On June 8, BYD Song PLUS Champion Edition opened pre-sale, DM-i Champion Edition pre-sale price 16.98-199,800 yuan, EV Champion Edition pre-sale price 17.98-219,800 yuan, and simultaneously updated the corresponding configuration information on the official website, will launch 110KM flagship PLUS, 150KM flagship PLUS, 150KM flagship PLUS 5G 4 versions.
This pre-sale price far exceeds my expectations for the Song PLUS Champion Edition, although the 55km version has been cancelled and the 150km version has been added, but the pre-sale price of the 110km version is thousands higher than the old one, is this still the rhythm of the champion version? So, I guess this price is most likely just a smoke bomb.
For the pre-sale price of the Song PLUS Champion Edition, the only guess I can think of is that BYD wants the Song Pro DM-i Champion Edition and the Song PLUS DM-i Champion Edition to make a connection, and separate their respective markets.
The ideal is very plump, the reality is actually very skinny, if this price is really set, I think the Song PLUS DM-i champion can be carried away directly!
From the current configuration list given by the official website, the configuration of the 110km version is basically the same as that of the models on sale, the central control screen is a 12.8-inch adaptive rotating screen, there is no L2 level automatic driving assistance system, and there is no obvious addition.
The Song PLUS DM-i Champion Edition entry-level model is lower than the 149,800 Song Pro DM-i Champion Edition 110km Entry Version, and the price is 20,000 cheaper, why does the Song PLUS DM-i Champion impress consumers? Is it longer with a single wheelbase?
Apparently this is impossible.
This is internal worry, and external trouble!
Previously, the reason why Song PLUS DM-i can run rampant in the past market is that there is no opponent in this price range, coupled with the purchase tax subsidy policy, the landing price is comparable to the price of the joint venture SUV, for consumers, counting the subsequent car costs, considering the gap in configuration, there is no problem with choosing Song PLUS DM-i.
However, now the market has changed, there are two direct opponents of the Thunder Dragon MAX, Galaxy L7, and the price is also bitten to death, and the intensity can be imagined.
Take the price of 169,800, the Thunder Dragon MAX can choose the four-wheel drive pilot version, the Galaxy L7 can choose the top-equipped Starship version when the car purchase discount is calculated, and the Song PLUS only has an entry-level version, the gap in configuration is self-evident, and more importantly, the Haval Thunder MAX has the advantages of four-wheel drive system and excellent workmanship quality of Galaxy L7.
The 110km version has no advantage over the Thunder Dragon MAX and Galaxy L7, and to the 150km version, consumers are willing to pay such a high price to choose is not known, secondly, the 150km version of the most direct opponent Deep Blue S7 will not make him feel good, the cost advantage under the range extension technology, the size and space advantage of the Deep Blue S7, the advantage in comprehensive configuration, how should the Bias Song PLUS DM-i champion version respond? Although the Deep Blue S7 has not yet been officially launched and the configuration has not been announced, it can be guessed from the SL03 that it will still adopt a high-configuration play.
From this point of view, what does the Song PLUS DM-i Champion Edition rely on to maintain its supremacy?
As long as BYD dares to set this price, and the configuration list remains unchanged, the Song PLUS DM-i will be directly cool, but the Song Pro DM-i Champion Edition will have more market prospects.
For this pre-sale price, I think BYD is used as a reference, the real price after the listing will be set at 155,800 prices, so that it can give consumers a feeling of a big price reduction, and can continue to control this market well.