In today's era when the aroma of wine is also afraid of the deep alley, do something and ask a spokesperson to promote the publicity, so that everyone can understand what good wine you have in this gourd.
However, who game spokesperson will release as many as 16 spokespeople in one go, this formation even domestic game TOP level King Glory and Genshin do not have such a platoon!
Looking at it again, it turned out to be the NetEase family "Prince Ye" ancient style martial arts open world "Against the Water and Cold" mobile game invited 16 spokespeople in one breath, oh, that's fine.
You must know that the story of 5 years of development against the cold and the cost of 800 million yuan has long spread throughout the entire game industry, and the game that has spent so much effort to produce is in line with NetEase's research and development for so many years.
What's more, these spokespersons are different from the top of the entertainment industry, either masters with stunts, or cultural bulls, as well as members of the national team... A whole super luxury lineup, this stroke pushed forward ten years, ten years back, probably few opponents.
Against the Water and Cold Mobile Game invited Wen Rui'an, one of the four masters of martial arts novels, as the general consultant of literature, he is the father of "Against the Water and Cold", and it is he who laid the entire world view of Against the Water and Cold. Cai Zhizhong (Master Yanyi) was also invited as the general consultant of Chinese Studies, and the game was integrated with a very philosophical Chinese Studies background.
Zhao Wenzhuo must be familiar to everyone, Huo Yuanjia, Huang Feihong, Nie Feng are his classic roles, as a kung fu superstar who has practiced martial arts for many years, Zhao Wenzhuo serves as the general consultant of the mobile game martial arts against the water and cold.
Against the water and cold mobile game also invited Zhong Hanliang, who played Gu Xichao in the TV series nineteen years ago, to sing the public beta song "Fate Meets" for the game, and the image of Gu Xichao in the game is set according to Zhong Hanliang's appearance back then
National team singer Sa Dingding, all-round music talent Hu Yanbin, and the new generation of strength singers Huang Xiaoyun sings the exclusive theme song of the genre of Medicine King Valley (Suwen and Nine Spirits), Broken Dreams and Blood River in the cold mobile game, a public test has four songs, against the water and cold mobile game What kind of big scene for nouveau riche!
Even invited Tang Shiyi, the principal of the National Opera and Dance Theater, Tong Ruirui, the dance choreographer of the Spring Festival Gala, and Guan Dazhou, the guide of Chinese style music, to integrate Chinese style elements into music and dance, allowing players to feel the charm of Chinese style for 5,000 years in the game.
It is worth mentioning that against the water and cold, a number of intangible cultural heritage level masters were also invited: Qiu Qingnian, master of Chinese painting paint, Zhang Jie, art director of the China Academy of Art, young calligrapher Huang Ke, Li Yanhuai, inheritor of Ruyao ceramics, Zhang Zhifeng, inheritor of intangible cultural heritage tea and hundred operas, and Huang Shanshan, inheritor of incense making in the intangible cultural heritage Sanyan Xiangtang.
These masters are all witnesses of the thousand-year inheritance of Chinese culture, and they also coincide with the theme of ancient style revival that mobile games have been promoting against the water and cold.
Although the first-tier mobile games like Honor of Kings on the market have invited several spokespeople in one breath, such as Yang Mi, Li Xian, Yi Yangqianxi, Song Qian and other top stars, they focus more on the halo of popular stars in the entertainment industry, relying on their fans and influence to pull more players into the pit.
The mobile game against the water and cold is the opposite, inviting the top stream in the entertainment industry, and the popularity is not as good as the first-echelon idol, but these masters of national style are precipitated over the years. For example, Wen Rui'an has been immersed in the world of martial arts for decades, Zhao Wenzhuo has outstanding martial arts, and six intangible cultural heritage masters each have unique skills, which can show the culture precipitated by China for thousands of years to young people in the way of games, and it is also a way of cultural inheritance, I believe that whether players who are interested in Chinese tradition or not, they can be moved by a certain cultural inheritance in the game.
With the strong cooperation of these masters, the open beta of the mobile game against the water and cold on June 30 is even more exciting!