Since leaving TVB in 2017, Hong Kong singer Hui Tinghang has not set foot in TV City, he has only participated in ViuTV programs for 6 years, repeatedly refused the invitation of his old boss, and said that the old company's praise has plunged him into false prosperity, and there is a way to go to the black. But surprisingly, this year he seems to have changed his mind.
Since April, Xu Tingkeng has re-sent songs to TVB music programs, and the new songs have been on the list for several weeks, and the ranking is quite high, which shows that the two sides are gradually resuming normal interaction, and on the 12th of this month, a more surprising news was exposed: Xu Tingkeng will return to TVB to record programs.
According to media such as "Ming Pao", "Oriental Daily", "Hong Kong 01" and other media, Xu Tinghang has scheduled to distribute new songs to platforms including TVB next month (July), and will also record TVB's new music program "J Music". As for the reason for breaking the ice, it is related to TVB's Hong Kong music strategy and ViuTV music complex falling into a bottleneck.
"TVB will invest heavily in the development of new music projects, including online promotion, and continue to promote Hong Kong music in the three places, so that the exposure rate of singers is higher than before, which is the main reason for attracting singers to stay. And although today's music singers have favored ViuTV's "Chill Club", the show has not made a breakthrough in the four years since it was broadcast, and the momentum has begun to slow down, and TVB just saw the opportunity to attack. Ming Pao wrote in the report.
In addition, high-level Le Yiling and He Liquan are considered to be important drivers of ice breaking between the two sides, on the grounds that they are working together to reshape the structure of TVB's music department, and hope to create topics for new music programs by bringing back Xu Tingheng and realizing the integration of the loud sound gang.
"TVB hopes to find topical singers to start the shot, and Xu Tingheng's popularity on TVB after six years is definitely enough, plus Le Yiling and other high-level officials have hoped to bring Xu Tingkeng back to his mother's house for many years, and the year before last he explained at the "Music Sustainable Icebreaker Press Conference" that the TVB door is always open to him and can appear at any time, and this time he finally saw the light." "Hong Kong 01" reported.
Considering Xu Tingkeng's current free identity, his ice-breaking with TVB is by no means as simple as "forced by the company", perhaps he wants to return to the mainland market through TVB's influence, maybe ViuTV's lip service does not make him shake his belief, but in the final analysis, it is all because the development is not very good (tickets for small concerts cannot be sold). It is worth mentioning that Lin Jiaqian, who has been "blocked" TVB for many years, has recently been found to have resumed pai songs, which shows that the special music circle is disintegrating, and everyone wants to change their strategy.