preface
580 buy a canvas bag, I believe that no one is willing to do this "big head", what if you add the logo of luxury brand LV on the canvas bag?
Recently, three cafes located at No. 300 Fengxian Road, No. 286 Wukang Road and No. 37 Yongjia Road in Shanghai suddenly filled the crowd and lined up in large queues. The reason turned out to be that LV launched a "limited-time bookstore" campaign in cooperation with three coffee shops in downtown Shanghai: "Buy two books for 580 yuan and get a canvas bag printed with the LV LOGO".
In addition to using LV as a selling point, this event also designed canvas bags in the same colors as the front of the three coffee shops: "mint green, sunset yellow and classic red".
A small design greatly increases the selling point, so the collection of all three colors of LV co-branded canvas bags has become the biggest "gimmick" of this event.
A canvas bag handbag that was originally worth more than a dozen dollars, because it was printed with the LV logo, its value instantly soared hundreds of times, making people sigh at the power of the brand.
However, as some people lined up to "buy" canvas bags, another voice came out, and many people questioned this "snap buy" behavior and scoffed at this practice!
The nationally renowned media [Southern Metropolis Daily] even called these people "poor, stupid, and vain", just because of these 7 words, [Southern Metropolis Daily] was put on the cusp for a while, and many netizens also expressed their views.
Similar joint sales of luxury goods are actually nothing new, but this time the price of the sale inevitably feels like an "IQ tax" paid by the "poor". If it is 180 yuan to buy a luxury brand handbag to play or collect, no one will say anything, the price of 580 yuan does not know whether the luxury brand LV "down" to even a few hundred yuan to be so painstaking, or the Chinese people as the wronged head, of course, people did not force you to buy, even if the current Shanghai scorching sun, did not block those people's enthusiasm for buying.
Personal opinion
For beautiful things, everyone has the right to like and pursue, just do what they can, a few hundred dollars is really nothing for people nowadays, and there is no need to go online, an ordinary canvas bag printed with a brand LOGO can indeed meet the vanity of some people, who has no vanity! It's just that everyone cares about and likes different things! If a person's inner is empty, the decoration of the exterior is only a cover-up, and only by enriching one's own heart will it not be affected by these superficial things.