(Image source: Tuworm Creative)
According to the latest survey, the scale of global e-commerce is currently expanding, and it is expected that the global e-commerce penetration rate will reach 23.6% in 2025, and the number of global Internet users has reached 5.47 billion, an increase of 17.4% compared with 2021.
In this context, the marketing forms of cross-border overseas sellers and brands are no longer limited to a single graphic and text, video marketing, digital human marketing and other diversified marketing forms are becoming more and more popular, giving birth to giants such as Youtube, Instagram, TikTok, etc., and cross-border sellers have also begun to increase their investment in these large social media platforms, followed by the anxiety of the seller group on the production of video content.
N pain points and marketing AI moments of overseas marketing
Cross-border sellers often encounter problems such as language barriers, cultural differences, and difficulty in finding operation personnel when doing content production, especially when doing video production, the labor cost is unimaginable. It mainly focuses on the following points:
1. It is difficult to find foreign models in real shooting
The price of overseas anchors, actors, and model celebrities is high, and at the same time, due to overseas language communication problems, the cycle cost of communicating with actors is long.
2. The content production cycle is long, and the cost of the shooting location is high
And it requires a steady stream of content updates. Everyone who does marketing knows that if the content cannot follow up the hot spots in time, the number of views/views will be affected, and the brand exposure cannot be further expanded; Whether the content is interesting and fun is also a major difficulty, in order to maximize the attention of target users, the topic selection of content has also become a crucial part.
3. The issue of image copyright is restricted
Overseas people pay more attention to intellectual property rights, and if they rashly use video materials from unknown sources, they will get into trouble with lawsuits, and the cost will be incalculable.
At the end of last year, ChatGPT was born, with more than one million users within 5 days of its launch, and more than 100 million monthly active users two months later, becoming the fastest growing consumer-grade app in history. The explosion of ChatGPT also directly ignited AIGC.
AIGC stands for Artificial Intelligence Generated Content, which stands for AI-generated content. Simply put, it is the use of artificial intelligence technology to automatically produce diversified content such as text, pictures, and videos.
This automated production mode has brought a subversive revolution to content production, which has been applied to games, medical treatment, intelligent driving and other fields, and has also opened up a new world for content production problems in overseas marketing.
Today, AIGC entrepreneurship has ushered in a big outbreak, comparable to the mobile Internet in 2008 and the "double innovation" boom in 2015. Meituan co-founder Wang Huiwen, former Google headquarters scientist Li Zhifei, Innovation Factory chairman Li Kaifu and other big coffees have "competed" for ferry tickets. From a macro point of view, the current AIGC mainly competes around the underlying large model and application layer. Leading companies such as creative software, A-share listed company, Wondershare Technology (300624.SZ), is a representative of the layout of the application layer.
This A-share star enterprise in the field of AIGC not only accelerated the AI-based use of its original products such as Wondershare Filmora, Edraw Graphics, etc., but also launched the AI painting software Wondershare Virbo, which has been overseas for 20 years and has been deeply engaged in the field of video creativity.
Recently, Wondershare has successively appeared in major cross-border exhibitions such as Guangzhou, Shenzhen, Ningbo, Xiamen, etc., attracting a large number of sellers to interact everywhere, and the booth scene is very hot.
Wondershare Technology and Wondershare appeared at the 2023 China (Xiamen) International Cross-border E-commerce Exhibition, and the scene was hot
Why did Wondershare Broadcast attract high-light attention in cross-border exhibitions?
As we mentioned earlier, the current pain points of cross-border sellers are the difficulty of finding foreign models and the long content production cycle, and Wondershare has subverted the previous video creation model.
Wondershare Broadcast mainly solves these problems:
1. It solves the problem that foreign models are difficult to find, integrates AIGC, digital virtual people and short video production technology, and creates an 80+ multi-nationality localized digital human image comparable to real people.
(Wondershare Broadcast multi-nationality digital human image and rich video template)
2. Reduce the production cost of video content, and quickly generate live-action videos without any threshold
Launched 100 sets of professional-grade explosive video templates and 100,000+ resource materials, and supports different languages and accents in 120+ countries such as China, English, West, France, Germany, Italy, Japan and South Korea, which can realize the appearance of "true foreigners".
3. Rich applicable scenarios, saving budget, and real-life materials can support commercial use
It is especially suitable for video production in scenarios such as product introduction, event promotion, information flow advertising, product planting, and content marketing, and is expected to save more than 80% of the budget. At the same time, the video materials and character images in Wondershare can be used for commercial promotion.
It is worth mentioning that in addition to supporting the three AI creation service modes of Wensheng AIGC "True Laowai" digital human, personal exclusive twin digital human customization, and new image "foreign model" digital human customization, Wondershare Broadcast also provides full-path digital human customization from real image shooting, to sound reproduction, to algorithm training, to text-driven full-path digital human customization, and is the first AI video creative software in China to provide cross-border full-scene digital human services. Users only need to record a video of about 6 minutes and 20 sentences of effective audio corpus materials to generate "real people" and "real voice" exclusive digital humans.
From the perspective of customization functions, Wondershare Broadcast Digital Human Customization Service supports half-body and full-body image display, which can capture ultra-subtle facial expressions and hundreds of body movements, green screen recording supports changing the background, and provides multi-nationality model services with good global expression, which can tailor makeup according to personal temperament and professional attributes, while supporting users to shoot by themselves.
At the recent China (Xiamen) International Cross-border E-commerce Exhibition, many sellers who have been deeply engaged in TikTok and other overseas videos commented that Wondershare Broadcast AI digital humans are very realistic and the video production speed is very fast, which brings new ideas for overseas video marketing. Some sellers have expressed strong interest in digital human customization services, hoping to solve the problems of high cost of foreign models and difficulty in multi-language adaptation in marketing video production through digital human customization.
The competition for short videos on Google/Facebook/TikTok and other channels has also ushered in a white-hot stage, and the investment in short video production has continued to rise, such as TikTok has become the most downloaded APP overseas, with more than 1 billion monthly active users.
In this context, if the traditional video production mode is still used, it may require a team of more than 7 people, a time period of more than 7 days, and a cost of more than 2,000 yuan, which is very limited in terms of workflow, team configuration, and time cycle.
The use of Wondershare broadcast explosion to produce video, depending on the complexity and difficulty of the video, generally as short as a few minutes, as long as half an hour can be done, the overall cost is about 1/5 of the traditional model, or even less, and only 1 operation or customer service staff is required, reducing costs and increasing efficiency significantly.
At present, Wondershare not only covers iOS and Android platforms, but also newly launched Windows desktop, one-time launch of AI digital human search, AI digital human dubbing editing, canvas editing, video real-time preview and other new functions, which can deeply meet the needs of cross-border sellers' digital human video production in the office environment, users can go to the official website of Wondershare Technology to download and experience.
Specifically, Wondershare Broadcast has 80+ built-in digital humans on the desktop, which supports users to search for the desired digital human image according to keywords, and applies it to all storyboards with one click, which can greatly improve the efficiency of digital human video production. The desktop also supports inserting pauses in digital human dubbing copy, and the tone of digital humans is more realistic and layered.
In terms of video editing, Wondershare Broadcast supports the import of local pictures, music, and video materials, supports multi-selection and copying and pasting of materials, and supports one-click setting of material entry and exit animations and entry and exit time. In addition, all user actions can be undone and redone, and the video effect can be visually previewed when editing the video. The overall function of Wondershare Broadcast is more powerful, and the resulting video is smoother and more vivid.
(Image source: The above pictures are all from Wondershare Technology.) ）