Written by / Jia Ke (Editor-in-Chief of Automotive Business Review, Principal of Xuanyuan)
Edited / Zhang Nan
Design / Shi YuChao
On October 26, 2006, a group of young people working to start the magazine "China Automotive Opinion Leaders" officially moved into the Ruide Building on Yumin Road on the north third ring road in Beijing. The so-called "Ruide" is "READ", which is indeed the most ideal place for automotive business review to start a business.
In 2011, as Automotive Business Review celebrated its 5th anniversary, the magazine moved to the China International Science and Technology Convention and Exhibition Center, also on Yumin Road, not far away. Then there, we celebrated the magazine's 10th birthday. To this day, some people have mentioned the grand celebration held at the Shanshui Art Museum at that time, and they are still amazed.
However, as I wrote in 2008 in the 2nd anniversary of the publication, "The years are faster than the sharpest knife", and no matter what the past, 2021 is still here. This is automotive business review's 15th year. To get a new feel, we moved to the 19th floor of the building, but didn't want to move out.
This Yumin Road strip may really be a blessing for automotive business commentary, and from our offices we can see The Tallest Building in Beijing, the 528-meter-tall China Zun, the Bird's Nest, the landmark of the 2008 Olympic Games, and the flow of traffic on the Beijing-Tibet Expressway leading to Badaling.
I love the aura. However, the "Auto Field" car APP that was born on the 10th anniversary of auto business review was not placed here, and the "Xuanyuan Learning" that came out of nowhere in 2020 during the new crown epidemic was arranged in the Summer Palace of friendship hotels with a strong school atmosphere, close to Chinese Min University and Beijing Institute of Technology. I think these are the best arrangements.
According to the custom of Chinese, ten years of celebration, five years of small celebrations, considering the ordinary awards, forums and courses, we even want to give up the idea of Xiaoqing, but there are still partners who constantly remind us whether to hold a celebration. This made me really calm down and think about how to deal with the 15th birthday of automotive business reviews.
Why celebrate? Why do you want to do such an activity? Is it just to spread better and let more people know? Obviously not. I am reminded of the slogan "Do not forget the original intention, keep in mind the mission" that has been constantly emphasized on the 100th anniversary of the founding of the party this year. That's probably the key, and I immediately had a reason to celebrate automotive business review's 15th birthday – "Don't forget your original intention, give yourself a mission."
Since my colleagues and I founded Automotive Business Review, we have emphasized "self-giving" to ourselves. Many people remember that the magazine's original slogan was "Opinion Leader of Chinese Automobiles" and was printed under the magazine's name. You may be amused that the ambitions of young people at that time were always a little unsure, but in fact, there was a slogan that was not previously printed under the name of the magazine - "Pushing Chinese cars forward".
The former can be said to be a small goal of the magazine, and the latter is called a real big goal. But in the beginning, we printed small goals in magazines, big goals in our hearts, of course, for the needs of publicity, but also because we were a little less confident at the time, although we always showed full of confidence.
However, we did give ourselves a mandate from the very beginning, and we have been unwilling and unable to give up.
At the beginning of the boom of the car and the rise of the Chinese auto industry, we felt the need for a serious automotive business report magazine that matched this grand industry, and it was born, although the process was somewhat tortuous.
We feel that the industry needs a blue book that summarizes the outlook once a year, so we launched China's earliest and first automotive blue book, which can be described as both emotional and emotional, emotional and rational, although in the form of a magazine issue.
We felt that the industry needed a platform that could really communicate and collide, so there was a series of forums covering all aspects of the automotive industry. We have been serious to the pedantic, hard work to the pedantic, and finally left the two pillars of the China Automotive Blue Book Forum and the China Automotive Supply Chain Summit.
We feel that the industry needs to be agitated, needs to be praised, and needs to be criticized, so there are a series of awards in the automotive industry. We never sold prizes, and eventually left behind three awards that should be said to be famous - Xuanyuan Award, Lingxuan Award and Jinxuan Award.
In the process of running magazines, doing forums and conducting selections, our own cognitive ability has further increased. We feel that we should tell consumers what is a good car and what is a bad car, so there is an "auto field" car APP that "people who know how to help you choose a car".
More importantly, we founded Xuanyuan Academy with the mission of "achieving new automakers". From the Chilang class, the Lingxuan class to the EDP car essence class held by the Lyon Business School in France, a good automobile ecosystem is forming, which will undoubtedly play a non-negligible role in the confusion and excitement of the new automobile era.
All of this makes me and my colleagues proud, and the industry is increasingly recognizing and helping us in our efforts, and it has to be said that these are the results of a "self-appointed mission". In fact, it is the "self-assigned mission" that allows more and more colleagues in the automotive industry to support us. I think this is called sharing the mission of the industry, no matter how big and small the individual is, we are all part of the mission, and that is something to be proud of.
Today, my colleagues and I may be proud to say that automotive business reviews are already the "first reading" of automotive industry coverage, and that the various awards and conferences we have built have become "leadership platforms". But I still know very well that we may still be 18,000 miles away from our goal, from everyone's goal. So, on your 15th birthday, when you send your wishes to automotive business reviews, please continue to pamper us and make more constructive suggestions.
Here, my colleagues and I implore all the partners of the automotive business review to write something, say something, shoot something, and then send it to me through a message or email ([email protected]), and each advocate will receive a "Automotive Business Review 15th Anniversary" commemorative medal.
This is just the first step, after which we will select 15 partners to participate in the celebration of the automotive business review family. At this PARTY, we will select 15 cars that represent the most potential cars for the present and the future as PARTY cars.
Finally, we will drive them through the 15 most typical roads in Beijing, feel the same frequency resonance of the times and the fresh vitality of the brand, and finally through a unique night feast, fully present the new automobile world.
It's a small but big celebration, it's a simple and warm celebration, it's a celebration of the link between the past and the future, it's a celebration of a special period, and we're going to freeze this moment in the framework of history through our pens, our lenses, and all our feelings.
Do not forget the original intention, self-mission, let us push the Chinese car forward together, let us push the car forward together!