On June 18, 2023, at the headquarters of Asia TV in Shenzhen, Liu Minbin, Chairman of the Board of Directors of Asia Television, announced that Asia TV officially entered the live streaming e-commerce track.
It is understood that Asia TV has more than 500,000 hours of drama IP, and its many star artists, famous directors and screenwriters have produced many popular classic film and television dramas, such as "The Great Hero Huo Yuanjia", "Heavenly Silkworm Transformation", "Earth Kindness", "I Have a Date with Spring" and so on. Asia TV is not an ordinary listed company, it is the world's first listed Chinese TV station, and it is also a high-end international brand enterprise well-known at home and abroad, affecting nearly 1 billion people.
Continuing the past and entering the era of new media, a new ecology has emerged in the TV industry, and the audience has shifted from large-screen TVs to small-screen mobile phones, which is both a new challenge and a new opportunity. Asia TV is adapting to the development of the times, and is fully committed to producing more exciting content for viewers and providing more innovative services to customers. Asia TV will build a new live streaming e-commerce group based in Hong Kong, China, facing the world, and integrating film and television culture creation and business operation in the Internet era.
Asia Television is also making every effort to build a number of live broadcast bases and build industrial clusters, and has successively established live broadcast bases in Shenzhen, Suzhou, Nanning, Nanchang and other cities, and continues to promote cultural industries such as short videos, online dramas, online movies, and theatrical films to become new economic industries in the Greater Bay Area.
Asia TV will strategically cooperate with more than 20 nationally renowned live broadcast and short video economy headquarters, acquire more than 100 influential MCN institutions, build more than 3,000 brands, establish more than 5,000 live broadcast rooms, and train 150,000 live e-commerce Chinese anchors around the world.
Asia TV, which has more than 50,000 square meters of TV station building in Hong Kong, will build the largest live streaming training school in Hong Kong based on its own property, and plans to cultivate a large number of Chinese, Cantonese, English, Middle Eastern and Southeast Asian minority Chinese live streaming e-commerce students within three years. With domestic and international resource advantages, Asia TV will develop its business to the global broad market.
ATV director Yuan Renkang said that the high-quality film and television content precipitated by the development of Asian TV in the past 66 years is a huge "central kitchen", and creating a film and television live broadcast room with an immersive experience will gain obvious advantages in the field of live broadcasting. Asian TV has a lot of big stars with popularity and influence, and relatively speaking, star attraction has more natural advantages. However, the presentation of live content may be completely different from the production of film and television works in the past, and the challenge is how to combine the existing attention with the characteristics of live broadcast to better achieve traffic conversion.
The e-commerce live broadcast boom has swept the industry, and giants have taken their bets. There is no doubt that Asia TV will never miss this outlet. On June 6, 2023, ATV held its 66th anniversary celebration and cooperated with dancer Jinxing to open the first live broadcast in the Douyin Jinxing live broadcast room, covering electronic products, daily chemicals, fruit and side foods, beauty products, alcohol, etc. At 5 p.m. on June 6, ATV joined hands with Jin Xing to conduct the "6·18" ace promotion live broadcast in the live broadcast room. According to the data of Cicada Mother, in the more than 5 hours of live broadcast, the cumulative number of views exceeded 8 million, the highest number of simultaneous online users was 143,000, and the sales were 10 million yuan to 25 million yuan. There are many local brands in Hong Kong. On June 15, 2023, at 18:00 that night, Feifei, a subsidiary of ATV, held the first sales meeting of the jewelry category of the Asian TV Live Festival in her company, and the live broadcast was very outstanding. Not only did the mysterious guests attend the scene, but also invited a big coffee in the industry to observe in the live broadcast room.
At 21 o'clock that night, Asian TV artist Yuan Jieyi appeared on the live broadcast and interacted cordially with netizens. At 10:13 that night, sales exceeded 10 million. At 23 o'clock that night, the famous Asian TV director Yuan Renkang and Yumei Feifei performed a scripted live broadcast with goods, and as of 00:30 am on the 16th, sales were close to 20 million. The Asian TV Live Festival Jade Beauty Feifei Jade Sales Special Battle was successful.
At the same time, Asia TV announced that it has built more than 200 offline service centers in major and medium-sized cities across the country, which is the leading "after-sales and quality" service model of the live broadcast commerce in China, which further demonstrates the responsibility of the new board of directors of Asian TV.
This year's "June 18" promotion is changing from "chaotic battle" to "eight immortals crossing the sea". Taobao and Tmall focused on two major content tracks, namely short videos and live broadcasts, and announced that they would promote comprehensive content with investment far beyond the past.
Mr. Zhang Qiang, President of Asia Live TV E-commerce, who has been deeply engaged in the live streaming e-commerce industry for more than 10 years, said: "Live streaming e-commerce is an innovative business model that captures consumer scenarios through big data analysis and accurately profiles to provide accurate services for upstream and downstream and open up the "last mile" of consumption transactions. Precision marketing and sales can be achieved through the live broadcast platform, which is of great significance to the development of the e-commerce industry. ”
With the continuous upgrading of technology and platforms, live streaming e-commerce will become one of the important trends in the future development of e-commerce. It is reported that in August 2023, Asia Television will jointly launch the "One County, One Product" strategy with many county financial media in the mainland to help comprehensive rural revitalization.
Mr. Liu Minbin said that with the purpose of "integrating Eastern and Western civilizations, gathering Chinese elites, and operating business at home and abroad", he will lay out global live streaming e-commerce, create more classic programs of film and television dramas, and create a new Asian TV with steady market value growth, conscience and fashion.
At the press conference, Foshan Yufei Jewelry Trading Co., Ltd., Guangzhou Rongke Yinshang Technology Co., Ltd. and Asia TV signed a cooperation agreement, and ATV's anchors: Yumeiren Feifei, Xiaoying, Jie Shao, Mingming, Jingjie, Wen Jing, Coco, Xiaoting, Zhiwen and other star artists reminisced with everyone on the ATV set to recall the domestic products we chased in those years.
"Fully enter the track of e-commerce live broadcast, Asia TV has always been by your side, never left, although late, but will not be absent, Asian TV entry is not only a participant, but will become a leader in this industry." Zhu Junhua, chairman of Asia TV Shenzhen ABP, said.
Text: Liu Xingbin
Photo: Li Zhibiao