The People's Daily article pointed out that virtual anchors launched news programs, digital employees interacted with customers online, and virtual idols appeared on the theater stage... In recent years, from entertainment media to financial technology, the application field of virtual human industry has been expanding, and a large number of virtual humans have entered different positions and shown their talents. Relevant institutions predict that by 2030, the overall market size of the mainland virtual human industry will reach 270 billion yuan, becoming a new growth point for expanding the digital economy.
At present, the mainland has basically formed a relatively complete virtual human industry ecology, and the virtual human industry has generally shown a rapid development trend. The outlook for the industry is promising, but challenges remain. As a future-oriented new technology, the healthy growth of the virtual human industry depends on the two-wheel drive of technological innovation and regulatory escort. The development of the digital economy is the trend of the times. With the vigorous development of a new generation of information technology such as 5G, artificial intelligence, and virtual reality, in the near future, virtual humans are expected to become the interactive entrance between the digital world and the real world, bringing people a smarter and more immersive new experience of digital life. Mainland has sufficient technical reserves, market scale and application scenarios in the field of virtual human industry, grasps opportunities, rides on the momentum, and digs deep potential, and will certainly be able to make new contributions to strengthening and optimizing the digital economy of the mainland.
A virtual digital human refers to a virtual character with a digital appearance
Virtual digital human can use digital technology to create a digital character image close to the human image, which is a comprehensive representation of human activity processes and information generated by one or more computers and integrated with the data and characteristics of the real human image. Virtual digital human includes two parts, real person image and virtual image, people can communicate with real people on an equal footing through digital image, and can also complete the interaction between virtual image and the real world through its interactive form, which is more humane.
The relationship between AI and virtual digital humans is a relationship that promotes and influences each other
AI technology is one of the core technologies of virtual digital humans, which provides strong support for the generation, expression and interaction of virtual digital humans. AI technology can realize the intelligent control and expression of the virtual digital person's character image, speech synthesis, expression recognition, gesture and action, etc., which greatly improves the fidelity and expressiveness of the virtual digital person.
Virtual digital human is one of the application scenarios of AI technology, which provides an important application scenario and test field for AI technology. The generation, expression and interaction of virtual digital humans require a large number of AI technologies, such as deep learning, natural language processing, computer vision, etc., and the application of these technologies has promoted the continuous development and progress of AI technology.
Development prospects
With the continuous development and advancement of technology, the degree of realism of virtual digital humans will become higher and higher, and their interactivity and sense of participation will become stronger and stronger, which will bring huge business value to the virtual digital human market.
With the continuous development of virtual reality technology, virtual digital humans will be able to better interact and integrate with the real world to achieve a more realistic virtual experience, which will bring more application scenarios to the virtual digital human market.
With the development of social media and short video platforms, virtual digital humans will gradually penetrate into these fields, such as live streaming and brand marketing, which will bring more business opportunities and opportunities to the virtual digital human market.
As people's demand for digital technology and virtual experience continues to grow, the acceptance and recognition of virtual digital humans will continue to increase, which will help the expansion and expansion of the virtual digital human market.
After in-depth review and investigation, we will bring you several virtual digital people and related enterprises, which are worth collecting and studying.
Alto Electronics
With virtual digital humans and XR virtual live broadcast rooms as its core business, Chuangxiang Digital Dimension has reached strategic cooperation with a number of well-known MCN institutions in China, carried out a series of cooperation around virtual digital live broadcast rooms, digital content, and virtual IP images (including but not limited to digital humans and virtual idols), and has delivered virtual digital human projects of several large state-owned banks
Century Huatong
The company has mastered the "digital human" technology, has developed and implemented applications in many scenarios, and the "NPC" and "Erin" extracted from the well-known IP "Dragon Valley" of its Shengqu game have played the role of virtual volunteers in the celebration of the 100th anniversary of the founding of the Communist Party of China, the red culture interactive space "Fuxing Ode" and the Shanghai Red Classic Trail AR guide system
Heaven and Earth Online
The company has the ability to provide brand and enterprise customers with the ability to establish virtual digital forms and derivative digital content production and content operation services, and has tried to launch a virtual digital human "Yuanqi"
Hengxin Oriental
The company has been maintaining innovative iterations of related technologies in the direction of virtual digital humans, including the capture and restoration of actions and expressions, automatic modeling of character scanning, automatic modeling of clothing, parametric editing of cloth, intelligent measurement of human body size, etc
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