"White is both colorless and the condensation of all colors."
—Hermann Melville, Moby Dick (1851)
In the series of sharing with Pandasew to see the aesthetics of packaging,
Our preference for white over other colors has been considered.
White, symbolizing the beginning, the new beginning;
Considered a perfect sign of morality and purity, wealth and civilization.
At the clothing level, since white is lighter than other colors, it is able to show dirt.
At the same time, it also extends the love of rich people for white.
For most of history, only the elite would wear white because they were able to hire employees to keep their clothes clean. Even today, when people of all classes can wear white, white clothes can show a certain personal charm.
Now, let's return to the small but beautiful packaging from the little white story:
The general consensus reached by white: minimalist, neutral, spotless.
With fine white (positive white) as the base color,
Can be reconciled:
Silver white (silver jewelry), sweet white (milk white), snow white, ivory white, fish belly white, moon white, lead white, clear white (is one of the colors of white porcelain, Bai Juyi once described lychee pulp), green white (actually a glaze color)...
In addition: different whites, under different materials, through different fingertip touches, will give users different brand temperatures.
Microfibers
Round microfibers
Carton + white canvas
Fine white cardboard
Microfibers
Clamshell microfiber
Microfiber ingots bag model
Custom packaging cartons
The packaging carton is lined with white
The inner tray is white
If you are interested in knowing more details of the above products, or the discussion of brand packaging, color resonance, ideas, welcome to leave us a message!