#头条文章养成计划 #
According to the monitoring of the "Inner Mongolia Oat Index" information system, in May 2023, the price index of oat processed products and the price index of oat raw grain both declined, and the industry prosperity index continued to run above the boom and bust line.
First, the price index of oat processed products fell significantly
In May, the price index for processed oats closed at 112.48 points, down 4.52% from April. From the perspective of subdivided products, the oat germ rice price index closed at 89.53 points, down 4.24% from April; The oatmeal price index closed at 193.84, down 4.97% from April. The specific operation of the index is shown in the following figure:
Oat processed product price index chart
1. The price index of oat germ rice fell
In May, the price index of fine germ rice closed at 93.57 points, down 4.01% from April, and the price index of ordinary germ rice closed at 87.26 points, down 4.38% from April. In May, due to the weakening of demand for germ rice, the market transaction atmosphere was relatively light, resulting in a decline in the price of both high-quality germ rice and ordinary germ rice. At present, oat germ rice is still less well-known relative to oatmeal. However, it is worth mentioning that on May 8, the seminar on the formulation of food industry standards for "Oat Germ Rice" was successfully held in Hohhot, Inner Mongolia Autonomous Region. The meeting formulated industry standards for the production, processing, packaging, sales and other aspects of germ rice products to ensure the quality of germ rice, which laid a solid foundation for improving the market popularity of germ rice in the later stage.
2. The oatmeal price index turned from rising to falling
In May, the large grain oatmeal price index closed at 193.73 points, down 5.02% from April, and the small grain oatmeal price index closed at 204.49 points, unchanged from April. With the warm-up of the "618" promotion in the middle of the year, well-known companies such as Yangufang launched promotional activities on mainstream e-commerce platforms such as Douyin and Taobao, which led to a decrease in the average price of large-grain oatmeal, but sales increased by about 90% compared with April.
Second, the oat raw grain price index fell slightly
In May, the oat raw grain price index closed at 140.93 points, down 1.27% from April. In May, the price index of special raw grains fell slightly, closing at 119.73 points, down 3.17% from April, and the prices of primary raw grains, secondary raw grains and tertiary raw grains remained stable, closing at 181.51 points, 116.14 points and 134.35 points respectively. At present, the customer base of raw grain enterprises in Inner Mongolia is relatively stable, and the monthly shipment price is not much different.
Oat raw grain price index chart
Third, the oat industry prosperity index continues to run above the boom and bust line
In May, the prosperity index of the oat industry in Inner Mongolia was 105.33 points, 5.33 percentage points higher than the boom and bust line. The specific operation of the index is shown in the following figure:
Inner Mongolia oat industry prosperity index trend
In May, the business climate index continued to rise, reaching 100.67 points. With the gradual development of the "618" promotion activities, enterprises such as Yinshan Youmai and Yangufang have invested in the "618" promotional activities with organic oats and organic large-grain oats as the main products. With its brand influence and product advantages, Yinshan Youmai invited 12 nationally renowned nutritionists, including Qian Duoduo and Wang Silu, to participate in answering consumers' questions, thereby promoting the increase in sales of oatmeal. Compared with April, oat orders and shipments have improved, and the index has reached 103.33 points. The inventory status and turnover indicators remained stable at 100 points. The profit change index fell again to 96.67 points.
The confidence prosperity index continued to remain at 110.00 points, and the four indexes of output expectations, short-term business confidence, policy support confidence and industry development confidence were 100.00 points, 113.33 points, 113.33 points and 113.33 points respectively.
★ Industry dynamics: People's Daily health client "whole grain channel" is online!
On May 18, the People's Daily Health Client ushered in the official launch of the "Whole Grain Channel", an important event that marked a milestone step for the whole grain industry in helping to build a healthy China. Although the mainland whole grain industry started late, resource utilization and deep processing level still need to be improved, the potential for the development of the whole grain food industry is still huge. In order to realize the integration of the whole grain processing industry, we need to strengthen research on digestive characteristics, nutrition and quality improvement, and improve the processing equipment technology system. In addition, it is necessary to increase scientific popularization efforts to raise the public's awareness of the nutritional characteristics of whole grains.
The launch of the "Whole Grain Channel" will promote the development of the whole grain industry from multiple angles and aspects, such as industry observation, cutting-edge understanding, information express, interviews with big coffee, and health science popularization. This will help build the first integration of industry, academia, research and media in the whole grain industry in China, become a catalyst and gas station for the high-quality development of whole grains, and further promote the formation of a new ecology of China's whole grain industry.
Source: "Digital Bright Index" subscription account