Author/Lin Ye
Source/Jastarke, Oriental Net Gallery
Recently, Booking.com released its Sustainable Travel Report 2023. According to the report, 89% of Chinese travelers said they would choose sustainable travel in the next 12 months, and 77% said they must act now. In addition, the "2021 China Youth Green Behavior Report" released by DT Finance also shows that more than 70% of young people will actively pay attention to green consumption attributes and implement environmental awareness into specific clothing, food, housing and transportation.
It can be seen that when the 14th "Five-Year Plan" quietly arrives with the wheel of history, China's economy gradually shifts to a stage of high-quality development, and in the consumption fields of eating, wearing, housing, transportation, use, and tourism, green consumption methods have been widely recognized by the society, and the scale of the green consumption market has shown a rapid growth trend.
▲Source: Oriental Net Gallery
In this context, China's hotel industry is also shifting from the past "scale era" to the "quality era" of high-quality development, and major brands have gradually begun to pay attention to the actual implementation of green environmental protection and sustainable development concepts. For example, Huazhu Group cooperates with suppliers to develop environmentally friendly products for hotels; Magnolia Hotel creates green LOHAS breathing rooms, using environmentally friendly materials to maximize the "zero emission" of carbon dioxide; Vienna Hotel uses environmentally friendly atomized glass; Tuke China Hotel adopts natural and environmentally friendly interior soft decoration; There are also hotels that implement sustainable environmental measures such as solar panels, charging stations for electric vehicles and recycling water supply stations...
The "environmental revolution" in the hotel industry, while it is underway.
From the hotel's own point of view, green environmental protection and sustainable development are the path to save costs and gain a larger market share for the hotel. After all, adjusting the lighting, air conditioning and water use does save the hotel some money. However, from the conceptual point of view, environmentally friendly hotel refers to a hotel that takes sustainable development as the concept, integrates environmental management into hotel operation and management, adheres to green management and clean production, and advocates the protection of ecological environment and rational use of resources.
On this basis, environmental protection, safety and health are the basic characteristics.
On the road to environmentally friendly, safe and healthy development, many hotels face two questions: what kind of environmentally friendly materials or equipment are used? Where can I find reliable, practical and cost-effective materials or equipment?
This involves two major factors affecting the construction of environmentally friendly hotels, one is materials, and the other is channels. This is also a problem that some hotels are quite troubled by. On the one hand, the price of environmental protection equipment is high, which directly increases the investment cost of the hotel. According to incomplete statistics, the cost of adding high-tech environmental protection devices to the hotel will take at least 5 years to pay back; On the other hand, if hotel suppliers can also provide products that are both environmentally friendly and affordable, hotel waste is reduced, building materials can be recycled, upstream and downstream resources can be integrated, and a green supply chain and green service chain are created, which will give more meaning to hotels than energy saving.
Therefore, the smooth implementation of the hotel "environmental revolution" requires not only low-cost, recyclable green materials, but also strong green suppliers who can integrate resources.
It is understood that Jastar Blocker, born in 2014, has successively cooperated with domestic real estate companies such as Vanke Park Apartment and Youjia Investment, providing new environmentally friendly cloakroom products and services in the tooling market, and has opened a total of more than 1,000 stores with company partners in the United States, Canada, Australia and other countries and regions. As a dark horse in the wardrobe segment, it will provide more reasonable home storage solutions for hotels.
Ultimate cost performance, reduce hotel renovation costs
In the process of hotel renovation and upgrading, investors may be most concerned about the cost of renovation. How can you create a quality product at the least cost and achieve revenue as soon as possible? If we focus the perspective from the renovation of a guest room to the clothes storage space, we can see the advantages that belong to Jastar alone.
