■ Hui Ruoqi was invited to participate in Hermès "Jockey Jam" - "Riding" Wonderful Rhythm Party
On June 15, women's volleyball world champion Hui Ruoqi was invited to participate in Hermès "Jockey Jam" - "Riding" wonderful rhythm party, immersing herself in a unique aesthetic art about Hermès women's world.
As an athlete, Hui Ruoqi on the field is both offensive and defensive, tenacious and courageous, and won the Rio Olympic championship with her teammates; As a philanthropist, she is enthusiastic about public welfare and established the "Huihui Fund", firmly believing in supporting wisdom and supporting the body, and encouraging more girls to participate in sports with practical actions; As an entrepreneur, she founded 191 Sports Space, Hui Dongle and VAL Volleyball League, dedicated to popularizing sports and benefiting the public with volleyball. From sports people to public welfare people, and then to entrepreneurs, Hui Ruoqi has a firm goal and rides the wind and waves, showing more possibilities for women in the new era, which is highly consistent with Hermès' continuous promotion of women to explore richer and more diverse beauty and expand the boundless boundaries of beauty.
■ The 25th Shanghai International Film Festival Awards Ceremony was held, Hu Ge and Dapeng shared the Golden Jue "actor"
Image source: Shanghai International Film Festival official WeChat
On the evening of June 17, the 25th Shanghai International Film Festival Awards Ceremony and Red Carpet Ceremony was held at the Shanghai Grand Theatre. The 53 works shortlisted for each competition unit of the Golden Goblet Award were evaluated by the judges as "the standard of this year's entries is very high". In the end, the eight awards of the main competition unit of the Golden Goblet Award each belonged. Among them, Japanese director Kumakiri Kazuka's "658 Kilometers, Yoko's Journey" won three awards: Best Picture, Best Actress and Best Screenplay, becoming the biggest winner; Chinese director Liu Jiayin's film "It's Worth the Trip" followed closely behind, with two awards: Best Director and Best Actor; Chinese actors Hu Ge and Dapeng won the honor of Best Actor for "Worth the Trip" and "The Eighth Suspect" respectively. The two hugged each other to celebrate and receive the award hand in hand.
Hu Ge said that he had hesitation before taking on this role, but after really entering this role, "I was willing to give myself completely to him." Dapeng, who participated in the Shanghai Film Festival as a journalist more than ten years ago, and then grew up step by step on the Shanghai Film Festival platform, sighed: "This is really a long, hard but lucky road. ”
■ Prada announces Korean idol group Enhypen as brand ambassador
Image source: Prada's official Weibo
Prada has announced seven members of Korean idol group Enhypen as new brand ambassadors to enhance the brand's influence among young consumers. Enhypen is a boy band from South Korea consisting of seven young members, including Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-Ki, who themselves have a high popularity and attention among the current young people, while also having a certain fashion temperament. Their own fashion taste and image shaping are very much in line with PRADA's brand image. Enhypen debuted in 2020 and has skyrocketed in popularity over the past three years, with more than 12.7 million followers on Instagram, and in January, Enhypen participated in the 2023 PRADA F/W Fashion Week in Milan.
Celebrity endorsement is a win-win cooperation for both brands and celebrities, celebrities can measure popularity through luxury brands, and luxury brands can also develop consumer users through celebrity cooperation. For example, according to the data, 61% of PRADA's MIV index last year was made by celebrities, and about half of them were from the Asia-Pacific region, such as Kpop stars Jaehyun, The Boyz and Twice.
■ Fendi announces Nicholas Galitzine as the first global menswear ambassador
Fendi recently announced young British actor Nicholas Galitzine as the first global menswear spokesperson, and released the 2023 autumn advertising campaign shot by Nicholas Galitzine. The campaign is Nicholas Galitzine and FENDI's third collaboration since the Baguette 25th anniversary fashion show in New York in September 2022 and the Fall/Winter 2023-24 menswear show in Milan in January 2023.
Nicholas Galitzine, a popular post-90s actor, is a professional musical theater actor, good at violin and guitar and other instruments, and his singing voice is also excellent. His best work is Cinderella with Camila Cabello, a version of Cinderella with a modern twist and stylish music that audiences love. In addition, he starred in the movie "Shake the Sky" for the first time in 2014, and last year co-starred with Anne Hathaway in the Netflix romance movie "Purple Heart".
■ LVMH partners with Epic Games, the parent company of Fortnite, to create immersive experiences
On June 14, French luxury giant LVMH announced a partnership with Epic Games, which owns games such as Fortnite and 3D creation platform Unreal Engine. The LVMH Group made the announcement at Viva Technology and said that the partnership with Epic Games will change the group's creative approach, allowing its Maisons to further leverage Epic Games' powerful 3D creation tools to provide consumers with immersive new experiences such as virtual fitting rooms and fashion shows, 360 product displays, augmented reality, creating digital twins and more. Epic's creative tools and technologies, such as Unreal Engine, a 3D creation platform, Reality Capture, real-time visualization tool Twinmotion, and hyper-realistic avatar creator MetaHuman will help LVMH unlock significant growth opportunities.
