In order to continue to promote the high-quality development of the cross-border e-commerce industry, improve the construction of cross-border e-commerce faculty in colleges and universities, improve the quality of cross-border e-commerce talent training, summarize and exchange the valuable experience of universities and enterprises in talent training, curriculum construction, school-enterprise cooperation, industry-education integration and other aspects, on the afternoon of April 25, the 2023 annual work conference of China (Hangzhou) Cross-border E-commerce Talent Alliance was held in the Asia-Pacific Seller Training Center of Amazon Global Selling. Wang Guoyin, second-level researcher of Zhejiang Provincial Department of Education, Wu Changhong, member of the Party Group and chief economist of Hangzhou Municipal Bureau of Commerce, attended the meeting and delivered speeches, and Zhang Rui, deputy dean of China (Hangzhou) Cross-border Electronic Business School, presided over the meeting.
Wang Guoyin, second-level researcher of Zhejiang Provincial Department of Education, pointed out that China (Hangzhou) Cross-border E-commerce Talent Alliance has explored the "one school, one product" approach with school characteristics, providing wisdom and solutions for cross-border e-commerce talent training. Zhejiang should promote good practices and promote the improvement of all factors in the cultivation of cross-border e-commerce talents. The practice of cross-border e-commerce talent training is a model of new liberal arts training that reshapes school organizations, and uses the interdisciplinary industry demand of cross-border e-commerce to subvert and change the traditional college discipline talent training model.
Wu Changhong, member of the leading party group and chief economist of Hangzhou Municipal Bureau of Commerce, put forward suggestions for improving the China (Hangzhou) Cross-border E-commerce Talent Alliance from the three aspects of "service, cohesion and tolerance", she hoped that the talent alliance would make precise efforts in the cultivation of cross-border e-commerce talents, and it was more necessary to cultivate innovative talents such as business strategy, algorithmic cloud computing, overseas marketing and overseas localization talents, live broadcasting, small languages and other characteristic talents; Make precise efforts in cross-border e-commerce talent research, walk in the forefront of the country, promote the construction of talent standards, live broadcast talent topic research, and talent white paper; Make precise efforts to promote cross-border e-commerce talent cooperation, cultivate international talents, "go out" and "invite in" overseas, and strengthen cooperation with overseas universities; Precise efforts in cross-border e-commerce social talents, taking the Amazon Asia-Pacific Seller Training Center as an example, taking the lead in training college teachers.
In 2022, the Talent Alliance did these things
01Cross-border e-commerce "Land Plan" launched
On the afternoon of March 31, Hangzhou cross-border e-commerce "Land Plan" university teachers and enterprises matchmaking meeting was held. As the first pilot of the "Land Plan" in colleges and universities in Zhejiang Province, a total of 13 teachers of e-commerce related majors from 7 Zhejiang undergraduate vocational colleges signed up for the practice, and 12 well-known Hangzhou cross-border e-commerce enterprises became the internship base of the "Land Plan".
02 Enrollment Activities: Cross-border E-Business School 2022 Enrollment Work
Students from 24 universities and 33 professional categories, including The Hong Kong Polytechnic University, Technical University of Berlin, Universiti Sains Malaysia, Zhejiang University, Ningbo University, Hangzhou Dianzi University, Zhejiang Sci-Tech University, Zhejiang Gongshang University, Wenzhou University, China Jiliang University, Zhejiang Ocean University, Zhejiang University of Finance and Economics, Zhejiang University of Media and Communication, etc., joined the cross-border e-commerce family and became new members of the college.
03The 12th National College Students Three Innovation Competition Cross-border E-commerce Practical Competition Comprehensive Competition was successfully concluded
After 8 months of selection, the top 40 contestants who stood out from 9,872 teams from 31 provincial and municipal universities across the country competed for the finals at Hangzhou Business School of Zhejiang Gongshang University on July 16-17. As the highest national competition in the field of e-commerce, the National College Students Three Innovation Competition has been held for 12 times, and 2022 is the first time to add a cross-border e-commerce practical competition.
04Professional construction activities: Zhejiang Gongshang University-Xinjiang Institute of Technology cross-border e-commerce micro-major opened
Jinzhuan Xixing promoted the cross-border e-commerce micro-major of Zhejiang Gongshang University to Xinjiang Institute of Technology, which is another initiative of "technology empowerment, connecting eastern and western schools, and cloud teaching".
05Standard Construction: Digital Trade Standardization White Paper (2022)
In 2022, Zhijiang Laboratory, China Institute of Standardization, Zhejiang Gongshang University and other units will research and formulate a digital trade standard system. Zhejiang Gongshang University participated in two national standards: cross-border e-commerce transaction requirements and cross-border e-commerce service quality evaluation.
