Recently, Yili Group and Hangzhou Asian Organizing Committee held a press conference to officially announce that Yili has become the exclusive supplier of official dairy products for the Hangzhou Asian Games. Yili also launched new Asian Games customized products including Jindian, Zhenxi, Xinhuo, and Shuhua.
The 19th Asian Games will be held in Hangzhou in September, which is another international sports event to be held in the mainland after the Beijing 2022 Winter Olympics. The positioning of this year's Asian Games as "China's New Era, Hangzhou New Asian Games" has attracted the keen attention of the people of the whole country. The Hangzhou Asian Games will fully release the charm of sports, unite the friendship of Asian people, and promote the further enhancement of the influence of Asian sports.
As a brand trusted and supported by the people, Yili has long been favored and recognized by major international sports events. From the Beijing Olympic Games, Shanghai World Expo, Hangzhou G20 Summit, to the Wuhan Military Games, the Beijing Winter Olympics, and now to the Hangzhou Asian Games, Yili can always be seen on the stage of the much-anticipated event.
Dairy is an important basic industry to protect national health, and sports are an indispensable part of strengthening the body and contributing to a healthy China. For a long time, as one of the "top five global dairy industries and the first in Asian dairy industry for nine consecutive years", Yili has continued to upgrade its big sports strategy, deeply layout top sports events, inject sports genes into its products, actively advocate the concept of healthy life, carry out health activities to help the whole people, and protect the healthy life of consumers with practical actions.
Since signing the Beijing Olympic Games in 2005, Yili has worked with the Olympic Games for 19 years, providing uninterrupted nutritional support for nearly 40 Olympic teams and tens of thousands of Olympic athletes, witnessing the rise and vigorous development of China's sports industry along the way. As China's leading dairy industry and China's first health food enterprise that meets the "Double Olympics" standard, Yili has been accompanying China's sports for a long time, and promoting the resonance of China's sports and national nutrition and health at the same frequency.
In this Asian Games, Iran has injected new momentum into the development of China's sports industry with practical actions, and continued to write a new chapter in the integrated development of China's sports and health undertakings. At the same time, under the guidance of the goal of "comprehensive value leadership", Yili will continue to practice love actions, provide health products, and pass on health concepts in the future, so as to promote the early realization of the dream of "sharing health in the world".
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