On June 30, Deep Blue Automobile held the "Go to Deep Blue First Future" Deep Blue Brand Strategy Conference and S7 Large-scale Delivery Launching Ceremony in Nanjing. Deep Blue S7 car from the release to today's delivery, the deepest impact is fast, which also shows that Deep Blue Auto has experienced long-term technology accumulation and has long been ready to go.
At this strategy conference, Deep Blue Auto released a new brand positioning, vision mission, value, strategic planning, etc., announcing the brand development path of Deep Blue Auto in the second half of the competition of new energy vehicles.
After creating SL03 and S7, two products with great market influence, Deep Blue Auto will also accelerate the construction of the product matrix, and will launch more than 12 new and remodeled models at the rhythm of more than two new cars per year. The company will build global models and aim for long-term sales of 1.5 million units in key overseas markets such as ASEAN and Europe.
In fact, different brands have different understandings of the competition in the second half of new energy vehicles. The deep blue one is the one that moves me the most and resonates the most with the broadest group of car users. Deep Blue hopes to achieve equal rights in electric power and intelligent circle breaking, so that everyone can enjoy the technological success of the progress of new energy vehicles.
Indeed, the huge increase in the current new energy vehicle market tells us that the new energy vehicle market has stepped out of the niche and high-end early adopter stage and officially entered the popularization stage. However, the mainstream price range of new energy vehicle products on the market is often quite different from high-end new energy vehicles in terms of product platform, intelligent technology and product form. What Deep Blue Auto hopes is to break down barriers, and mass users can enjoy inclusive cars without energy replenishment, mileage anxiety, equipped with intelligent technology and intelligent driving.
In fact, the concept of equal rights has been fully embodied on the navy S7. The super range extender system adopted by it has a pure electric range of 200km and a comprehensive range of more than 1200km, and short-distance pure electric long-distance fuel solves the user's two anxieties of mileage and energy replenishment. And using self-developed micro-nucleus high-frequency pulse heating technology, it is not afraid of shrinkage in winter. It has created new energy vehicle products that can be used in all scenarios for users.
At the same time, through technologies such as NVH for range extenders and frequency conversion active control for howling, it has excellent quiet performance under various working conditions.
In the intelligent dimension, Deep Blue S7 has enhanced auxiliary driving functions such as APA6.0 for parking and urban areas, and IACC in urban areas. In the medium and long term, Deep Blue will continue to promote the implementation of multi-intelligent driving functions such as high-speed NOA, memory parking, automatic parking, and urban A-B navigation. Deep Blue hopes to significantly reduce costs through scale effects and technological advances in the future, and realize the affordable popularization of high-end intelligent driving.
At the service level, Deep Blue is also building a "one-click butler" theme service and 7*24-hour second-level response to realize the "one-click" service system of various services such as consultation, maintenance, appointment, and rescue, and improve the convenience of users.
Of course, Deep Blue Auto is also facing the weakness of brand power brought by the brand late development compared to other brands that entered the new energy market earlier, as well as the stage of accumulation of trust among users of the new technology platform, but I believe that Deep Blue Automobile, which adheres to long-termism, will usher in greater development after solving these difficulties. In addition, at present, the overall sales channel of Deep Blue is relatively traditional, and there are not many new forces to place orders online or seize the way supermarkets play. What are the positive or negative effects of this? We will continue to observe as well.
Summary: Deep Blue chose the most grounded product development route, bringing a solution of super range extender technology to the 150,000-yuan market for the first time, and giving a better solution for new energy users. It is believed that with the product power of the navy S7 and the highly competitive price starting from 149,900 yuan, it will become another explosive model in the new energy vehicle market. It is also hoped that Deep Blue can enrich the product line as soon as possible and bring more products worth looking forward to for users.