Some time ago, after Bing successfully defeated Baidu and became the number one search engine in China, it once felt a little joyful, and finally no longer had to be ravaged by Baidu's advertising.
However, it turns out that I am still "young to simple", full of joy I changed the browser's default search engine, and after using it for a few days, I will share my real feelings with you:
First of all, indeed from the perspective of search experience, the speed is smooth, and you can still basically find the content you need; Secondly, the search content and advertising display is relatively much less than Baidu, but it is still more than Google, after all, there are also domestic versions and international versions, the address of the domestic version is: http://cn.bing.com, and the address of the international version is: http://www.bing.com; The results of the two searches will be different. The international version of "New Bing" with smart chat and image generation cannot be used in China due to legal reasons.
Through testing, it is obvious that the international version and the domestic version are different from the interface content display to the search results, and the first article of the international version of the search results is generally a knowledge website, such as Zhihu; Similarly, the first four items of the domestic search results are all ads.
Well, without further ado, I will show you some screenshots to search, I believe you will understand. After searching for the keywords "Diablo 4" and "nosebleed", let's take a look at the search results.
Bing's main interface
In the domestic main interface, interspersed advertisements are also normal and acceptable.
Home featured content page
But after clicking on it, it is different, this article is a game, so the recommended ads in the web page are games, and each article has a lot of ads interspersed, and one accidentally clicks to the advertising image.
Search for a random "nosebleed"
The key point came, searched for a keyword "nosebleed", and finally found the shadow of Baidu, the first four are all ads! This picture and the next picture can be seen, the fifth article begins to produce official content, the following is the official search content, if you choose the second page of the search results, it is still the same, the first four are advertisements, and the fifth article begins to recommend content.
Search for "Diablo 4"
Search for this "Diablo 4" is obvious, the best recommendation is the official website, here because there is no agent in the country, so the highest priority is based on the region and language, recommended the Asian server of the Taiwanese website. You can see that obviously, it can accurately determine what is the best content that should be recommended to the user, but still put four other pieces of content first, which is not as obvious as the advertisement of medical keywords, so I went in one by one, and I could see that it was either a scam website or a fake website.
First search result
Second search result
Third search result
Fourth search result
In the end, without a strict legal system and the moral constraints of the enterprise itself, we should not expect a good environment.
Businesses want to make money, we want to serve, the two sides can be balanced, at least, Bing's search results are to show 4 ads, and start recommending valuable content.