The film list of the Shanghai Film Festival was reviewed: Bona pre-invested 4 billion, light reserve 30+, the film is cautious and changing
Wen 丨 Chestnut wine
Recently, with the landing of the Golden Goblet Award, the Shanghai International Film Festival (hereinafter referred to as the Shanghai Film Festival) also ushered in the closing moment. However, compared with the boom of discussion brought by this industry event in previous years, this year's Shanghai Film Festival is not as lively as imagined. Standing at the special development node of the industry, the Shanghai Film Festival, as a major vane of the development of the industry, is also much more special than in previous years.
On the one hand, during the Shanghai Film Festival, at forums large and small, filmmakers expressed more anxiety in adapting to the focus on industrial change and the impact on the development of new technologies. On the other hand, as one of the marketing windows of the industry, the Shanghai Film Festival has also been an important position for major companies to promote new films, and from 2015 to 2017, the Shanghai Film Festival has nearly 1,000 film works, but this year, only Bona Film and the restructured Baina Cheng released film lists.
However, the limited film list does not represent a decrease in the industry's production capacity, but reflects the positive aspects of the industry in a special stage of development.
Bona prepared 4 billion and 30+ light reserves
Seek new flashpoints in diverse exploration
Judging from the film list released at this year's Shanghai Film Festival alone, Bona Film and the Beijing Wonderful and Oriental Beauty Reserve under the Baina Qiancheng label have accumulated more than 40 film projects.
Among them, Bona Film's film list is luxurious in terms of film volume and main creative lineup, and Bona Film Chairman Yu Dong also revealed during the film festival that the company will prepare 4 billion funds for these new films.
Among them, in addition to the creative style of films such as "Volunteers: Heroic Attack", "Operation Red Sea 2" and "Wenchuan Earthquake" that continue the previous realistic themes and main themes, Chen Kaige's youth film "Boyhood", Hu Mei's classical romance film "Dream of Red Mansions: Golden Jade Liangyuan", Tang Jili's fantasy action film "Legend", and the financial business war film "Wolf of the Stock Market" in preparation are all trying to explore new theme boundaries, and the diversification of creative directions is more obvious in Bona's content reserve. Yu Dong also said frankly after the film list press conference: "Bona can't shoot "Changjin Lake", we need more frigates. ”
Similarly, the film list also shows the richness of the subject matter. Among them, Cao Dun and Ma Boyong joined hands again to collaborate on the historical action film "Heroes of Dunhuang"; After "Lion Boy" came out of the circle by word of mouth, the sequel "Lion Boy 2" is also in preparation, in addition to the animated film "Day by Day Boy" also directed by Sun Haipeng; The Chinese song and dance film "Twinkle and Twinkle" is also a new attempt; Films such as "Old Rivers and Lakes", "There is no hot pot that cannot be solved" and "The giantess also wants to fall in love" present new expressions of comedy from multiple directions.
Under the exploration of multiple themes, the pace of content creation around science fiction is faster. This year, the Shanghai Film Festival also set up a science fiction film week for the first time, releasing a number of upcoming science fiction films. In addition to Bona's "Sanxingdui: Future Apocalypse", Beijing's wonderful "Operation Hummingbird" and "Falling from the Heavenly Song", it also includes "Molly's Adventure" prepared by Alibaba Film and Television in cooperation with China Film, "I See Two Same Clouds" produced by Momo Pictures, and original films such as "When the Stars Shine" under creation. And not long ago, Station B's first original sci-fi drama "Tomorrow's Survival Guide" was also officially announced.
This reflects that the limited film list of the Shanghai Film Festival does not mean that the output capacity of the industry is reduced. At the national theatrical film promotion conference in early June this year, the film list reserves of Ali Pictures and Maoyan Pictures were around 20. During the film festival, Wang Changtian, chairman of Guangguang Media, also revealed at the opening forum of the Golden Goblet Award that the company currently has more than 30 films in its planning, and plans to release 3 films every year. Among them, the sequel to "Nezha: The Devil Child Descends" "Nezha 2" is scheduled to be released next year, and the first work of the "Chinese mythological universe" laid out by the company "Xiaoqian" is also expected to meet the audience next year.
Source: Guangguang Media 2022 financial report
"Shangganling" is expected to generate 300 million yuan
The idea of the film extends further to the series
It is worth noting that in the lists of the two companies, the series also accounts for a fairly important part.
I still remember that 9 years ago, Yu Dong shouted "future film companies are working for BAT" at the Shanghai Film Festival at that time, which caused a lot of controversy, and at this year's Film Festival, Yu Dong bluntly said that "the real impact on the film is the rise of the series", which brought no less impact than at that time.
