Who can satisfy magnolia?

Author|Weinika

Editor|Li Chunhui

This year's Shanghai TV Festival "Magnolia" Award, the attention can be described as a new high. From nomination to award, the organizer can be considered to have played "sound east and west" to understand. And its explosive perception is also comparable to that when "In the Name of the People" was shortlisted for the 6 major awards of Magnolia, but in the end only won the "Best Actor".

First of all, when the development conference was held, the judges were unanimous, but they all hinted that there might be "double yellow eggs". Therefore, everyone unconsciously guessed that this was a hint that the emperor and queen of the vision may explode as "double yellow eggs" as the Golden Goblet Award. Especially Zhao Liying, who has been nominated for Best Actress in Magnolia three times, as a representative of 85 flowers, can she really successfully "turn positive" into an acting school this time?

It can be said that this is a sleepless night shared by all 85 flowers and 85 flower fans. 85 flowers, a group that has been in domestic entertainment for more than ten years, and whose works, marriages, transformations, and beauty can become popular everywhere, have greatly filled the topic database of this magnolia.

Unexpectedly, in the end, the "double yellow egg" did not explode in the emperor and behind the vision, but in the attribution of the Best TV Series Award, and "The World" and "County Party Committee Compound" jointly won the crown. And the Emperor and Queen are also from these two dramas, which are won by Lei Jiayin and Wu Yue respectively.

It is said that the masses recognize "Chen Junsheng" and "Ling Ling", but after the two won the award, there were still many people who were "uneasy" for other actors. For example, in addition to Zhao Liying, who has the highest fan voice, there is also Yin Tao, who has the most fans by passers-by.

The main thing is that there is a psychological expectation of "double yellow eggs", which is equivalent to holding two-fifths of expectations, and getting one-fifth of the result, there will naturally be a gap. But to be fair, the acting skills of Lei Jiayin and Wu Yue are beyond doubt. It's just that their competitors this time are more topical for various reasons.

As one of the few high-content drama awards in China, it is originally difficult for Magnolia to achieve both attention and satisfaction for all parties for so many years. In today's entertainment and public opinion environment, it is more like an impossible task.

Who exactly should the award be given?

The reason why Zhao Liying can win this Magnolia is that she almost symbolizes the acting fate of the entire 85 flower group.

The 85 flowers who have traffic and topics have not been recognized by the mainstream in terms of acting skills, and have been spinning in idol dramas for many years, and now they are collectively returning to ancient dolls. In fact, in previous years, the 85 flowers also struggled to transform and rush awards. But as a result, all the awards won by 85 flowers will attract criticism from the "water award". For example, Yang Mi's "Houston Movie Queen" and Yang Ying's "Best Actress of Hundred Flowers".

This time, Zhao Liying was nominated for the Best Actress of Magnolia with "Wind Blowing Half Summer", which seems to be the closest to mainstream recognition by 85 flowers. Because in this drama, Zhao Liying's performance has indeed improved. Secondly, the type of the episode itself is not the ancient puppet category that 85 flowers are good at. As we all know, ancient puppets do not give actors much room to play.

If Zhao Liying's two dramas previously nominated for Magnolia - "Flower Thousand Bones" and "Do You Know If It Should Be Green Fat, Red and Thin", they can be regarded as unintentional insertions. This kind of nomination is more like the Shanghai TV Festival to show attention to popular hot dramas, just like Yang Mi and Liu Shishi have also nominated Magnolia with "Palace" and "Step by Step" respectively, which is doomed to the fate of running away.

Then the nomination of "Wind Blowing Half Summer", Zhao Liying did not say that she was determined to win, but she also came prepared. After the comeback of childbirth, Zhao Liying only broadcast one costume drama "You Fei", which connected three non-costume dramas, each of which broke through the previous image to varying degrees. "Happiness to Ten Thousand Homes" is a village woman, "Wind Blows Half Summer" is a private female entrepreneur, and "Who is the Murderer" is a psychologist with a bit of a villain nature.

But it can only be said that Xiao Zhao's prepared performance is still a certain gap compared with the real Qingyi actress. Being shortlisted is an affirmation, affirmation of her progress in acting skills, but winning the award still needs to be continued.

As for Yin Tao's missed film, it is a matter of luck in game theory, and it cannot be said how big the gap in acting skills is. Often, it may be that someone's opinion in the judging group influences everyone's thinking, which ultimately leads to this result. This opinion may be considering that Yin Tao has already taken the magnolia to look back, and Wu Yue needs to be affirmed and seen more. You know, when it comes to running with you, no one can compare with Wu Yue. She has been nominated for three major TV drama awards since 1997, and has only won the first actress award until now.

Although the Douban score and word of mouth of "County Party Committee Compound" are still controversial, Wu Yue's acting skills are not controversial. In particular, Magnolia's award speech to Wu Yue has clearly explained everything: in the limited space and limited creative space, the image of contemporary grassroots female cadres is created with accurate expression.

The words limited and limited reflect the difficulty of creating this type of main theme theme. How can an actor create a convincing character in this situation is not an excellent acting skill.

Does Magnolia have a preference?

Over the years, the reason why the Magnolia Awards have stood up and become the much-watched drama awards is because looking back, even if there is controversy, there has really been no outrageous award.

Before the 2005 revision, the Magnolia Awards were shortlisted for foreign dramas, and even the emperor and queen were won by foreign actors, similar to the situation at the Shanghai Film Festival. After the 2005 revision, the Magnolia Awards focused on domestic dramas.

