With the advancement of science and technology and the development of society, everyone's pursuit of quality of life is now increasing. Especially in the digital area of home appliances, does anyone remember the traditional cable TV? Is cable TV still watched?
According to relevant data, as of December 202, the number of cable TV subscribers in the mainland has fallen to 200 million. In fact, this data has fallen sharply since 2016 and is still declining. That is, cable TV subscribers are declining at a breakneck pace! Indeed, technology is developing at a faster pace, and many users have turned to streaming services such as Netflix, Hulu, YouTube, Amazon and Apple TV.
Why is everyone reluctant to use "cable TV"? After understanding these reasons, I found that these reasons are terrible!
The first point: the charges are terrible
Compared with streaming services, the charging price of cable TV is generally high, especially some interactive and broadband convergence packages are much higher than users' psychological expectations. And cable TV often needs to be upgraded, and each upgrade requires users to pay a certain fee, which is actually a part of the cost passed on to users in disguise. For example, SD HD requires users to purchase new set-top boxes, and some regions even have to allocate the cost to relevant users to transform the cable TV access network, otherwise the network will be disconnected.
The second point: bundled consumption is too scary
Cable TV generally needs to be installed for several years, basically a one-time fee. Even sometimes they have a variety of random charges, such as when upgrading and upgrading, will let you refund the original fee, and then repay, generally re-pay is the price is relatively high, not to mention, the bundled years will also work overtime, such as from 3 years to 5 years, this operation gives people a feeling of being fooled.
In addition, in order to further increase the revenue and profit of cable TV, cable TV in most regions will cooperate with third-party Internet video platforms to provide Internet TV connection services on the cable TV side. Although such a service provides users with richer video resources to a certain extent, many third-party platforms are independently charged and require members to watch, so don't users pay limited TV money, but also spend extra money to buy resources? Who can afford to watch TV with such a consumption model? On the other hand, people's streaming media services are generally paid monthly, and they will also provide a free trial period, etc., plus video resources are more and more complete, you can choose the content you want to watch according to your own interests and hobbies, which is also very important to users.
The third point: cable TV also has security risks
Many people think that cable TV is more traditional and does not collect our privacy information like today's network big data. In fact, sometimes, some cable TV providers will collect users' viewing data to generate a user portrait without user recognition. Although streaming services also collect user information, most of them are specified in user agreements and will be carried out with the consent of users.
After reading the above analysis, I suddenly found that everyone is unwilling to use "cable TV", and there is such a "terrible" reason behind it. I don't know what you think after reading it? Welcome to leave a message in the comment area to share~