The price drops to the mid-range, do you think folding screens will completely become mainstream?
In recent years, folding screen mobile phones have gradually become relatively regular updated products from novel high-end products. Almost all mainstream manufacturers have their own fixed and updated product lines and have been iterated many times.
At the same time, the overall folding screen mobile phone market is also showing a vigorous development trend.
According to a report by research firm Counterpoint:
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Looking at the broader market, the number of foldable phones is insignificant, but from the increasingly important ultra-premium market ($1,000 and above), we see foldable phones starting to dominate.
In this segment, the shipment share of folding screen mobile phones reached double digits this year (2022), and we expect this share to exceed 20% by 2023.
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At the same time, with the successive launch of a large number of folding screen equipment and the maturity of product technology, the corresponding product pricing has begun to gradually decline.
At the beginning of this month, at the moto razr small folding new product launch event, the new moto razr 40 Ultra and moto razr 40 folding screen mobile phones were launched. Among them, the starting price of Moto Razr 40 Ultra is 5699 yuan, and the starting price of Moto Razr 40 is 3999 yuan.
In terms of product pricing, the starting price of Moto Razr 40 of 3999 yuan has come to the price range of many mid-range models.
This allows many users who are considering buying a mid-range model to include it in the scope of choice.
In terms of horizontal folding screen devices, the previously released OPPO Find N2 starts at 7999 yuan, and the larger Xiaomi MIX Fold2 and vivo X Fold2 start at 8999 yuan. This puts it close to the pricing range of some high-end flagship devices.
Compared with the pricing of about 16,000 yuan when the horizontal folding screen device was first launched, and the pricing of about 12,000 yuan for the vertical folding screen device, the current mainstream design of folding screen equipment pricing has seen a significant price decline.
Under such circumstances, many users who originally planned to buy conventional traditional flagship devices will be attracted by folding screen devices and consider purchasing corresponding products.
As far as the current market situation is concerned, many mainstream manufacturers have two kinds of folding screen mobile phone product lines.
Among them, Huawei has the vertically folded Pocket series and the cross-folded Mate X series, OPPO has the cross-folded model Find N series and the vertically folded model Find N Flip series, vivo has the cross-folded X Fold series and vertically folded X Flip series, and Samsung also has the familiar Galaxy Z Flip and Galaxy Z Fold series.
At the same time, although Xiaomi currently only has the MIX Fold series, a horizontal folding model series, the relevant revelations show that it seems to be conducting research and development of vertical folding screen devices.
In addition, in the second half of this year, more new folding screen machines will be launched one after another.
As far as the current revelations are concerned, Samsung Galaxy Z Flip 5 / Galaxy Z Fold5, Honor Magic V2, Xiaomi MIX Fold 3, OPPO Find N3 and other new machines are expected to be updated in the second half of this year.
At that time, the entire folding screen market will usher in a new round of competition again.
Based on the current news, folding screen products are becoming more and more abundant, equipment technology is more perfect, and product pricing has begun to gradually decline. Under such circumstances, will you choose a folding screen device as your main model? With the advancement of time, do you think that folding screen devices will replace conventional models in the future and become the mainstream of mobile phone products?