How serious is the hair loss crisis of today's young people?
From trying to apply ginger to upgrading ginger ingredient shampoos, from wearing wig tablets to saving money for hair transplantation in 996, hair loss problems have become an indescribable hidden pain for contemporary people.
According to the "2022 White Paper on Healthy Hair Consumption of Urban People", with the change of lifestyle, going to bed late, long-term use of electronic products and other reasons, 52% of the "post-00s" said that they had hair loss problems.
Under the "baldness" of the foreign army, the anti-escape market has also expanded rapidly. According to relevant data, the number of people in the consumption scale of online hair loss prevention products has increased by 40% in the past three years, and the number of related brands in the hair loss prevention market has exceeded 400, and the product purchase penetration rate is nearly 70%.
Among them, Yang Yuanqing's breakthrough against the trend has aroused great attention in the industry.
The anti-escape economy is soaring, but consumers cannot find the anti-escape password
The anti-escape track is lively, and what criteria consumers use to choose is a question.
First of all, from the perspective of product efficacy, the surge in the anti-shedding market has made businesses roll out endless segments, including but not limited to scalp cleansing, solid hair development, anti-shedding hair and other effects. Secondly, the anti-shedding ingredients no longer stop at a single traditional ginger and shouwu, and the ancient formulas, golden ratios, and refined ingredients on each detail page are dazzling.
And brand marketing and actual efficacy cannot be compared, although the cost of trial and error of shampoo is low, but the hair volume and hairline cannot withstand the toss. It is clear that the "Hair Loss Starman" needs a clear anti-loss direction.
According to the new provisions of the Regulations on the Supervision and Administration of Cosmetics, hair loss prevention products have been listed as special cosmetics for registration management, and all products claiming to prevent hair loss need to be tested and evaluated for their anti-loss effects, and relevant evidence will be released to the public.
In addition, the State Medical Products Administration also requires that anti-shedding products must hold a "national makeup special word" certificate to "work".
According to the "2022 China Anti-Hair Loss Shampoo Research Report", only 72% of anti-hair loss products on e-commerce channels have obtained the qualification certification of the State Food and Drug Administration, and nearly 30% of anti-hair loss products have no qualification certification.
The strengthening of supervision will undoubtedly make the anti-shedding care market more standardized, and also greatly help consumers to identify anti-shedding products more rationally.
It can be said that a washing product that claims to prevent shedding should provide a human efficacy test report that can confirm the "anti-hair loss" of the product, and integrate the "national makeup special words" to achieve the "anti-shedding" effect.
The problem of Chinese people's hair volume, Yangyuanqing scientific anti-escape answer
The long-term growth of all brands comes from the underlying support of product strength, and Yang Yuanqing, who can rank first in domestic anti-shedding shampoo in Tmall Double 11, regards concentrating on polishing its own products as the foundation of its own life.
Anti-removal products have entered the era of stricter supervision, which is a good thing for consumers, but for enterprises, it also invisibly increases the cost of research and development and registration of anti-removal products.
For example, the above-mentioned "human efficacy test report", according to the "Cosmetic Anti-Hair Loss Efficacy Test Method" released by the State Food and Drug Administration, the cosmetic anti-hair loss efficacy test should be randomly divided into an experimental group and a control group, and the number of people in each group should not be less than 30, and all of them have hair loss problems. The test group used anti-hair loss products, and the control group used the corresponding test product matrix formula products that did not contain anti-hair loss efficacy ingredients, and the test time was not less than 12 weeks.
The "National Makeup Special Certificate" is the most stringent one-product-one-certificate and No. 1 Chinese makeup special certificate (special makeup certificate) in the beauty industry. The certificate takes 2-3 years to apply for and file, and the national security department will go through multiple verifications to ensure that there are 0 complaints and 0 side effects during the period, and the product can be approved if it has the effect of preventing hair loss and taking into account safety and effectiveness.
In order to accurately meet the scientific and safe product demands of consumers, Yang Yuanqing has been deeply engaged in anti-shedding technology and has been deeply engaged in anti-shedding research and development technology, not only has the two trump cards of "human efficacy test report" and "national makeup special certificate", but also gives consumers another shot in the face of strength when selecting anti-shedding products.
At the same time, Yang Yuanqing deeply explored the more refined hair care needs of Chinese people, and obtained the "anti-hair loss invention patent certificate" that is rarely owned by anti-shedding brands on the market, and further relieved the troubles of Chinese people through self-research and innovation.
In the third-party consumer trial evaluation, after using Yangyuanqing Anti-Hair Loss Solution, 96.97% of consumers recognized the reduction in the number of hair loss, 93.94% recognized the reduction in hair loss area, and 90.91% recognized the oil control effect.
"Medicinal plant science and technology formula", "ingredients, patents, national makeup special words" Yang Yuanqing to create a benchmark for anti-shedding
Preventing detachment is no small matter, in addition to identifying proof of efficacy, product ingredients are also a top priority. According to relevant data, among the attention to hair loss standards, 63.8% of users pay attention to whether the product ingredients are scientific, and 43.0% of users pay attention to whether the product stimulates the scalp.
The scalp is responsible for the growth of 100,000 hairs, and the scalp is thinner than the skin on most parts of the face, so scalp cleansing and care are extremely important. Excessive or improper cleaning may stimulate the scalp and damage the stratum corneum, affecting the barrier function of the scalp.
As a professional player in anti-shedding and washing, Yang Yuanqing naturally drives scalp care with scientific research, and at the beginning of product research and development ingredients, relying on the century-old medicinal plant accumulation of Yunnan baiyao, more than 1,000 kinds of natural medicinal plants have been in-depth researched.
Through medical technology, natural plant extracts such as cypress leaf, Panax notoginseng, and Cnidium monnieri are selected from more than 1,000 kinds of plants, so that consumers have safe and effective ingredient conservation from the raw material end; At the same time, Yang Yuanqing goes deep into basic scientific research, and is an anti-shedding product that helps the cleaning and care products achieve a gentle anti-shedding effect from the efficacy end.
On the hot track, everyone wants to get a piece of the pie, but it turns out that strong product power can support the brand to go down, and taking "consumer demand" as the basis is Yang Yuanqing's original intention of research and development.