The spirit of hard work is the excellent spiritual connotation of the Chinese nation, the soul of today's entrepreneurial spirit, and also a perspective of the era of observation and understanding of Guotai wine.
Recently, the first issue of the second season of the South Wind Window "Tribute to Doers" exclusively titled and broadcast by Guotai Wine was officially launched. Through in-depth dialogue with outstanding entrepreneurs, Guotai Wine and Nanfeng Window explore the value and connotation of the spirit of hard work, witness the footprint of China's social development, present more real individual stories and real brand growth experiences to the public, and complete the examination, understanding and tribute to the doers.
This time, Guotai Wine and Nanfeng Window joined hands to further improve the influence and reputation of Guotai Wine in high-end consumer groups by excavating the spirit of hard work, paying tribute to the times and doers, and continuing to increase the high-end brand image of Guotai Wine.
Exclusively titled "Tribute to Doers", Guotai resonates with consumers with the spirit of hard work
To understand the dynamics of economic development and the secrets of the rise of great powers, we must begin with understanding the groups of doers and the endogenous forces in society they create. Doers continue to emerge in the tide of history, and they promote the development of enterprises with down-to-earth actions, leading the way forward of the times.
The second season of "Tribute to Doers" is a character interview column launched by Guotai Wine and Nanfeng Window. By sending out dialogue invitations to outstanding doers in various industries in China, the column group tries to enter their world through dialogue, taking the stories of this group of doers as a starting point to inherit the spirit of practical work.
"Those who do do do not live up to the sky, and those who have a will can achieve something." Since ancient times, the spirit of hard work has been one of the core value systems of Chinese civilization and the mainstream choice of the Chinese nation. Economic development and social progress are inseparable from thousands of doers.
Chen Weili is a representative of the doers. As the CEO of Skechers China, Chen Weili introduced Skechers to China in 2007, and after more than ten years of development, Skechers has opened about 3,000 offline stores in Chinese mainland, ranking among the best in brand influence and market share.
In the first episode of the second season of "Tribute to Doers", Chen Weili said: "Every international brand that comes to China has to pay tuition fees, and it is a matter of how much to pay. Because the Chinese market is very large, the habits of consumers in each place are different, and it is not easy to accept a new brand, whether it is a shopping mall or a department store." Chen Weili said that after Skechers entered the Chinese market, it was not all smooth, and it also took detours in brand positioning and product selection.
In order to become more familiar with the Chinese market, Chen Weili thinks every day: How can I get consumers to recognize the brand? What kind of product should I want? Why do consumers want my product? To this end, Chen Weili continues to go deep into the market to understand consumer preferences and local cultures. "As of today, I estimate that I have traveled to nearly a hundred cities, and there are only a few provinces left."
It is precisely with the spirit of hard work to provide a steady stream of motivation for the enterprise to move forward, Skechers has achieved a series of achievements in the Chinese market.
It is understood that in addition to Chen Weili, "Tribute to Doers" will also talk to Yao Weibing, chairman of Mingluo Equipment, Gu Huinan, general manager of GAC Aion, and other doers, using the story experience of this group of doers as an anchor to discover the value of the era of practical spirit.
The journey is long, but there is only struggle, heavy tasks, and only practical work. It can be said that the spirit of hard work is the most simple and worthy faith in the forward of the times. Exclusively titled "Tribute to Doers", Guotai Wine adds a channel of communication with target consumer groups, and through the excavation of the spirit of hard work, condensed into a part of the brand culture, it will form a more powerful emotional identity and value resonance among consumers.
For Guotai, the spirit of hard work is also an inexhaustible driving force for the development of enterprises.
People familiar with it know that Guotai Wine has been rooted in Maotai Town for more than 20 years, and it is serious about brewing wine and making a down-to-earth brand. In terms of industrial construction and market development, Guotai wine has always been steadily advancing in accordance with the established rhythm, and during the adjustment period of industry development, Guotai wine has not stopped, and when the industry is good, it has not been impatient and aggressive, and finally created the brand and industry status of "big country sauce fragrance and national Taiwan pilot".
With "hard work" as a long-term adherent, Guotai Wine is undoubtedly in line with the spirit conveyed by the "Tribute to Doers" column, and realizes the in-depth dissemination of brand image and concept by focusing on the style of doers in the context of the big era.
Holding hands with the blockbuster forum and titled "Tribute to Doers", the national station continues to move towards "high"
In 2023, Guotai's position at the brand marketing level continues to rise. Since the Spring Festival Gala on CCTV network at the beginning of the year, it has joined hands with Yabuli China Entrepreneurs Forum in March to become the "2023 TOP Partner", witnessing the wisdom and insight of Chinese entrepreneurs; To the recent title of the 2023 National Golf Championship, creating the "commanding heights" of sports marketing, and then to the exclusive title of Nanfeng Window "Tribute to Doers", inheriting the spirit of hard work and resonating with consumers, what is the deep meaning behind these moves of Guotai Wine?
Some insiders believe that this is a positive measure for Guotai to continuously expand its brand marketing methods, and continue to enhance brand reputation and consumer stickiness by focusing on important scenarios such as eating, living, traveling, learning, traveling, and shopping for target consumers. It not only enriches the brand connotation of Guotai and strengthens the brand building of Guotai wine, but also fully demonstrates the strength of the enterprise and the value height of the brand, and enhances the market influence.
From the level of brand connotation, the cooperation between Guotai Wine and "Tribute to Doers" is the fit and resonance of the core values, and the brand connotation of Guotai Wine will also be deeply interpreted in each issue of Doers' sharing. At the same time, the brand concept of Guotai Wine also has a better space and value release point in this column, strengthening the brand's own image in a wider audience range, and expanding brand awareness and reputation.
In a series of high-end brand activities this year, Guotai 15 years is one of the most promoted products of Guotai wine, and in the "Tribute to Doers" column, Guotai 15 years is the only product exposed. Guotai Wine strives to effectively consolidate the brand value image of Guotai 15-year high-end vintage sauce wine by exploring the value of the era of practical spirit, and at the same time enhance the brand influence of Guotai in the 15-year high-end consumer group, which will play a positive role in promoting the nationalization and high-end of Guotai wine, as well as the sales of Guotai for 15 years.
From the perspective of empowerment, on the basis of firmly consolidating the brand, Guotai Wine has continuously improved the brand influence of Guotai Wine through a series of targeted marketing actions, so that more consumers can know, understand and recognize Guotai, and continue to empower distributors. It is reported that since 2023, Guotai wine has ushered in strong sales in many markets, and some distributors have completed the annual task and up-sales task so far.
It is worth noting that Guotai Wine has carried out a series of organizational changes and adjustments this year, the most notable of which is the official launch of sub-product operations and the establishment of three independent operation centers of national standard wine, high-end wine and cultural and creative customized wine. Among them, the high-end wine operation center takes Guotai Dragon Wine and Guotai 15 Years as products, focusing on three aspects: precision marketing, value marketing, and membership marketing, identifying consumer groups and improving the esteemed experience of Guotai high-end products. A series of brand actions in the first half of this year give us more reason to believe that Guotai wine will occupy a larger share in the high-end market in the future.