In April this year, Jaguar Land Rover announced the start of the rebranding, that is, the reorganization of its brands and the launch of a new brand family strategy, consisting of four brands: Range Rover, Defender, Discovery and Jaguar. As soon as the news came out, it sparked a heated discussion on the Internet, and many of them said that they had more expectations for the reshaped Jaguar Land Rover.
At the recent Guangdong-Hong Kong-Macao Greater Bay Area International Auto Expo, Jaguar Land Rover was the focus of the scene, not only bringing the luxury lineup of the four major brands of Range Rover, Defender, Discovery and Jaguar, but also unveiling the new Range Rover Velar, the new Land Rover Discovery Sport and the 24-year-old Jaguar F-PACE during the auto show.
So after the announcement of the rebranding, what is Jaguar Land Rover's focus on product replacement, let's take a look together.
The new Range Rover Velar
As a mid-term facelift, the all-new Range Rover Vein will be launched in a total of 4 models, with a price range of 56.80-788,000 yuan. The new car continues the avant-garde aesthetic design concept, mainly in the body color section, adding Varesin blue, Zadar gray and Ahoyos gray.
IN ADDITION, THE SPECIALLY LAUNCHED AUTOBIOGRAPHIC MODEL HAS MANY EXCLUSIVE DESIGNS, SUCH AS THE BRIGHT COPPER RANGE ROVER WORD LOGO, UNIQUE FRONT BUMPER TRIM AND 22-inch 10-SPOKE BRIGHT DARK GRAY DIAMOND-CUT ALUMINUM ALLOY WHEELS, HIGHLIGHTING THE PRESTIGE AND UNIQUENESS.
Inside, the new Range Rover Velar's new deep pomegranate red interior colour scheme features a luxurious Windsor leather interior with a diamond check pattern and double stitching to reflect British flair. The 12.3-inch full LCD virtual instrument cluster and 11.4-inch floating curved center control screen add a sense of technology.
In terms of power, the new car is equipped with the 2.0-liter inline four-cylinder turbocharged engine and the new Ingenix 3.0-liter inline six-cylinder twin-supercharged engine, the former has a maximum power of 250 horsepower and a maximum torque of 365 Nm, and the transmission system is mated to an 8-speed automatic transmission; The latter has a maximum power of 400 hp, a peak torque of 550 Nm, and a 0-100 km/h acceleration time of 5.5 seconds.
The new Land Rover Discovery Sport
At this auto show, the new Land Rover Discovery Sport also ushered in the debut. According to official sources, the new car will be officially launched in July. In terms of appearance, the new car continues the style design of the current model on sale as a whole, and the body color of Lantau copper metallic paint is added to the color scheme.
Inside, the all-new Land Rover Discovery Sport features a T-shaped instrument cluster designed in a new flat style, eliminating all physical buttons in the center console and integrating functions into the central control screen. The new 11.4-inch high-definition touch screen complements the instrument panel to enhance the sense of technology in the car.
The center control screen also has the latest Pivi Pro2 infotainment system, supporting intelligent voice control and Android Auto and Apple CarPlay interconnection functions. For the Chinese market, this car has also added 9 exclusive configurations.
In terms of power, the all-new Land Rover Discovery Sport will continue to be available in both fuel and plug-in hybrid versions, with the P250 and P200 models equipped with Ingenium 2.0L engines. The P300e plug-in hybrid version is equipped with a hybrid system consisting of a 1.5T engine and electric motor, and a lithium-ion battery pack with a capacity of 14.9kWh, giving it a pure electric range of approximately 61km under WLTP conditions.
24-year-old Jaguar F-PACE
The 24-year-old Jaguar F-PACE was launched at the auto show, and a total of 4 new models were launched, with a price range of 47.2-668,000 yuan. As the annual facelift, the 24-year Jaguar F-PACE mainly makes minor adjustments to exterior design details and comfort equipment.
Compared to the current model, the new car's appearance is more dynamic and youthful, combined with its R-Dynamic exterior package as standard and the blackened Jaguar logo, each interpretation of the new car's personality and dynamic British style.
The interior features a 12.3-inch full-LCD instrument cluster as standard on all models, and a contrasting leather steering wheel is upgraded inside. In addition, the entry-level version comes standard with perforated leather sports seats, heated front seats, lumbar support adjustment, and seat memory for a more comfortable car experience.
In terms of power, the new car offers two power options: 250 hp and 400 hp, of which the 400 SPORT model is equipped with the Ingenics 3.0-liter inline six-cylinder twin-supercharged engine with a maximum power of 400 hp and a maximum torque of 550 Nm.
Write at the end
Although from the above three models, Jaguar Land Rover has not yet implemented a real "rebranding", but it can also interpret "new modern luxury" well, we may wish to leave more time to see its subsequent development. According to the plan, Jaguar Land Rover will become a fully electrified new modern luxury car manufacturer by 2030, of which the Range Rover, Discovery and Defender brand families will successively launch pure electric models, and the Jaguar brand will achieve full electrification.