So far, some LVMH brands have successfully applied Epic's solutions, such as Louis Vuitton's "Digital Show Experience" at the LVMH pavilion during the latest Viva exhibition, which used Unreal Engine 5, MetaHuman, and Reality Capture technology in the design process. This interactive and immersive 6-minute experience will take visitors back to the brand's Fall/Winter 2023 menswear show, which took place in January 2023 at the prestigious Carré Court of the Louvre.
■ 5 Chinese designer brands will soon participate in Paris Men's Fashion Week
The French Haute Couture and Fashion Federation has announced the schedule of Paris Menswear Week for spring/summer 2024, with a total of 43 catwalks and 38 static shows from June 20 to June 25. It is worth noting that five Chinese designer brands participated this season, namely Ziggy Chen, Sean Suen, Feng Chen Wang, Sankuanz and Namesake, who was shortlisted for the semi-finals of this year's LVMH Young Designer Award. Today, China's position on the international fashion stage has become increasingly important, and this time five Chinese designer brands will participate in Paris Men's Fashion Week. These brands have formed a lot of influence in the domestic and international markets, and their participation not only shows Chinese their own design style and creativity, but also allows the world to better understand Chinese fashion culture, adding more highlights to Paris Men's Fashion Week.
At present, as one of the largest consumer markets in the world, China has a growing number of domestic fashion consumers and an increasing focus on fashion design and brands, which has also spawned the innovative development of many brands and played a role in promoting the development of China's overall fashion industry. It is believed that in the future fashion stage, Chinese designer brands will occupy an increasingly important position and show the charm of Chinese fashion.
■ Miu Miu settled in Haikou International Duty Free City
Recently, the boutique of Miu Miu, a brand of the Prada Group, in Haikou International Duty Free City has officially opened, mainly selling ready-to-wear, accessories, handbags and footwear products. Notably, Miu Miu has become the Prada Group's growth engine, with retail sales surging 41.9% year-on-year to €129 million in the first quarter, with double-digit growth in all product categories. In May this year, the Prada Group announced its results for the first quarter of 2023. In the first quarter of 2023, the Prada Group recorded net earnings of €1,064.8 million, an increase of 22.2% in constant currency compared to the first quarter of 2022. By brand, retail sales of the Prada brand increased by 21.1% at constant currency compared to the same period in 2022, with double-digit growth in all product categories. Miu Miu's retail sales increased by 41.9%, with progress across all product categories, with particularly strong growth in Asia.
Nowadays, more and more well-known brands have entered the Hainan market to open their first stores, international brands have entered Haikou and Sanya through "duty-free retail channels", and opened travel-themed duty-free shops, such as Coach's parent company set up China travel retail headquarters in Hainan, and a large number of international well-known brands such as Macallen, Valentino Beauty, Cartier, Dior, IWCBI, Jaeger-LeCoultre, Key to the Skin, Armani Beauty, Lancastine and so on have opened new boutiques and pop-up stores.
■ Gucci co-branded with Chinese trend IP Marsper
Image source: Gucci's official Weibo
In the era of everything being IP, Gucci is teaming up with Marsper to tell a story related to "love". Gucci recently launched a joint cooperation with Chinese trend IP Marsper, striped Marsper, velvet Marsper, double G Marsper and cape Marsper, including 30cm and 60cm physical dolls. Elegance, literature, retro and gorgeousness are the keywords of these four sets of fashion styling interpretation, and the four works respectively outline the Gucci of different eras and creativity from multiple dimensions such as color, style and inspiration, paying tribute to the brand's classics and inspiring unlimited creative inspiration. The in-depth cooperation with Marsper, an original Chinese IP, not only echoes Gucci's long-standing respect for multiculturalism, but also reveals the brand's vision of co-creation with Chinese cultural and creative forces.
Notably, the four 30cm Marsper × Gucci collections feature a style travel accessory inspired by Gucci Savoy suitcases, GG Supreme motif and green-red-green webbing that pay homage to the brand's collection, which also encapsulates the brand's story of travel origins, symbolizing Marsper and Gucci working together on a more imaginative journey of inspiration. From June 10 to 25, Gucci's seven boutiques in Beijing, Shanghai and Shenzhen will display its collections.
