"Disappearing Her" roadshow, Zhu Yilong fans crazy krypton gold, spending tens of thousands of yuan to buy a movie ticket
As of press time, the box office of "Disappearing Her" after 10 days of release has exceeded 1.86 billion, surpassing Zhu Yilong's last "Life Events", and the total box office forecast given by the professional platform has reached 3.380 billion, which is not only the Dragon Boat Festival, but may even be the highest box office in the entire summer.
This movie can be so successful, half of it comes from the movie itself, the story of the game in the game is fascinating, the plot of the big revenge and the scumbag is cool, and it has successfully triggered the issue of "saving girls' love brains", eating through the female dividend.
The other half is the credit of Zhu Yilong.
"Rebel" and "Life Events" quickly pushed Zhu Yilong to the position of a top actor, the latter not only proved that he was a powerful actor, but also proved his appeal at the box office.
And in "Disappearing Her", Zhu Yilong presented a rather extreme performance, the opening and closing of emotions, the pinching of micro-expressions on the face, especially the scene of shaving his head, which was impressive, Zhu Yilong and this movie achieved each other. Usually, it is too exaggerated to say that the actor has half the credit and contributed half to the box office, but in the movie "Disappearing Her" is not excessive, through this time the movie roadshow can clearly see how popular Zhu Yilong is, how strong the appeal is, and how strong the fans are.
Taking the Shenzhen roadshow on June 30 as an example, from noon to evening, director Cui Rui took actors such as Zhu Yilong, Wen Yongshan, Huang Ziqi and other actors to five or six theaters to meet the audience in the post-screening session. The first stage of the roadshow that the author was invited to, there were some media in the theater, but more than ninety percent of them were ticketed audiences.
The movie was screened at 1:40 p.m., and just after one o'clock, the theater lobby was already overcrowded, and there were Zhu Yilong human-shaped standing signs arranged by fans in the corner of the theater, and two handfuls of barley that symbolized box office sales.
In the crowd, some of them were the spectators of this meet-and-greet, and some were for fans who were looking for tickets at the scene. There is demand and supply, according to on-site observations, there are also several mysterious scalpers, and later according to insiders, the box office at the event also encountered fans who bought fake work permits from scalpers to try to blend into the scene.
The film screening chose the largest Dolby Cinema hall in the theater, nearly 300 seats, and it was sold out a few seconds after the ticket went on sale, and it was known through the ticketing software that movie tickets start at 300, and the ticket price in the front row is more expensive. And the media ticket given by the film party we got was also priced as high as 150 yuan. Even with such a high ticket price, fans still did not hesitate to snap up, which shows Zhu Yilong's appeal, and the theater also took the opportunity to make a big profit, according to the average price of 300 yuan, 260 seats, the theater A movie income of more than 70,000.
In fact, fans buy tickets to the meeting, in addition to watching a 2-hour movie, they are just looking at the idol from a distance. Because the lineup with the roadshow includes producers, directors, and four actors, Zhu Yilong, Wen Yongshan, Huang Ziqi and Meng Zhixu, the total duration of post-screening communication is less than 15 minutes, and the host has to take care of everyone, leaving very little time for the audience to ask questions, only opening two or three questions.
I thought that the movie ticket of 300 yuan had been sold at a sky-high price, but I didn't expect that other theaters were even more outrageous.
SOME FANS POSTED MOVIE TICKETS FOR THE CINITY HALL OF SHENZHEN EMPEROR CINEMA, AND HE BOUGHT THE THIRD ROW AT THE SIDE, AND THE TICKET PRICE WAS AS HIGH AS 800 YUAN! The number of seats in this theater exceeds 300, and the theater can earn 240,000 yuan by showing a movie, and it is unknown whether it will share the account with the film party.
Remember the scalpers mentioned earlier? Some fans in the group chat revealed that they met fans who spent 1,500 yuan to buy a ticket. What's even more outrageous is that a well-known film critic left me a message in the circle of friends saying that "300 can't be bought, Chengdu yesterday (June 29) scalpers have a maximum of 1W a ticket", 10,000 yuan just to see the idol for a few minutes, such crazy krypton gold is really outrageous, but it also fully proves Zhu Yilong's box office appeal!
Finally, let's talk about the situation in the roadshow theater, Zhu Yilong is indeed too popular, the whole theater is basically his fans, holding up signs, lamps and other materials, the host asked if he had seen the movie before, more than half of the audience raised their hands and stretched out their fingers, saying that they had seen it three or four times.
But here I still want to advise fans, in fact, it doesn't make much sense to support Zhu Yilong on this movie, Zhu Yilong is just an actor who gets paid, he did not participate in film investment, fans brush more movie tickets to support, into the pockets of Chen Sicheng and other filmmakers, Zhu Yilong can not benefit, or rational consumption!