"On coffee, there is Colombia in the south and Malipo in Yunnan in the north", "Have you ever drunk real nectar?" "Guess what's in this ammunition box?" That's right, it's the old mountain's commemorative edition coffee"... In the past three days, every noon, a group of netizens moved a small bench and sat waiting for Gu County, the anchor of the B station of the Jing'an Youth League District Committee, to start broadcasting.
"I rushed more than 2,300 kilometers back, not simply to bring goods, but to let the white-collar workers in Jing'an know the story of what happened in such an unknown frontier town as Malipo, and the world's top agricultural products that they are not known to outsiders." After arriving in Shanghai on May 9, Gu Yu, member of the Standing Committee of the County Party Committee and deputy county magistrate of Malipo County, Yunnan Province, began the live broadcast road non-stop, and for three consecutive days, he came to the jing'an Kerry Center pop-up market concept store to recommend coffee, tea, honey, brown sugar and other specialties in Malipo.
Study Li Jiaqi and Wei Ya before the live broadcast
There are many characteristic agricultural products in Malipo, and The governor of Gu County picked the most distinctive agricultural products this time. On both the first and third days, he made great recommendations for local coffee and tea.
In the live room, he took out an ammunition box, opened the flap, and inside was three boxes of coffee. "Colombian coffee beans are famous, and the climate of Mario Slope is very similar to Colombia, the former is in the Tropic of Cancer and the latter is in the Tropic of Cancer. The only difference is that the coffee cultivation area in Malipo is not as large as in Colombia. The local area has 2,000 acres of coffee plantations, selected by the Yunnan Academy of Agricultural Sciences Research Institute coffee bean varieties, only produce more than 40 tons of coffee beans per year, the quality is very good. Last year, the China Green Food Development Center also issued a green A-class food certification to the coffee beans in Malipo. ”
At the scene, he also playfully said that a small goal needs to be set, and after a few years, everyone can reach a consensus, "On coffee, there is Colombia in the south and Malipo in Yunnan in the north." ”
Yesterday was Mother's Day, and Gu Yu chose to drink local native honey and brown sugar. Gu Yu said that the local native honey is made from the nectar of hundred flowers brewed by the Bee. Now more than 90% of the bees on the market are brewed by the bee, the bee is larger than the bee, the honey collection ability is strong, but the flight diameter is only 100 meters, the honey collected is relatively single. There is a distinction between wild and semi-wild bees. Ordinary Chinese bees can fly 400 meters, and their trace elements are more abundant, and they may have picked dendrobium known as fairy grass.
"The local tea belongs to arbor tea, which is also a green ecological tea without pesticides. Tea plants are hundreds of years old. The tea picker definitely did not carry the tea basket to pick tea, but climbed to the tree to pick. Gu Yu shouted.
Gu Yu revealed that he did a lot of homework before participating in the live broadcast. He specially studied the cases of Luo Yonghao, Li Jiaqi and Wei Ya. He also participated in a special online training organized by the Jing'an Youth League District Committee. After listening to the lecture, I was very touched, "Live streaming with goods is definitely not a simple chat, the anchor is not a salesman, but there is a series of scientific rules that can catch the psychology and eyeballs of the audience." ”
What surprised Gu Yu was that the first time he participated in the real sense of live broadcast, the live broadcast room not only had many bullet screens, but also the atmosphere was very good, and even some people sent him gifts such as rockets and spicy strips.
Bringing goods is not simply "selling things"
The reporter learned that the theme of the live broadcast that Gu Yu participated in this time was "Love the second hometown, help farmers fight the epidemic and prevent return to poverty.". In his view, returning to his hometown and bringing goods for his second hometown is definitely not a simple "selling things".
Gu Yu told reporters that during the epidemic period, there was not a single case of the original epidemic in Malipo. But such a small frontier town to guard the 277-kilometer national border, how to prevent the import of the epidemic entry, the people of this place have made a huge contribution.
As the 11th batch of Shanghai aid cadres, Gu Yu went to Malipo last year to take up a post. It was also at the end of last year that the local hat was removed from the poor county. "Originally, the incidence of poverty in Malipo was 30.6%, that is, 30 out of 100 people were file card households. Over a six-year period, the incidence of poverty was reduced to 0.63 per cent. Because of the epidemic, there is a certain risk of returning to poverty in the local area, so it is imperative to prevent returning to poverty and keep the hard-won results of poverty alleviation. But financial funds cannot be transfused forever, and the best way is to promote local agricultural products.
