The letter of understanding was exposed, pregnancy and abortion one-night stand hammer, Cai Xukun's 43 endorsements how to compensate?

Cai Xukun, who was busy recruiting legal affairs with 43 endorsements on his back, collapsed his house, and it was a real hammer.

On June 26, netizens who were certified as "the party involved in the Cai Xukun incident" exposed the scandal of Cai Xukun's one-night stand.

On May 20, 2021, Cai Xukun and Ms. C were introduced by a friend on KTV, and had sex in the early morning of the 21st.

Unexpectedly, Ms. C became pregnant a month later, but was told by Cai Xukun that she must be beaten, and Ms. C had no choice but to go to the hospital alone to have an abortion.

Judging from the early pregnancy test report posted by Ms. C, the first examination was on June 24, and the fetus was 6 weeks and 2 days.

According to the time calculation, the time of Cai Xukun's sex coincided.

During the negotiations between the two sides, Cai's mother was worried that Ms. C was deliberately using the child to blackmail, so she was ready to do both.

First, he negotiated with Ms. C, wanted to use 500,000 to send him, and found private investigator Li Yi to secretly investigate Ms. C.

The detective installed a camera in front of Ms. C's house and sent the video captured by the tracking to Cai's mother every day, and Cai's mother sent it to the work group.

Immediately afterwards, Cai's mother's recording and WeChat chat records were exposed, and Cai Xukun had a one-night stand.

However, for nearly 10 hours after the outbreak of public opinion, Cai Xukun was still silent and did not respond, completely missing the golden period of public relations.

Fans were busy refuting rumors for the main master, and Ms. C saw that Cai Xukun did not respond, and once again exposed the ironclad evidence of the real hammer.

It turned out that when Ms. C learned that she was being followed, she immediately called the police, and the police also summoned Cai Xukun, Cai's mother, Ms. C and all the personnel who handled the incident.

Under the final negotiation, Ms. C issued a letter of understanding not to pursue anyone's criminal responsibility, and the case ended in settlement.

As soon as Detective Li was released, Cai's mother considered Cai Xukun to be a public figure and did not want to make a big deal out of the incident, so the full name was not written on the letter of understanding.

According to the celebrity collapse process, once the scandal is confirmed, the brand owner is the first to stand up and terminate the contract.

Then there is the film and television company, the program producer or the agency, which will make a claim under the contract with the artist.

Since Cai Xukun himself has not yet responded to this, brands and companies are waiting to see what happens.

According to statistics, Cai Xukun currently has a total of 43 endorsements, including Prada, Bulgari, Givenchy, L'Oreal and many other internationally renowned brands.

In the contract, if the celebrity is unable to perform the contract normally due to the damage to the brand image or rights and interests due to the exposure of black materials, it is a breach of contract and needs to bear the liability for compensation.

As for the amount of compensation, the brand party can discuss the compensation with Cai Xukun according to the specific provisions of the contract.

If the discussion is inappropriate, a civil lawsuit can also be filed in the people's court. Generally, the contract will state the amount of default.

But if the 43 endorsements terminate the contract at the same time, I am afraid that no matter how strong Cai Xukun's economic strength is, he will not be able to bear the high compensation.

In the eyes of the brand side, the artist's work is secondary, and the image is the first element they consider.

Whether it is breaking the law or corrupting private morality, once the image of an artist collapses, the commercial value will be greatly reduced or even completely eliminated.

After all, most of the consumption is fans, fans are lost, brands and investors will inevitably lose blood.

Finding traffic celebrities to endorse is a double-edged sword, and while enjoying their traffic dividends, you must also bear the corresponding risks.

If virtue is not thick, it will not be far away. Artists are an important carrier for the dissemination of social and cultural values, and are placed on higher requirements by society.

Abiding by laws and regulations and following public order and good customs are the basic moral bottom line, and we should stop doing things and be in awe of the law and morality.

Stars who are not worthy of the position are like empty bubbles, no matter how high they fly, no matter how big the expansion is, they will eventually burst.