Seven thousand years ago, there is a fashion wind on the bank
"Discover Hemudu" immersive cultural tourism fashion theme show was unveiled
As one of the series of activities of Hemudu Cultural Tourism Festival (Yuyao, China), yesterday afternoon, the "Discover Hemudu" immersive cultural tourism fashion theme show and Red Chuan 2023AW new product launch conference kicked off at the Hemudu site.
"Discover Hemudu" immersive cultural tourism fashion theme show
The event was hosted by the Publicity Department of the Municipal Party Committee, the Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Ningbo Hemudu Cultural Tourism Group, and organized by Ningbo Hongchuan Garment Co., Ltd. With the theme of "Dialogue with 7,000 Years of Ancient Civilization in the Context of Fashion-Exploring the Source of Civilization and Cultural Tourism Integration", the theme show was carried out in the source exploration and integration chapter, attracting more than 70 fashion clothing managers and fashion industry Internet celebrities from all over the country to participate.
"Discover Hemudu" immersive cultural tourism fashion theme show
At Hemu Ferry, a unique immersive fashion feast is slowly unfolding, telling the charm of a thousand years through fashion design, inspiring the beautiful collision between ancient civilization and contemporary fashion.
Born in Yuyao's original national fashion brand - Hongchuan "CHOICE YIN Yin's Choice", the new autumn and winter design inspiration released this time is inspired by Hemudu culture. In the Hemudu Ruins Restoration Experience Area, the models dressed in Hemudu cultural element costumes performed the scene theme of "Hui (rice element), Mei (hunting element), Jing (spinning wheel bone needle element), Ya (double bird sunrise element)", vividly showing the practical scene of Hongchuan clothing in promoting the continuous renewal of products through inheritance and promotion of traditional culture in recent years.
Hemudu culture is one of the golden business cards of Yuyao city, this year is the 50th anniversary of the discovery of Hemudu ruins, the city will take this as an opportunity to integrate fashion culture into the "civilization source" project, further excavate a number of fashion culture industry brands, help excellent traditional culture in innovation to rejuvenate, with a trend and fashion attitude into the public life.
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Source: Municipal Media Center
Reporter: Han Yuwen
Editor, First Review: Huang Mengmeng Tong Weinan (Trainee Editor)
Second instance: Liu Wenzhi
Third trial: Hu Ye, Yuan Cheng