The peak season of air conditioning is coming, and all kinds of famous and unknown air conditioners are beginning to compete for the market. Recently, a consumer in Wuhan bought air conditioners online, originally thinking that he bought "Gree" air conditioners, but received "Mu Geli" air conditioners, which was shocking. According to the "home appliance people", such low-priced products of famous brands are still popular on e-commerce platforms such as Pinduoduo and Taobao, causing many consumers who do not know the inside information to be deceived.
According to reports, a consumer in Wuhan complained that he purchased a "Gree" air conditioner online, and after receiving the goods, he found that the brand on the product packaging was "Mu Geli", and the copper tube equipped with the air conditioner was actually an aluminum tube with a layer of copper plating on the surface. The video shows that the product is supervised by Mugeli Lingda Electric Appliance (Foshan) Co., Ltd.
Tianyancha App shows that the trademark "Mu Geli" has been applied for registration by a number of companies and natural persons, and the international classification includes lamps, air conditioners, scientific instruments, metal materials, etc., and the current trademark status is invalid. The company involved was registered on April 28 this year, and has only been established for more than one month, and its legal representative is Zheng Yubin, with a registered capital of only 100,000 yuan.
It is worth mentioning that Tianyan inspection shows that many well-known home appliance brands have been applied for "cottage version" trademarks, including "whitening spoon", "Sanzhuer", "Changzhugong", "Hai Renyan", "Mugongxia", etc., most of which have been rejected and are in an invalid state.
"Home appliance people" inquired on the Pinduoduo platform and found that there were many air conditioners with such famous brands and pasted brands. "Song" generation of famous brand air conditioners has long been an open secret in the industry. Now there are more air conditioners of the Mitsubishi brand.
Enter "Mitsubishi" on Pinduoduo and you will find a variety of "Mitsubishi" air conditioners, including Mitsubishi Home Appliances (Tianjin), Shenzhen Mitsubishi, as well as Sanling, Mitsubishi, Sanbei and so on. In addition, there are fake foreign brands such as Nippon Toyo and Nippon Shanshui. The last category is some past brands or unrelated brand brands: Xiaxin air conditioning, Jinzheng air conditioning, Xianke air conditioning, duck air conditioning, Shenbao air conditioning and so on. The most prominent advantage of these products is that the price is ultra-low, 1 horsepower machine is below 1,000 yuan, and the store exaggerates the product description: excellent performance, service commitment in place.
The deceptive illusion of these propaganda, coupled with some consumers' weak brand recognition and greedy psychology, the rise of e-commerce platforms such as Pinduoduo has provided convenient conditions for the proliferation of such products, but because the lack of strict supervision of these platforms is equivalent to aiding and abusive, the product market of these brands has increased unabated. According to the data of multiple e-commerce platforms, some brand products sell 100,000+, thousands of products abound, and the cumulative annual sales of multiple brands cannot be underestimated.
Most of these low-priced brand or OEM products have the quality problem of cutting corners, on the one hand, there are serious safety hazards, and the cooling effect of unqualified products in the hot summer is not only not good, but also prone to fire; On the other hand, such products have the problem of false labeling of key indicators such as energy efficiency ratio, and they consume serious power when used, which is contrary to the green development advocated by the state.
Buy Gree air conditioner actually received Mu Geli air conditioner, why can the famous brand products be put on the desk? Although our regulatory authorities have rectified it many times, why have they been repeatedly banned, and the more they are banned, the more they are banned? Should e-commerce platforms such as Pinduoduo pay for victims who buy these counterfeit products from their own platforms? There is still a long way to go to combat counterfeit and shoddy air conditioners, and many efforts are still needed.