■ Montblanc Releases 2023 Father's Day Gift Series
On the occasion of Father's Day, Montblanc's Father's Day gift collection, covering writing instruments, leather goods and the best timepieces, offers holiday greetings to fathers. Echoing the classic luxury and style of Montblanc Taipan writing instruments, the briefcase design incorporates the shape of the nib, including the zipper, handle, shoulder strap and bag joint, reflecting Montblanc's writing culture in detail. The new Montblanc 1858 diver's watch has a distant mountain green "glacier" dial, specially hand-brushed using the ancient process "gratté-boisé", to present a realistic sense of glacier depth and luster. In addition, the Montblanc Taipan writing instruments in the gift list series symbolize the deep fatherly love of silence. Montblanc Taipan gold-plated 149 fountain pen with 18K gold nib; Coupled with Montblanc Taipan platinum-plated ballpoint pens, it provides a variety of options for writing.
It is worth mentioning that Montblanc has partnered with salondergegenwart, a non-profit art organization, to create an annual limited-time art exhibition at Montblanc House, focusing on the profound impact of writing in the field of visual arts, presenting a series of masterpieces inspired by the culture of writing. This exhibition incorporates many works of art inspired by writing into the "House of Montblanc". From outdoor to indoor, from the dome, the main hall to the limited-time exhibition hall, the diverse artistic expressions of writing culture are displayed everywhere, leading the audience to re-examine the role of handwritten writing in contemporary culture through the perspective of art.
■ Harry Winston opens its first store in Nanjing to accelerate its presence in the Chinese market
Image source: Harry Winston's official Weibo
Harry Winston, a high-end jewelry brand, is accelerating its expansion into the Chinese market, opening its first store in Nanjing, bringing the number of stores in China to seven. Located in Nanjing Deji Plaza, the 213-square-meter store sells jewelry and watch products made of diamonds and rare gemstones. Nayla Hayek, Global CEO of Harry Winston, said, "This is our first presence in Nanjing and our seventh brand store in Chinese mainland. Nanjing has a long history and deep cultural heritage, and is famous for its excellent scientific research and education level and tourism resources. Being able to take root in this historic and cultural city, we are delighted to present the Harry Winston brand to more Chinese consumers. ”
The interior design is a high-quality grey palette that the brand has always adopted, complemented by Harry Winston's iconic black and white astral motif, as well as custom lacquered finishes, antique bronze furniture and crystal chandeliers. To celebrate the opening of the Nanjing store, Harry Winston showcased a bespoke artwork – a unique illustration on the wall depicting two majestic golden lion statues guarding the front of Winston's iconic gate, surrounded by plum blossoms, one of the traditional Chinese flowers, and birds flying in the air symbolizing Nanjing's wonderful bond with Harry Winston, skillfully blending the brand's signature elements with Nanjing's rich cultural heritage.
■ The North Face has partnered with Online Ceramics for the second time to release the 2023 Summer Joint Collection
Recently, The North Face once again joined hands with Los Angeles brand Online Ceramics to jointly release The North Face x Online Ceramics 2023 summer joint collection. As the first strong alliance since the first collaboration in 2022, the new season collection plays with retro design, skillfully blending The North Face's exploration DNA with the artistic inspiration of Online Ceramics, opening up new perspectives and dimensions of camping exploration through new collections that combine practical performance and unique appearance.
As the second chapter of the collaborative series, the 2023 New Summer Collection takes "Birth into Camp" as the design source, combined with the actual needs of wild camping and outdoor exploration, to create a variety of items and equipment, including T-shirts, shorts, hooded sweatshirts, hats, camping boxes, camping blankets, etc. This season's collection uses bright color schemes and playful and eye-catching patterns to create a refreshing visual experience, and the integration of earth elements such as forests, starry skies, and animals vividly sketches the beautiful picture of outdoor life.
■ lululemon works with China Soong Ching Ling Foundation to support the healthy physical and mental development of left-behind children
Recently, lululemon announced that it has joined hands with the China Soong Ching Ling Foundation to jointly carry out a project to care for left-behind children, and officially launched the first training course of the project in Hebi City, Henan Province. In 2023, the project will provide local children's education service workers and parents in Hebi with solid and effective professional knowledge and skills in children's mental health, helping to improve the overall physical and mental health of left-behind children. Li Li, Vice President of Retail at Lululemon China, said: "Lululemon believes that everyone deserves a good life with physical and mental health. We hope that through our joint efforts, we will not only bring professional knowledge and skills to frontline workers and parents involved in children's education, but also help them improve their physical and mental well-being, and jointly help children grow up healthily. ”
Liu Ying, Deputy Director of the Foundation Department of the China Soong Ching Ling Foundation, said: "The Foundation carries out the Care for Left-behind Children Project, provides activities to promote the development of mental health for children through caring for the mental health of left-behind children, comprehensively improves the professional level of grassroots services and caring for children, promotes the development of children's mental health, enhances the public's attention and attention to children's mental health, and comprehensively promotes the high-quality development of public welfare undertakings for left-behind children." ”