On June 9, BYD officially announced that its professional personalized brand was officially named "Equation Leopard". This brand is BYD's internal code-name "F Brand". Based on the growing personalized needs of consumers, Equation Leopard Motors explores more possibilities above "electricity", and creates a "personalized life body" that awakens everyone's inner instincts through BYD's professional new energy "Leopard Power" technology.
According to the official description, the term "Equation Leopard" comes from the wonderful combination of "Equation" and "Leopard", which means "to solve the personalized transformation of the car and the user's life with the professional wisdom and spirit of exploring the digital world". This combination integrates the standards and rules contained in the "equation" and the wild and flexible nature embodied in the "leopard", stimulates a unique brand color, and also presents the inherent super characteristics of the Equation Leopard brand, condensing BYD's bold thinking and exploration of the future automobile form and car life.
At present, with the demand for automobiles gradually changing from "basic tools to meet daily travel" to "spiritual carriers carrying lifestyle and self-expression", BYD relies on the forward-looking layout as an industry leader and the strong strength of self-reliance and self-improvement of core technologies of the entire industry chain to empower Equation Leopard Motors to be more professional and exclusive "leopard power" technology in the field of personality, while interpreting personalized changes. In the future, Fangcheng Leopard Motors will launch a new energy technology platform with professional standards and focus on purity, create more extreme, unique and free new species products, and unlock more possibilities and differences for users' green travel.
Facing the new evolution of automobiles after electrification and intelligence, "personalization" will become a new track opened up and led by Equation Leopard. Through BYD's professional new energy "Leopard" technology, Formula Leopard will create a "personalized life body" that awakens everyone's inner instincts, join hands with consumers to embrace their true selves, create a free, pleasant, sincere and upward lifestyle, and always "one step ahead" trendy life form, jointly solve the future of personalized life of automobiles, and interpret personalized changes.
According to previous news, Fangcheng Leopard Automobile is positioned between Denza and Yangwang in the BYD Group system, which is the key layout for BYD to complete the full field of "from home to luxury, from public to personalized". Equation Leopard Automobile products will also cover hard-core SUVs with strong off-road capabilities and sports cars and other professional-grade new energy models, of which the first product is positioned as a hard-core SUV, focusing on off-road and other scenarios, with the internal code "SF", which will also be released within the year.