Speaking of Daoxiangchun, it is an old brand that existed as early as the Japanese pseudo-period of the last century. After liberation, although there were not many stores, I knew that there were three stores. One family is in Wangfujing, where land is scarce, and one family is in the bustling Xidan commercial street. There was also one just across the road from my house downstairs. A few days ago, I passed by the door of the remnants of Daoxiangchun and found that its storefront was fenced, and I don't know whether it was renovated or withdrawn.
This is the Daoxiang village opposite my house. It turned out that its paving was very large, and the façade house on its right was all DaoXiangchun's property, and now it is all rented out. That's all
This small piece of façade room in the corner of the building is gone.
Why do I care more about Dao Xiangchun? Because this store once had a few of my middle school classmates in the queue, I was assigned to work in this store, and later one of them became a manager. Because they are close to home, they often have contact with them when they buy things, so they are particularly familiar, but around 1990, these classmates have successively returned home and laid off. Since then, Dao Xiangchun's shop house has shrunk smaller and smaller, all of which have been opened and rented to others to open a store, leaving only a horned door face barely supported, but there is no customer to buy anything, it is simply possible to describe its misery with "door cockroach". At this time, the newly emerging Daoxiang Village was in its infancy and had no reputation. And the once famous Dao Xiangchun is more and more miserable, gradually fading out of people's horizons, and it is very likely that it will disappear in the eyes of Beijingers one day.
However, this co., LTD. called Daoxiangcun and Daoxiangchun have inextricable relationships and all kinds of ridiculous and chaotic stores, and now the fire is not good, and 44 stores have been opened in Beijing Guangfen. There are more than 600 franchise stores nationwide. The brand of Daoxiangcun alone is worth 13.65 billion yuan. Yao Xiangxiang, the master surnamed Liu who had originally left Daoxiangchun, founded Daoxiang Village, and later almost closed its doors and returned to Daoxiangchun's door. Who knows that "the world is vast and unpredictable", Daoxiang Village is now a tree with deep roots, prosperity and development, and the annual operating volume has reached hundreds of millions of yuan. It really responds to the old saying that "the back wave of the Yangtze River urges the front wave, and one generation is stronger than the next"...
