The monthly card battle pass party can also be easily played; The appearance price is much lower than that of peers; The combat power value has nothing to do with krypton gold... During the second test of the mobile game "Against the Water and Cold", I won a lot of fans because of the green conscience I displayed.
But who would have thought that near the open beta, the game will "reduce the price" of paid items, reducing the price of common consumption points such as fashion, face pinching, and dyeing, and even some projects achieve 0 Krypton...
Originally, if it didn't sell the value, there was a look left as a big profit, but now when you do it, the game itself seems to be even less profitable?
However, everyone also knows that the current game is not for charity, how can it be impossible to earn nothing. What's more, the development team also has to eat, and it is impossible to operate the game for a long and stable period of time without revenue.
"Against the Water and Cold" mobile game is so engaged because its "golden father" is not the general public of players, but major brands. People have long been calculated and ready to earn advertising dollars by implanting ads in games.
This way of advertising profit has long been popular in Internet companies, just like the Weibo we often play, itself by providing free services to obtain a large number of users, and then with its own huge user base, from the "gold father" who wants to advertise to earn a large amount of investment costs, "Against the Water and Cold" mobile game is now taking this path.
Recently, the game successfully settled in the first gold master dad - Geely China Star. It is rumored that this national car brand, as soon as it is shot, is a 9-figure strong sponsorship, and has not yet been tested to show the "banknote ability", and this amount of money is estimated to be able to raise several servings of the game, this is the real maintenance of the big guy!
Considering that Geely Auto spent more than 8 billion yuan on marketing expenses last year, this time the "Against the Water and Cold" mobile game smashed nine-figure advertising, which should not be for nothing. As a melon-eating netizen, I suddenly feel that the mobile game "Against the Water and Cold" is indeed far-sighted, and I actually know in advance who has more wool and better wool...
It is precisely because of the strong support of this group of brand bigwigs that it is no wonder that the "Against the Water and Cold" mobile game dares to benefit players and reduce the game's dependence on players to recharge and pay. Anyway, now the game is not a player wool, successfully found another way to earn enough money for game development and operation. At the same time, because of the brand linkage, there will be related linkage gameplay and benefits at that time, bringing players a new experience.
After this wave, the brand side expanded its popularity and attracted new user groups; The game party earned the money of the gold owner and also earned word of mouth in the player's place; The player side saves game expenses and unlocks linkage content, which can be said to be a win-win situation for all three parties! Many jianghu players have also praised the atmosphere of the gold lord's father, like a harmonious river and lake of hello me hello everyone~
Find another gold owner to achieve reconciliation between the game and players, and the mobile game "Against the Water and Cold" is really good this time! As a player, it's natural to be happy to face this situation. That is to say, welcome all brand gold owners to settle in the rivers and lakes and be the "messenger of Krypton" for our players.