As the spokesperson of Malipo's live broadcast, Gu Yu stressed that this "flying" return to Shanghai is also to publicize the spirit of Laoshan, in a sense, the spirit of Laoshan has influenced generations. "I want you to know that there is a small county town called Malipo in the southeast of China's southwestern border. And now I have brought their proudest agricultural products to the most prosperous and lively place in Jing'an District. ”
During the live broadcast, Gu Yu also talked about the red and green of Malipo, red is red culture, and green is green ecological agricultural products. He even joked that this time he was "delivered to the door" and sent the natural ecological products of Ma Li Po to Jing'an with sincerity.
It is understood that in order to broadcast this live broadcast, the Jing'an Youth League District Committee opened the green light all the way, freed up the best market entrance and cargo space for the first time, and publicized the good goods of Malipo throughout May. After some efforts, Gu Yu also negotiated logistics and reached an agreement with SF in Malipo to purchase local specialties with free shipping (except Hong Kong, Macao and Taiwan).
Offline pop-up market set off a "national tide" carnival
With the improvement of the situation of prevention and control of the new crown pneumonia epidemic, in order to accelerate the release of emerging consumption potential, the cultivation and growth of emerging consumption and upgraded consumption spawned in the prevention and control of the epidemic is becoming an important way to help the post-epidemic economic recovery.
Recently, the Jing'an Youth League Committee and other enterprises and the District State-owned Assets Supervision and Administration League Working Committee, the Jing'an Temple Street Youth League Working Committee, the Nanjing West Road Street Youth League Working Committee and other league organizations, focusing on the recovery of the "post-epidemic economy", the resumption of work and production, together with the Jing'an Kerry Center, carefully built a youth pop-up market concept store on the B1 floor of the South Block, and launched a one-month youth flash mob series of activities from May 4.
As a high-end commercial complex in the core business district of Nanjing West Road, Jing An Kerry Centre has always been positioned to provide the best quality of life for white-collar young people and young trendy people in the surrounding buildings. As an emerging service model tried by the Communist Youth League for the first time, the Youth Pop-up Market takes "New Youth × The Old Brand, From Encounter to Love" as the theme, the main theme is "Online With Goods + Offline Flash Mob", in the lunch break of white-collar lunch from 11:00 to 14:00 every day, with the help of offline traffic platform, through the design placement of professional Beauty Chen, fully excavate the new representative form of long-established products. There is a special live broadcast room at the event site, where the "Tuan Xiao Ii" will tell the story of corporate brand culture such as the history of the long-established brand online.
The event attracted white-collar youth working and living around the business circle, setting off a unique jing'an purchase carnival. The shelves are filled with many time-honored products from the West District Old House, Sanyang Sheng, Lei Yunshang, Kai Kai Clothing, Sixth Grain and Oil, etc. In the month-long pop-up market, there will also be some of the top 100 enterprises in the region, focusing on the just needs of white-collar youth such as food, health, and daily use, and launching offline exclusive matching packages for young people.
At the same time, the white-collar youth of Kerry Centre can also join the weChat ecological group exclusive to Kerry Building Youth, and the "Tuan Xiao Ii" in the group will provide high-frequency community exclusive benefits for members in a limited number of seconds, joint codes, etc., and do the private domain traffic pool of the Shenzhen Communist Youth League service.
In addition, the Jing'an Youth League District Committee also cooperates with counterpart support and cooperation exchange areas in Jing'an District to provide high-quality products for the construction of counties and cities, and to fully promote high-quality to win the battle against poverty. During the activity, the responsible comrades of the Youth League District Committee will also lead the young people of the organs to plant grass and bring goods live for the counterpart to help build poverty alleviation products.
According to the relevant person in charge of the Jing'an Youth League Committee, the Youth League Committee also focuses on "Jing'an shopping", relying on the existing youth community, through the online online market, the main promotion of three preferred product links of the Communist Youth League every day, focusing on "low price, good quality and convenience", to help young and healthy products to enhance loyalty among young people. It is reported that the Youth League District Committee will also combine Mother's Day, 5.12 Nurses' Day, 5.20 Expression Festival, Children's Day and other holidays to provide accurate product promotion and delivery for customer groups of different ages and levels, so that youth pop-up concept stores can better serve the main force of consumption and boost the good and rapid development of Shanghai's post-epidemic economy.