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The most expensive "Fast and Furious", North American audiences do not buy

author:Poison copywriting 4S3w
The most expensive "Fast and Furious", North American audiences do not buy
The most expensive "Fast and Furious", North American audiences do not buy
The most expensive "Fast and Furious", North American audiences do not buy

On May 3, "Fast and Furious 10" began its global rush. Directed by Louis Leterrier, Fast & Furious 10 follows the story of Don, who has completed countless missions, facing an extremely dangerous opponent, a deadly threat that emerges from the shadows of the past. In order to repay the deep blood feud and completely destroy everything that Tang loved and his relatives, he vowed to destroy the Tang family. As industry expected, "Fast and Furious 10" won the championship locally for nearly $70 million, sweeping $250 million outside North America, setting an overseas record for a Hollywood movie this year. However, the cost of "Fast and Furious 10" also rose significantly, and the shooting budget reached a staggering $340 million, becoming the fifth most expensive film project in history, with strict requirements for subsequent returns.

The first week of topping was not as good as the previous works, and the media audience comments were divided

According to The-Numbers, Fast and Furious 10 earned $7.5 million, exactly between Part 8 ($10.4 million) and Part IX ($7.1 million). "Fast and Furious 10" launched in 4,046 theaters in North America, earning $67.02 million in its first weekend and $16,600 per theater, replacing "Guardians of the Galaxy 3" to take the top spot.

The painting is temporarily ranked fifth this year, better than Quidi 3 ($58.37 million), but not as good as Fast Chase 4 ($73.82 million). In the series, "Fast and Furious 10" is only higher than the first three works, and from the fourth in 2009 to the ninth in 2021, the North American premieres of all the main films exceeded $70 million, but the standalone "Fast and Furious: Special Ops" was slightly lower ($60.04 million). After the seventh film set a series of records with $147 million, the performance of the successor to "Fast and Furious" showed a slow downward trend, highlighting the shrinking audience.

From the perspective of word of mouth, the freshness of "Fast and Furious 10" on Rotten Tomatoes is as low as 54%, slightly lower than the overall score of the 9th media (59%), and lower than the 5th to 8th films above the passing line and the external biography, indicating that the satisfaction of film critics with this series continues to decline. In contrast, the popcorn index of "Fast and Furious 10" remained at 85%, plus the 6.4 points (18,000 reviews) on IMDB, which shows that fans still have a positive attitude towards the action dramas of the movie. Audience reviews for "Fast and Furious 10" tend to be positive, falling 68% month-on-month to $5.31 million on Monday, with Nuggets trailing the ninth installment over the same period. Under the impact of "Fast and Furious 10", the impact resistance of many old movies is obviously different: "Galaxy Guardians 3" fell 48% to $32.41 million, and its revenue exceeded $270 million after 18 days of release, maintaining the rare strong performance of "Marvel Comics Cinematic Universe"; "Super Mario Bros. Movie" fell between 24% and 9.6 million US dollars, and the cumulative box office officially exceeded 550 million US dollars on the 22nd, ranking first in this year's box office. On the other hand, the live-action version of "Saint Seiya" fell 70% weekly, and North America has not yet broken through the million-dollar line, becoming the biggest dudb at the box office so far in the summer file. Strongly promoted by "Fast and Furious 10", the North American weekend market closed at $122 million, exceeding $100 million for the seventh consecutive week; as of the 19th, North American annual cinema production has opened the $3 billion mark, and last year it did not reach the target until June. In the process, Global Pictures grossed more than $966 million at the North American box office and is about to become the first distributor to join the 1 billion club this year, followed by Disney and Lionsgate with about $500 million and $300 million, respectively.

Soaring costs, leaving behind a famous film history and recouping long-standing barriers to investment

After the release of "Fast and Furious 10", all 11 titles grossed more than $6.9 billion worldwide, ranking seventh among Hollywood's best-selling series. As the main story and special effects scenes gradually upgraded, the production cost of Fast and Furious also rose. Starting with the first B-movie ($38 million) 22 years ago, and after the seventh it has remained above $190 million, the 10th film is even more amazing.

According to Thewrap, even after accounting for the offsetting effect of tax incentives, the filming cost of Fast and Furious 10 soared to $340 million, which is not only 70% higher than the investment amount for the ninth film ($200 million), but also far exceeds the series record held by the eighth film ($250 million).

In fact, in the single-movie budget ranking released by The-Numbers, "Fast and Furious 10" became the fifth most expensive film in history, behind "Avatar: Waterway", "Pirates of the Caribbean 4": "Breaking Waves" and "Avengers" second and fourth installments. Last April, "Fast and Furious 10" was officially announced. The net budget disclosed at the time had reached $300 million, which was restored to $340 million in November. There are many reasons behind this sharp rise. First, the overall compensation of Cass, represented by Vin Diesel, is believed to be $100 million, with Diesel alone taking $20 million. In addition, global inflation has led to a general increase in various costs, and mandatory testing requirements based on security protocols have also added significant costs. Coupled with huge investments in publicity and distribution, Fast and Furious 10's return line has undoubtedly pushed even higher, placing strict requirements on its global box office. According to Comscore, "Fast and Furious 10" reached $251 million in its first week of box office in 85 countries and regions outside North America, setting a new overseas high for Hollywood movies this year. Mainland cinemas led with US$78.3 million, followed by Mexico (US$16.7 million), Brazil (US$9.6 million), India (US$8.6 million), followed by Indonesia US$8.4 million and France (US$8.03 million). It is worth mentioning that "Fast and Furious 10" ranked ninth on Brazil's all-time opening chart, while in India it was the second highest non-superhero theme in Hollywood. Fast and Furious 10 rose to nearly $319 million worldwide, the best start after The Super Mario Bros. Movie, and is expected to have an impact of $700 million in the future. Rao is like this, the return of "Fast and Furious 10" is still a difficult task. If North America maintains a similar pace to its predecessor, Fast and Furious 10 is expected to approach $160 million locally; the ninth film will earn $546 million abroad. Even if Fast and Furious 10 could be raised to $560 million, the world would only accumulate $720 million. Based on this calculation, "Fast and Furious 10" is expected to recover about $280 million in theaters, a difference of $60 million from the net cost. Next, "Fast and Furious 10" still has input in home video, streaming media and other channels, but after deducting publicity, dividends, interest and other expenses, it is difficult to finally convert into positive returns. Of course, as the penultimate title officially announced, Fast and Furious 10 may cover part of the cost of the final chapter, just as Avatar: Waterpath shoots the sequel, which will be one of the considerations for producers to measure the profitability of individual projects. "The Rock" Johnson, who previously had an open feud with Diesel, made an unexpected return in "Fast and Furious 10", which also added more suspense to the plot trend of the 11th film

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