Hongkong Land & West Bund Financial City launch event was successfully held at West Bund Art Center in Xuhui, Shanghai. Hongkong Land officially released the "Dual Ring Strategy" for the first time, aiming to drive urban upgrading through the two commercial systems of "Central" and "Halo". Hongkong Land also unveiled its Financial City 3.0 model, Shanghai West Bund Financial City, with a total investment of more than RMB60 billion. Mr. Chen Yong, Director of Shanghai Xuhui District Commerce Committee, Ms. Yang Xiaojie, Director of Shanghai Xuhui District Financial Office, Ms. Wei Lan, Director of Shanghai Xuhui District Investment Promotion Office, Mr. Pak Man Fai, Director of Jardine Management Co., Ltd., Mr. Ling Changfeng, Executive Director of Hongkong Land China Property Development and Investment, Mr. Jiang Jiruo, Executive Director of Hongkong Land Commercial Properties, and Mr. Chuang Siqin, Executive Director of Hongkong Land, attended the press conference to discuss the new chapter of symbiosis and co-prosperity of the city.
From left: Ms. Yang Xiaojie, Director of Shanghai Xuhui District Financial Office, Ms. Wei Lan, Director of Shanghai Xuhui District Investment Promotion Office, Mr. Chen Yong, Director of Shanghai Xuhui District Commerce Committee, Mr. Ling Changfeng, Executive Director of Hongkong Land China Property Development and Investment, Mr. Pak Man Fai, Director of Jardine Management Limited, Mr. Jiang Jiruo, Executive Director of Hongkong Land Commercial Properties, Mr. Chuang Siqin, Executive Director of Hongkong Land, Ms. Ren Xia Yi, Director of Hongkong Land China Finance Center, and Mr. Chen Ge, Director of Hongkong Land China Engineering Department
Ling Changfeng, Executive Director of Property Development and Investment of Hongkong Land China, said: "Since its establishment 134 years ago, Hongkong Land has always been at the same frequency as the city and resonate with the times. Whether in a fast or slow cycle, Hongkong Land adheres to the spirit of long-termism, insists on actively participating in and promoting the construction of Chinese cities, continuously leverages greater development momentum with creativity in the region, and leads the city business card to promote regional prosperity and development with the dual-ring strategy. “
Ling Changfeng, Executive Director of Property Development and Investment of Hongkong Land China
"Hongkong Land's three Central product lines will be based on China's diverse urban landscape and business patterns, and will drive the upgrading of core cities in multiple dimensions with the three Central product lines of 'Flagship Central', 'Landmark Central' and 'Boutique Central', and will start from the West Bund Financial City, one of the 'flagship Central', to create a new cover of Shanghai city, and develop and prosper together with Shanghai." We will also export this model to more cities and regions, so as to catalyze and unleash cross-industry innovation efficiency and continuous creativity in the long term. ”
Jiruo Jiang, Executive Director of Hongkong Land Commercial Properties
The "double ring" effect, local symbiosis, multi-dimensional drive urban upgrading
At the press conference, Hongkong Land officially released the "Double Ring Strategy" for the first time, as well as the layout of three Central series layouts. The "double ring effect" composed of the two commercial product systems of "Central" and "Halo" coexists with the city, reshaping the core lifestyle of the city with a new business experience, and bringing long-term commercial value to the settled enterprises and brands. Among them, the "Central" series aims to create a city-level core high-end retail space, and inject the essence of humanities and art to create an elegant lifestyle. The "Halo" series of regional-level landmark urban natural complexes advocate taking mature areas with convenient transportation as the base point to give natural inspiration to the urban cultural life circle. At present, Hongkong Land has successively established a total of 17 rings in ten cities in Hong Kong, Macau, Chongqing, Beijing, Shanghai, Nanjing, Chengdu, Hangzhou, Suzhou and Wuhan.
In the recovery of the world economy, China is playing an important role, and as the main driver of growth, enterprises represented by Hongkong Land are actively exerting their subjective initiative to find a path of sustainable and high-quality development by driving urban upgrading, activating new business models. Shanghai is the largest economic center city in China, and its leading role in China's economy lies not only in "tonnage", but also in "station". As an important subsidiary of Hongkong Land in Shanghai, Shanghai West Bund Financial City not only creates a "new model of urban evolution" based on human coordinates, but also catalyzes the innovative development of multiple industries and injects endless creative power into Shanghai's economy.
