contains product advertisements, closely related to the products to be sold and marketing campaigns. This practice not only improves consumers' health literacy and learning awareness, but also is full of positive energy.
As a health supplement merchant, the stability of product categories and brands is necessary, but only innovative marketing methods can attract consumers and maintain their loyalty. Among them, gifting is an important marketing tool. And changing gifts can give consumers a constant sense of freshness and pleasure, thereby increasing product sales and market share.
Although gift drainage has become a common topic, the charm of small gifts such as eggs, grain and oil is constantly escalating. Companies need to constantly explore consumer needs and combine gifts with products to create more attractive marketing strategies. In this process, the details make the difference between success and failure, and companies need to go the extra mile.
To sum up, health care product merchants must not only adhere to the stability of product categories and brands, but also continue to innovate marketing methods to give gifts greater attractiveness to attract consumers' attention and increase product sales. Enterprises need to work hard to be invincible in the fierce market competition.