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In order to adapt to the new trend of business development, cultural leadership and consumption upgrading, many Chinese time-honored brands have "crossed the circle" in the process of integrity and innovation, achieved a gorgeous turnaround, and constantly brought "amazing" new experiences to Chinese and foreign consumers. In recent years, Wu Yutai, a time-honored Chinese brand, has successively developed novel products such as tea-flavored ice cream and tea-flavored biscuits, striving to create a development model of "time-honored brands + national tides", using the Internet to carry out precision marketing, expanding the influence of time-honored brands in young consumer groups, and reshaping brand vitality.
Angelina, a Kazakh international student, came to Wu Yutai to understand tea culture, learn tea art, experience tea snacks, and feel the new tea drink that combines the characteristics of the times with local traditional culture and the vitality of China's time-honored brands.
Executive Producer: Wang Lei Wang Minghao
Curator: Hu Xiaoguang Tu Ming
Producers: Wang Lu, Li Dexin, Wang Junlu
Coordinator: Zheng Qingbin
Reporters: Li Dexin, Wang Junlu, Ma Xiaodong, Guo Peiran, Ji Ning
Interns: Li Yilin, Liu Yuqi, Gao Jiahui, Gao Zhenkui, Gao Ran, Li Runxiang
Packing: Zhang Zuhao (Intern)
Editor: Tao Lin
Assistance: Beijing Second Foreign Chinese College
Xinhua News Agency Beijing Bureau
Co-produced by China's Xinhua News Television Network (CNC).
Produced by Xinhua News Agency's International Communication Integration Platform