06Professional construction activities: the first national cross-border e-commerce education and e-commerce development forum
From November 19th to 20th, the first national cross-border e-commerce education and e-commerce development forum was held. The "Cross-border E-commerce Professional Talent Training Standards (Proposed Version)" was first proposed by Zhejiang University of Foreign Chinese, aiming to further improve the quality of cross-border e-commerce undergraduate talent training and provide a reference for the new round of revision of the national teaching quality standards; The framework of cross-border e-commerce textbooks (recommended version) and series of textbooks provide reference standards and knowledge systems for the cultivation of talents in cross-border e-commerce.
In 2023, the talent alliance launched the "four major plans"
According to Li Xiaojun, Dean of the School of Management Engineering and E-Commerce (Cross-border E-Business School) of Zhejiang Gongshang University, the talent alliance will launch "four major plans", "ten projects" and "three docking" in 2023.
The "four major plans" refer to the dream building plan, the chasing light plan, the Xinghai plan, and the cloud map plan, which will provide intellectual support for Hangzhou's talent ecological construction in terms of full-dimensional talent training system, in-depth interaction and linkage between government, school and enterprise, capacity building of university teachers, and in-depth development of comprehensive international cooperation.
Among them, the dream building plan will build a full-dimensional talent training system from the levels of cross-border e-commerce specialty, undergraduate, graduate, doctoral, customized class, micro-major, and direction class; The chasing light program will promote in-depth interaction between government, school and enterprise from the enterprise entry project, practical mentor program, cross-border expert lecture hall, and cross-border summit forum; The Xinghai Plan will continue the Earth Plan to encourage college teachers to enter the enterprise to study, collect enterprise problems, establish a virtuous cycle of school-enterprise problem solving, and gather school-enterprise cross-border expert resources; Yuntu plans to go overseas through cross-border education, "Silk Road Academy", international cooperation projects for Southeast Asian and other Belt and Road countries, and international talent training such as Rwanda classes.
In addition, we will continue to hold cross-border e-commerce employment double election meetings, study camps, cross-border enterprise matchmaking meetings, etc. Awards will be given to outstanding contributors to cross-border e-commerce talent training
At the meeting, it was announced that the rotating governing units in 2023 are Hangzhou Normal University and Hangzhou Vocational and Technical College. The award ceremony of the 2022 "Micro Free Trade Hangzhou to the Future" Short Video Competition, the 2022 Cross-border E-commerce Research Topic Review Results, the 2022 "Land Plan" Selection of Excellent Winners, the 2020-2022 Hangzhou Cross-border E-commerce Professional Talent Training Project Outstanding Universities, and the 2022 Hangzhou Cross-border E-commerce Talent Cultivation Outstanding Contribution Award were also held.
The government, universities, and enterprises show their unique skills in talent training
Chen Jian, Deputy Director of the Cross-border E-commerce Comprehensive Trial Department of Hangzhou Municipal Free Trade Commission, introduced the construction of cross-border talents in Hangzhou. Hangzhou's cross-border e-commerce ecology is inseparable from the support of talents, and in the "Implementation Opinions of Hangzhou Municipal People's Government on Accelerating the High-quality Development of Cross-border E-commerce" recently issued by Hangzhou Municipality, "government-industry-university-research" cooperation in Hangzhou universities is encouraged, and one-time financial support of no more than 300,000 yuan is given to each unit participating in the cooperation; Encourage the holding of international and professional cross-border e-commerce talent activities, and give the event organizer financial support of no more than 200,000 yuan for a single activity.
Waikato United College of Zhejiang City University, Alibaba Business School of Hangzhou Normal University and Hangzhou Vocational and Technical College introduced the typical cross-border e-commerce talent training model that integrates the characteristics of schools from the perspectives of overseas cooperative universities, undergraduate colleges and vocational colleges. Starting from industrial design, Waikato United College of Zhejiang City University provides product design solutions for enterprises through "Enterprise Problem Solving"; Hangzhou Normal University and Alibaba Group jointly develop Future Leadership Camp; Hangzhou Vocational and Technical College has formed a long-term education model of integration of industry and education under the mentor system.
The Amazon Global Selling Era Youth Program 2023 project upgrade will customize dual-teacher training for college teachers: the official team of Amazon Global Selling will develop and teach Amazon operation methods, such as basic practice, logistics inventory, product selection ideas, marketing promotion, brand building and compliance importance.