Although at present, the layout of the drama sector by film companies is no longer a new thing, in the past few years, the industry has more awareness that film companies try to use dramas to share their own development pressure caused by environmental changes. Now, as the drama market moves out of breakthrough works such as "Hidden Corner", "The Beginning" and "The Three-Body Problem", as well as phenomenal hit dramas such as "The World" and "Crazy", the film market has indeed felt more deeply the explosive power generated by the changing drama market.
The reason behind it is that in the years of self-repair in the film and television industry, from the creation market to the consumer market, the overall rational return has promoted the industry to pay attention to content. Most of the new keywords in the industry, such as cost reduction and efficiency increase, long-termism, and high-quality growth, are also emphasizing the quality growth of film and television content, and the impact of these changes is reflected in the drama market faster. From this point of view, subject to the longer creation cycle of the film, the quality growth of the film is likely to enter a new round of explosive period in the next few years. The film company's attention and layout of dramas is no longer just to share the pressure of development, but gradually enters a more active and complementary trend.
Specifically, many of the several dramas laid out by Bona Film reflect the company's layout ideas in films. For example, Bona's key layout of "Shangganling" and the previous hit "Changjin Lake" are the same theme of resisting US aggression and aiding Korea, and Liu Weiqiang, one of the directors of the play, has also cooperated with Bona in film many times; "I Sacrifice for You" and "Chinese Fighter" have a strong theme color, which has driven the rapid growth of Bona Film in the new stage of industry development.
In addition, in the creation of dramas, the integration of the two is also deepening, such as the production of "Shangganling", the use of engineering documents left during the filming of two "Changjin Lake", previously at Bona's performance meeting, the company expected the project revenue to reach 300 million yuan. Perhaps in the future, with the transformation of creative ideas and layout ideas, dramas may even become a new performance growth point for film companies.
Be cautious in the face of new technology onslaughter
Explore the long-tail space of the film and television industry
Throughout the Shanghai Film Festival, in addition to the film list and other content notes, the impact of new technology development on the film and television industry has also become a key discussion direction, not only frequently mentioned in many forums, but also a number of film and television companies have successively announced new trends in AI film and television applications, including AI shooting, AI poster production, etc.
In the face of the accelerated penetration of new technology development in all links of the industrial chain, although the industry is also actively embracing new technologies, for example, according to Wang Changtian's prediction, AI may improve the efficiency of the main links of animated films by 50%, and the efficiency of the entire animation film production cycle by 30%, but for now, most of the industry is still cautious. The "Wandering Earth" team temporarily stopped the development of a series of films, director Guo Fan revealed during the Shanghai Film Festival that the next step will be to conduct a round of advanced technology represented by AI, "I want to understand, is it a technical means, or a species, and how I should present it on the big screen."
Zhang Dayong, assistant general manager of China Film Co., Ltd., gave such a set of data in the forum during the Shanghai Film Festival: as of June 10, of the 171 domestic films that have been released, 16 high-cost films accounted for 92% of the total box office during this period, and the remaining 155 small and medium-cost films with a cost of less than 50 million can only be allocated 8% of the market share, and the structure and ecology are seriously unreasonable.
In other words, the current film industry is facing a more severe situation of two-eight differentiation, and new technologies may improve the industry's production capacity and content quality, but at the same time, the development threshold may also further aggravate the head effect.
In this regard, the industry is also actively seeking a way to solve it. On the one hand, Wang Changtian proposed the system of separate screenings and separate supply of films, trying to use more diversified distribution models to provide more opportunities for small and medium-sized films to contact the audience; On the other hand, with the release of film peripheral products such as "The Wandering Earth", the in-depth development around IP has also become a new exploration direction for the industry. Wang Jianer, secretary of the party committee and chairman of Shanghai Film Group, said: "First of all, we must have the ability to produce and create big IP, and at the same time we must have a long-term plan, and we must make the continuous 'long tail effect' of big IP, otherwise, we will all bet on the box office, I think the loss is a high probability, we do not have such the ability to balance the overall input and output."
It is true that the film list of this year's Shanghai Film Festival is indeed limited in scale, but the limited film list reflects the cautious attitude of the industry in the face of new technologies and new environments, and the positive side of the creative market to respond to changes in the industry with diversified content exploration and multi-idea layout, which is undoubtedly more important for the collective growth of the industry. Based on the present, cautiously, we also look forward to a new round of climax of industry development can come sooner!
Mirror Entertainment (ID: jingxiangyuler) original
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