It is reported that the new environmental protection cloakroom products of "Jiastarke" use imported standard carbon steel, which achieves the characteristics of corrosion resistance, rust prevention and long use time during use. In terms of structure, the new environmentally friendly cloakroom of "Jastar Cargo" integrates the luggage area, hangers, bags, and shoe changing area, which not only improves occupancy, but also frees up space and saves costs. In addition, wardrobe accessories can be adjusted or added or decreased at any time, which is convenient for the adjustment of hotel facilities.
▲Note: Jiastar new environmental protection cloakroom application rendering
Maidian learned that Vanke's long-term rental apartment brand, Vanke Parking, adopts the metal cloakroom configuration of Jastar as a whole, and its products cover many regions across the country, and the number of cooperative products in a single city has reached nearly 2,000 sets. Compared with the traditional wooden wardrobe, the metal cloakroom can be customized according to the size, does not occupy floor space, and reduces the use of back panels, which not only reduces the production cost, but also makes the wardrobe space utilization higher and the storage capacity more powerful.
In the process of hotel renovation and upgrading, faced with the problem of how to save costs in every detail, compared with wooden wardrobes, the low-cost, easy-to-assemble Jastar may be able to give the answer.
Environmentally friendly and formaldehyde-free, helping the green transformation of hotels
In the process of hotel renovation and upgrading, one of the important factors affecting the length of the "window period" is the "formaldehyde" problem of wooden furniture in the guest room. The more rooms and the more wooden furniture used, the longer the deodorization window period required by the hotel, which will have an impact on the opening time of the hotel to some extent.
▲Note: Jiastar new environmental protection cloakroom application rendering
Taking the environmentally friendly wardrobe created by Jiastar as an example, its metal wardrobe adopts an environmentally friendly spraying process, and will not use adhesives and other things containing formaldehyde substances during use, and the surface of all accessories is treated with ceramics, which is more corrosion-resistant and more environmentally friendly than the traditional phosphating process, and then combined with the upgrade of nano spray treatment, it is truly non-painted, odor-free, environmentally friendly, and zero formaldehyde. And all the metal materials of the metal wardrobe can be recycled environmentally friendly.
In the process of hotel renovation, the entry of the metal wardrobe of Jastar does not have to worry about the formaldehyde problem caused by traditional wooden furniture, which will shorten the window period of hotel renovation and upgrading to a certain extent and realize the opening and operation as soon as possible.
Long use time reduces follow-up maintenance costs
Observe the traditional wooden wardrobe used in most hotels, due to its strong sense of closure, it is easy to produce sanitary dead corners and odors. The metal wardrobe structure of Jastar is transparent, and the metal material can be moisture-proof, mildew-proof and moth-proof, which greatly prolongs the service life of the wardrobe and reduces the maintenance costs during future use.
On the other hand, when consumers have higher and higher requirements for hotel hygiene, open spaces with no dead ends, transparent structure, and no odors will further "pinch" customers' occupancy psychology and improve occupancy.
▲Note: Jiastar new environmental protection cloakroom application rendering
The design of Jastar adopts a floorless open design, which will further facilitate room cleaning and shorten room service time in the hotel field.
From the 18th National Congress emphasizing "ecological environmental protection" to the 20th National Congress pointing out "green transformation", it can be seen that the national level attaches great importance to the concept of sustainable development and green environmental protection. On the occasion of the release of the "2023 China Hotel Industry Development Report", Chen Xinhua, president of the China Hotel Association, also stressed that standing at a new historical starting point and entering a new stage of high-quality development, the accommodation industry needs to put the high-quality development of branding, greening, digitalization and characteristics in the first place.
However, the path to sustainability is not something that can be achieved overnight, and the hotel industry is no exception. With the deepening of the hotel industry's understanding of green environmental protection, the hotel industry will continue to strengthen its own environmental protection attributes in the future, not only in design, material selection and construction technology, but also through the participation of suppliers and customers, etc., and finally realize the environmental protection revolution throughout the whole process of hotel development and operation. Suppliers represented by Jestec will undoubtedly play an important role in the green transformation of the hotel industry.
※This article only represents the author's personal views, not the position of Maidian Network