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(CCTV Finance "618 E-commerce Shopping Festival") With the help of cross-border e-commerce, the world has become smaller and business has gone farther. In this year's 618 Shopping Festival, Chinese porcelain went overseas with the help of e-commerce platforms, making "selling the world" more convenient and efficient.
He Huanjie, the head of a ceramic factory in Chaozhou, Guangdong, was pulling 200 cubic meters of freshly baked porcelain from a ceramic kiln at 7 a.m.
The kiln car goes in and out, and the kiln opens and closes. Since many of the ceramics produced by the factory are sold overseas, the factory continues to work overtime to "bake" to meet the needs of overseas customers.
In addition to increasing production, fast delivery is required. Last year, He Jiayang, the head of the company, opened her own online store of ceramics products on the cross-border e-commerce platform, and she only needed to send the products to the domestic warehouse, and then the platform uniformly delivered to overseas consumers.
He Jiayang, head of a ceramic foreign trade enterprise in Chaozhou City, Guangdong Province: Now through the platform to go overseas, many overseas consumers feedback that the speed of receiving goods is much faster than they imagined. The whole chain is shorter, there are fewer middlemen, and it can directly reach consumers and create more and better products.
Nowadays, He Jiayang can directly contact overseas consumers every day, and upgrade and develop new products according to buyer shows, store reviews and other content, so that "Chinese porcelain" can "eat open" overseas.
More and more Chinese ceramic products are sold all over the world with the help of e-commerce platforms. Not only ceramics, but also clothing, digital home appliances, and daily necessities are also favored by overseas online shopping users.
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(Edited by Peng Lin)