Since the beginning of this year, through a combination of online and offline methods, the Binggou River Scenic Area has promoted the tourism resources of the scenic spot in an all-round, three-dimensional and multi-channel manner, excavated the characteristics of tourism resources, created tourism boutique routes, and developed tourism cultural and creative products, so as to promote the "hot" and "fire" of the Binggou River Scenic Area.
Please come in, optimize and integrate tourism resources, and enhance the popularity of scenic spots. More than 110 travel agencies from Beijing, Shanghai, Shenzhen, Ningxia, Qinghai and other places were invited to visit the scenic spots, and Qinghai travel agencies and outdoor hiking alliances in new source areas were organized to participate in the scenic spot line promotion activities, face-to-face negotiation and cooperation, and expand the source market. Up to now, there are 52 travel agencies with more than 4,400 people, including 1 batch of research team and 12 batches of health care team.
Go out, actively participate in tourism promotion, and expand tourism source areas. Successfully held the "Ningxia Promotion Conference of Binggou River Scenic Area" in Yinchuan City, and established contacts with nearly 40 newly expanded travel agencies. Actively participated in Chongqing "Tourism Development Summit Forum", Longnan "Gansu Climate Label Brand Exchange Conference", Lanzhou "Northwest Tourism Development Resources Exchange Conference", Yinchuan "The Second Northwest Cultural Tourism Summit", Minhe Hui Tu Autonomous County "Tianlu Taoyuan. Charming people and "cultural tourism promotion conference", Jinta County "cultural tourism industry development conference" and other tourism promotion activities, multi-channel and multi-form publicity of scenic spot resource products, attracting more tourists into the scenic spot. Up to now, 198 travel agencies have signed contracts.
Link, increase online publicity, and create a new media matrix. Make full use of new media platforms such as WeChat Channels, Douyin, and Kuaishou to actively create "cloud scenic spots" and improve online "awareness rate". Cooperate with the Central Radio Network, Xinhuanet, New Gansu, Daily Gansu and other media to promote scenic area resource products. Actively cooperate with OTA platforms such as Ctrip and Meituan to meet the diversified needs of travelers. Through cooperation models such as Douyin account operation, live broadcast, talent exploration store, and amateur shop exploration, we will continue to polish the brand image of the scenic spot. Up to now, the total number of online video hits has exceeded 60 million.
Integrate into it, expand interconnection channels, and build a large tourism network. It has established cooperative relations with scenic spots such as Badain Jaran Desert Scenic Area, Qinghai Chaka No. 1 Salt Lake, and Jinchang Mars No. 1 Camp to realize a new pattern of channel co-construction, resource sharing and publicity linkage. Deepen the cooperation model with Beijing Dachao Research Institute, explore and develop "Ice and Fire College" research products with Jinchang Mars No. 1 Base, create a new model of promoting tourism through research, and explore new ideas for research and tourism. Relying on the advantages of scenic spots, we will receive health care teams from Beijing, Chengdu and other places, actively promote the integrated development of tourism and health preservation, leisure, meditation and other business formats, deeply explore landscape and garden nourishment, cultivate product systems such as ecology, culture, sports and health tourism, and strive to do a good job in the development of Wuwei cultural tourism resources and the linkage of tourism routes, so as to help the high-quality development of Wuwei's cultural tourism industry.
Source: Glacial River Scenic Area