Although looking back at the past nomination list, Magnolia has always gathered popular dramas, word-of-mouth dramas, and main theme dramas, but the dramas that finally received more praise are still some classic works in the history of TV series. For example, the winner of the Best Drama Award in the early years, "Soldier Assault", "Golden Wedding", "Lurking", "The Right Way on Earth is Vicissitudes" and so on. It's just that the works that have won awards after the emperor and the queen are not necessarily the best in word-of-mouth.

For example, the recent relatively large post-visual controversy in the history of Magnolia - in the 20th session, Mei Ting, who was shortlisted for "Parental Love", lost to Sun Li, who was shortlisted for "Hot Mother"; At the 27th session, Reyiza, who was shortlisted for "Mountains and Seas", lost to the nursery rhyme shortlisted for "Thirty Only".

And because "Hot Mother" and "Thirty Only" were filmed in Shanghai, and "Thirty Only" was still filmed by Ningmeng Film and Television, a Shanghai company, Magnolia also fell in favor of Shanghai dramas. In fact, looking back, Sun Li was able to win awards, and there was also a "sense of points" of running with her for many years and achieving positive results. The year she was shortlisted with "The Legend of Zhen Huan", she lost to Song Jia, who was shortlisted with "Cliff".

In short, as long as powerful actors continue to output works with stable performances, they will eventually be seen in Magnolia. The reason why Magnolia gives people a feeling of big factory awards, such as Xinli Media and Noon Sun dramas can always be shortlisted for many awards, is because these big factories do have a long history, have previously exported a lot of excellent works, and have also accumulated a number of excellent works production experience, which is easier to get the favor of awards.

Behind this may not be the problem of the big factory awarding, but the problem of the entire drama production ecology, and it is difficult for the production companies of the new forces to continuously output works of stable quality. For example, the Shanghai companies Ningmeng and Yaoke, which the audience mistakenly thought that Magnolia favored, actually failed to be shortlisted for their respective main dramas this year. For example, Ning Meng's "Xiaoshede", "Xiaomin's House", Yaoke's "Breakout" and "The Great Game" and so on.

If an award is only honestly awarded to Tsing Yi, middle school, and the main melody, it is like an old performance artist singing to himself behind closed doors, and the influence will only become smaller and smaller. This requires the award to have an inclusive posture and evaluate potential actors from various types of themes, especially the works of high-topic and traffic-oriented actors. From the early days of Yang Mi and Liu Shishi to the nominations of Zhu Yilong and Zhao Liying, Magnolia Bai has always shown such an inclusive attitude. As for when the traffic actors will win the award, Hard Candy Jun is also looking forward to it.

What kind of episode awards do we need

Speaking of which, some people may suggest: since it is so difficult to take care of all types of dramas and all types of actors, it is better to set up awards on separate tracks. Web dramas and Shangxing scripts are two sets of production styles, and the audience is also fundamentally different. It is inevitable that it is biased to let a bunch of different types of dramas and people crowd in one arena and evaluate it with the same system.

The Magnolia Award has been shortlisted for open online dramas since 2019, such as the word-of-mouth online dramas "Qing Yu Nian" and "The Beginning" in recent years. But the star drama won awards is still mainstream, and "Qing Yu Nian" and "The Beginning" have only won supporting role awards.

In fact, drama awards can be made with different characteristics, and there have been. As we all know, the Feitian Award is a drama award that pays more attention to the main theme, and the Golden Eagle Award used to focus on ratings and traffic, and after the revision, it also began to favor the main theme drama. It is equivalent to that the major awards today focus on the main theme series to varying degrees.

Many times, the main theme drama is shortlisted, because the theme is more serious and grand, and it seems that it cannot be said or off the stage without giving an award. But a more reasonable solution seems to be that the main theme can have a separate track, and other episodes can also have their own tracks.

Previously, director Li Lu proposed that at the 23rd Magnolia Best Chinese TV Drama Awards, "In the Name of the People" lost to the unpopular drama "Good Guys". Although the audience who have seen it is a minority, this small number of viewers do recognize the artistic value of "Goodfellas". However, Li Lu's entanglement with the Best Chinese TV Series Award was reconciled at this year's Magnolia Awards. Because he finally won the belated Best Chinese TV Series Award with "The World".

Although the gold cup and silver cup are not as good as the reputation of the people, a fair drama award can affect the positive development of an industry. No matter what type of drama it is, it needs an award with a weather vane to encourage and guide the industry's high-quality creation.

Over the years, Magnolia has been working hard to play this role, not only crowning some word-of-mouth dramas, but also praising some unpopular beads. For example, this year, Magnolia gave the best to "The World", which has won all major awards, and also gave 6 nominations to the unpopular word-of-mouth drama "Opponent", effectively improving the existence of this good drama.

In general, ordinary people and the industry need drama awards, and they are not single-dimensional and genre drama awards. Although Magnolia has controversy and regrets, on the big side, there has always been observation of every type of drama.

Good dramas will not always be nominated by Magnolia, but winning awards requires the right time and place. Now many viewers have begun to look forward to next year's Magnolia nominations, especially fans of "The Long Season". This also proves once again that Magnolia is indeed the most recognized series award today. Drama awards that have a crisis of trust for various reasons can be compared to their own learning to catch up. Today, the drama awards are more lively than the film awards, and the public has a stronger sense of participation, and it is time to stand up and take on the more important responsibilities of entertainment and art.