I believe that everyone has seen the 618 war report released by various mobile phone manufacturers a few days ago, to be honest, I was stunned, really as long as the determiner adds more, anyone can take the first, anyone can be the champion, in short, how many units sold I don't say, but my results are better than the same period last year, how much it has grown. Among them, Xiaomi is more honest, directly announced that the cumulative payment amount of omni-channel in the 618 event exceeded 19.4 billion (last year's 15 billion), and also announced that Redmi K60 omni-channel sales exceeded 1 million units, how much confidence is there!
However, recently some institutions have counted the sales of 618 mobile phones, and many manufacturers' first results seem to be not good! TechInsights, a market research institute, recently released a report showing that the sales of smartphones during 618 this year were 13.4 million, a year-on-year decrease of 7%, do you dare to believe it? Among them, Apple, Xiaomi and Honor are still in the top three in terms of shipments.
Further subdividing brand sales, Apple's iPhon sales in 618 reached 5.628 million units, calculating that the market share was as high as 42%, almost won half of the country, Apple does have the strength to shout that sentence: Still ~ there ~ who? No one shakes this first position, and there is no way to shake it!
The second place is Xiaomi mobile phone, Xiaomi's sales during 618 period were 3.752 million units, compared to Apple, nearly 2 million units, market share of 28%, which is not bad, and then the third is honor mobile phone, sales of 1.206 million units, market share 9%, in total, other mobile phone manufacturers only 21% market share.
In terms of revenue, the iPhone is unstoppable, 618 directly occupied 67% of the share, Xiaomi accounted for 15% of the share or ranked second, but the third place became vivo, accounting for 5% of the share, the rest of the mobile phone manufacturers together accounted for 13% of the share. I believe that this "mirror of the demon" can make many mobile phone manufacturers reveal their original form, right?
Specific to the sales of mobile phone products, there is no more authoritative data, but you can refer to Jingdong's previous 618 mobile phone racing ranking! In the TOP10 cumulative sales of smart phone products, in addition to the iPhone 14 series of 3 mobile phones and iPhone 13, the other 6 mobile phones are thousands of yuan machines.
Among them, iPhone 14 Pro series sales occupied the first and second place, the fourth place iPhone 14, the seventh place iPhone 13, and the third place is Redmi 10A (priced at only 869 yuan).
That is to say, apples are expensive and sell well, which is really the truth. Although Apple did not release sales and revenue data during the 618 period (and may not disdain to announce it), from the data of JD.com in recent years, the Apple brand has exceeded 10 billion yuan during the platform's 618 activity for three consecutive years. Anyway, domestic mobile phones have to work harder!