According to data released by Sensor Tower, with the popularity of smartphones, mobile game downloads in Latin America have increased year by year, contributing more than 20% of the world's mobile game downloads in 2022, approaching 11.2 billion times. Mobile game downloads in Latin America are expected to reach 12.2 billion times in 2023.
Here are the details:
Mobile game downloads continue to grow in Latin America
In recent years, mobile game downloads in Latin America have continued to climb, reaching a record high of nearly 11.2 billion downloads in 2022, accounting for 20.4% of the total downloads of mobile games worldwide. Mobile game downloads in Latin America are expected to grow to 12.2 billion in 2023.
At the same time, mobile game in-app purchase revenue in Latin America continued to grow, exceeding US$1.2 billion in 2022. Latin American mobile game in-app purchase revenue will continue to increase in 2023 and is expected to exceed US$1.3 billion.
Latin America's arcade mobile games have the largest number of downloads and the highest revenue of strategy mobile games
Mobile arcade games represented by Stumble Guys and Subway Surfers had the largest number of downloads in the Latin American market, with nearly 27% of the total downloads of Latin American mobile games from January to May 2023 coming from this category. Strategy games represented by Clash of Clans and Mobile Legends: Bang Bang are the highest-grossing mobile game genres in the Latin American market.
Affected by the World Cup, the popularity of sports mobile games in Latin America has risen, with in-house purchase revenue increasing by 34% year-on-year to more than US$32 million from January to May 2023, and downloads increasing by 20% year-on-year to 180 million.
"Garena Free Fire" continues to be the top mobile game download and revenue champion in Latin America
Garena Free Fire, a survival shooter from Garena, is widely loved by Latin American players and remains at the top of the download and in-app purchase revenue charts from January to May 2023. According to Sensor Tower store intelligence, Latin America accounted for 33% of Garena Free Fire's total downloads and 27% of its total revenue, respectively.
With the 2022 World Cup, Latin American sports mobile game in-app purchase revenue increased significantly. From January to May 2023, Electronic Arts' football mobile game FIFA Soccer surged 127% year-on-year to more than US$10 million, making it the mobile game with the largest revenue growth in the market.
Latin America has become the largest overseas market for Chinese music mobile games
From 2019 to 2022, the revenue of Chinese strategic mobile games in the Latin American market continued to grow. The head strategy mobile game represented by "Age of Kingdoms", "Mobile Legends: Bang Bang" and "Awakening of Nations" will attract more than 85 million US dollars in the Latin American market in 2022.
Latin America is the world's largest market for music mobile game downloads, and it is also the largest overseas market for Chinese music mobile games. From January to May 2023, 12 of the top 30 overseas downloaded music mobile games were from Chinese publishers. Among them, the top Chinese music mobile game "Piano Fire", 36% of overseas downloads came from the Latin American market.