Recently, we learned that the 75th anniversary of Porsche Sports Car was officially launched. As the first stop of the global celebration, Porsche kicked off the 11-day "Dream Carnival" at the Haixinsha Asian Games Park in Guangzhou, China, showcasing Porsche's unique heritage and innovative spirit through interactive format. It is understood that this is also the largest community activity in the history of Porsche China.
On the opening day, Michael Kirsch, President and CEO of Porsche China, together with a group of Porsche enthusiasts, lit up the Canton Tower to witness another milestone moment on the road to Porsche's dream. At the same time, in order to commemorate the decades of time with the owner, Porsche presents a classic car charm parade. The event attracted more than 100 Porsche owners from all over the country, who gathered in Guangzhou with their beloved Porsche sports cars to present a special birthday gift to Porsche. The parade drove along the Pearl River, like a link to bring Porsche's historical heritage to Guangzhou, and also evoked everyone's resonance for the sports car dream with feelings.
Looking back at the history of the brand, Porsche has been a brand driven by dreams since its birth. On June 8, 1948, the first sports car bearing the name of Porsche, the 356 "No.1" Roadster, was approved on the road, marking the birth of the Porsche sports car brand. In 1963, Porsche introduced its iconic sports car, the 911, which is still loved by fans around the world after eight generations of transformation. In the decades since, Porsche has expanded its product lineup, enriching its model selection and combining sporty performance with everyday practicality.
In addition, it is understood that on the occasion of the 75th anniversary, Porsche announced the official establishment of its Shenzhen owners' club. This initiative will establish a closer communication network for Porsche owners in the Guangdong-Hong Kong-Macao Greater Bay Area. At present, after years of development, Porsche China Owners Club has established 10 regional clubs across the country, including Shenzhen, with nearly 10,000 members.
Latest car opinion: Since entering the Chinese mainland market in 2001, Porsche China has been committed to bringing the sports experience and innovative spirit advocated by the brand to every Chinese driver who is eager to challenge and pursue perfection. It is understood that in the first quarter of 2023, Porsche delivered 21,365 new vehicles in the Chinese market, and China still maintained its position as the world's largest single sales market. Therefore, for this brand with its own style, I hope that it can continue to achieve better results in the Chinese market.