Ling Changfeng, Executive Director of Property Development and Investment of Hongkong Land China, said: "We believe that Hongkong Land can truly contribute to Shanghai's international vision by combining its global development experience with Shanghai's development prospects. “
Rooted in the West Bank, regional symbiosis, and a blueprint for high-quality development
The unveiling of Shanghai West Bund Financial City is not only the practice of Hongkong Land's high-quality development, but also a firm optimism about Shanghai's economic future. It not only pays attention to quality, efficiency and sustainability, but also takes innovation-driven and green development as the direction. The "Shuanghuan Strategy" released this time is committed to reshaping the core lifestyle of the city with a new business experience, bringing long-term commercial value to the settled enterprises and brands, promoting the optimization and upgrading of the economic structure, improving the quality and efficiency of economic development, and realizing symbiosis and co-prosperity with Shanghai's development with the long-term spirit of crossing the cycle.
With the vision of "Becoming a Global City of Excellence by 2035", Shanghai is methodically building a desirable modern international metropolis. Shanghai has clearly taken 2025 as a key node, promoted the significant improvement of the energy level of the international financial center, realized the urban renewal and functional reshaping of the key areas of "one river and one river", and laid a solid foundation for building an international financial center with important global influence by 2035. In line with Shanghai's development process, Hongkong Land has taken the West Bund Financial City as a model to help promote the construction of a new city with people at the core, and promote Shanghai's energy level to be significantly improved by 2025.
A bird's eye view of the future West Bund Financial City
With the goal of becoming one of the most representative 3.0 urban evolution models in China and even the world in the next decade, West Bund Financial City brings together more than 10 of the world's top architectural design companies to form a consultant team, based on the five core positioning of "International Financial City", "Fashion Ecosystem", "Waterfront Destination", "Shanghai Cultural Source" and "Public Art Bay", with a total development volume of about 1.8 million square meters, an investment of more than 60 billion RMB, sitting on about 1.4 kilometers of golden waterfront ecological line and about 290 meters of West Bund Riverside skyline. With a construction area of more than 650,000 square meters, the riverside super grade A business cluster creates a high-end and dynamic financial ecology; 5 riverside headquarters are independent buildings, forming a new base for high-end offices of financial enterprises; A comprehensive retail ecosystem with a construction area of more than 240,000 square meters, reshaping the combination of diversified retail spaces and formats; High-end waterfront residential apartments with a construction area of more than 160,000 square meters, two luxury hotels with a construction area of more than 50,000 square meters, and cultural and art venues with a construction area of more than 50,000 square meters connect the people-oriented ecological city center. All buildings in the city are LEED Platinum certified and achieve Platinum scores in the WELL pre-certification. From the end of 2023, the West Bank Financial City regions will gradually be unveiled to the public.
The buildings are LEED Platinum certified and achieve Platinum scores in the WELL pre-certification
Traceability and creation, people-oriented common prosperity, write a new model of urban evolution
West Bund Financial City deeply explores the core and pioneering spirit of Shanghai culture of Mr. Xu Guangqi, "China's first person to open his eyes to the world" in Xuhui District, stimulates the vitality of the urban area with the local cultural bloodline, adheres to the principle of people-oriented design and planning, and serves people's modern lifestyle, inspiration and long-term development. The fully pedestrian landscape commercial avenue "Guangqi Avenue" connects shopping malls, waterfront flagship store clusters, art and design blocks, the century-old Nanpu Railway Station and courtyard, as well as cultural landmarks carrying the spirit of Guangqihai School such as the City Planetarium and the Seed Museum, and intersects into a landmark commercial ecology of diversified businesses and lifestyles of "exhibition and entertainment shopping" with diverse life elements such as dining, shopping, entertainment, cultural performances and commercial debuts, activating the 24-hour central vitality area.
The completion of the West Bund Financial City also marks the birth of a new waterfront destination and a new urban landmark that integrates business, culture and nature. The West Bund Financial City is surrounded by ecological green spaces and vast public open spaces along the riverbank, and has a unique space and architectural experience that combines local culture and avant-garde creativity, inspiring ideal lifestyles and enhancing regional vitality through culture. The cable car cross-river system under construction will further empower the transportation system around the West Bund Financial City in the future, and become a new landmark connecting the two banks of the Pujiang River, continuously adding color to Shanghai's Xuhui Riverfront, a place where tourism resources gather, drawing a new cover of future urban tourism, further helping Shanghai's cultural tourism industry to upgrade and accelerate the construction of a world-famous tourism city.
At the press conference, West Bund Financial City officially unveiled the pioneering large-scale landmark public art building - West Bund Whirlpool Heart, created by Thomas Heatherwick, a world architectural design master. With cutting-edge design style and green ecological design concept, 360-degree open visual design and spiral architectural structure without main route, West Bund Vortex encourages visitors to freely explore and interact and wander freely, so that "people" can truly become part of public art, and let architecture and humanities breathe together. The name "Orbit" is a metaphor for gaining energy in a moving motion, such as a planet shining in perpetual motion, inspiring a steady stream of creativity. West Bund Vortex will have a permanent fashion art exhibition and will be the first to be unveiled to the public at the end of 2023.
The West Bank Vortex, which will be unveiled at the end of the year
With long-term thinking through the cycle and inspiring endogenous motivation with the spirit of creating in the source, Hongkong Land will adhere to people-oriented, symbiosis and co-prosperity with the city, and create a model of sustainable and high-quality development of the 3.0 financial city.
About Hongkong Land
Hongkong Land is a large-scale listed property investment, management and development group. Hongkong Land was founded in 1889 with excellence, integrity and partnership as the foundation of its business.
The Group holds and manages over 850,000 square metres of high-quality office and high-end retail assets concentrated in Hong Kong, Singapore, Beijing and Jakarta in major Asian cities. The Group's properties have obtained industry-leading green building certifications, attracting internationally renowned enterprises and luxury brands.
The Group holds approximately 450,000 sqm of prime properties in Central, Hong Kong. In addition, the Group owns 165,000 sqm of high-end office properties in Singapore, mainly through joint ventures, and owns four retail centres in Chinese mainland, including an upscale retail centre in Wangfujing, Beijing, and a half interest in a leading portfolio of office properties in the central area of Jakarta. Hongkong Land is also developing quality residential, commercial and mixed-use projects in various cities in China and Southeast Asia, including a 43% interest in an integrated commercial project of over 1.1 million square metres in Shanghai's Xuhui Riverside. MCL Properties, a subsidiary of the Group in Singapore, is a well-known local residential developer.
Hongkong Land Holdings Limited is incorporated in Bermuda and has primary listing status on the standard board of the London Stock Exchange and secondary listing in Bermuda and Singapore. The Group's assets and investments are managed in Hong Kong by Hongkong Land Group of Companies. Hongkong Land is a member of the Jardine Matheson Group.
About the West Bund Financial City
West Bund Financial Hub is a large-scale complex integrating five major industries including finance, commerce, tourism, culture and art, and is also the third international financial center project built by Hongkong Land after the two global financial centers of Hong Kong Central and Singapore's Marina Bay Centre.
The project is located in the core area of Xuhui Riverside, sitting on about 1.4 kilometers of golden waterfront ecological line, about 290 meters of west bank riverside skyline, with a total development volume of about 1.8 million square meters, a total investment of more than 60 billion yuan, a layout construction area of more than 650,000 square meters of super riverside super grade A business cluster, a construction area of more than 240,000 square meters of super large comprehensive retail ecology, two luxury hotels, cultural performances and commercial debut shows, waterfront apartment residences and green spaces in the city. Through forward-looking urban three-dimensional transportation planning, the West Bund Financial City realizes seamless connectivity between the ground and underground, creates a future global intelligent life experience, and creates a benchmark for "people-oriented" future urban centers and urban waterfront life. West Bund Uzumaki, a pioneering large-scale landmark public art building created by world architect Thomas Heatherwick, will have a permanent fashion art exhibition and will be the first to be unveiled to the public at the end of 2023.
Based on the five core positioning of "International Financial City, Fashion Ecosystem, Waterfront Destination, Shanghai Cultural Source, and Public Art Bay", we will build a diversified and symbiotic complex business system, aiming to become one of the most representative urban evolution models in China and even the world in the next decade, leading a sustainable lifestyle in the future.