On May 30, Denza Automobile held its first brand day after the new Denza renewal. At the brand day, Denza released a series of product results created with users, and announced the next channel layout of Denza and the launch rhythm of Denza N7.
In response to the launch rhythm of the Denza N7 that the majority of consumers are concerned about, Zhao Changjiang, chief co-creation officer of Denza Automobile, said that the exhibition car and test drive of the Denza N7 will arrive in stores in mid-June, and the release of the Denza N7 will be launched in late June and officially delivered in July.
Since the renovation, Denza D9 has won the favor and choice of 80,000+ users and friends, sales have exceeded 10,000 for many consecutive months, and on major mainstream platforms, Denza D9 sales have dominated the TOP1 list, truly achieving the same volume and price, helping Denza to rank at the forefront of the luxury brand sales list (Chinese market), its average unit price of 420,000 customers is the highest unit price of all Chinese brands in the Chinese luxury market, and continues to establish a new benchmark for luxury MPV market value with a steady attitude.
It is worth noting that at the launch of Denza First Brand Day, Zhao Changjiang said the two most about users, and a series of rights and technologies released are basically around users.
Whether it is following user suggestions and launching users to create blockbuster results - Denza N7 space-time light wing front face, or new user rights including 20,000 exclusive replacement subsidies, or in order to continuously optimize the user replenishment experience, the newly released "Potential Energy Worry-free" one-click energy replenishment service, from products to services to rights and technologies, users have become the keywords that string together the entire brand day.
Based on users' suggestions for the Denza D9, Zhao Changjiang announced that the previously very popular Denza D9 electric suction door, two-row integrated small table, etc., will be supplied as a boutique in the third quarter of this year, and all models of users can choose to install. Based on the user's demand for the appearance of the Denza N7, Denza launched a blockbuster achievement created with users at this brand day - the space-time light wing on the front face.
According to Zhao Changjiang, after 4 rounds of market research and more than 500 user voices, the Denza N7 has also actively responded to the needs of users, increasing the line charging position, expanding the tail box space, and deepening the color of the rear lampshade.
In terms of service dimension, in order to further improve service efficiency and service experience, Denza not only plans to accelerate the expansion of channels, planning to cover 150+ cities by the end of this year, but also launched a "potential energy worry-free" one-click energy replenishment service including smart pile finding, valet energy replenishment, mobile energy replenishment, mutual aid replenishment, rescue replenishment and other energy replenishment services, which has been launched in Shenzhen, Shanghai and Guangzhou, and will be gradually expanded to the whole country. In terms of equity, Denza has launched richer rights and interests for new and old car owners on the basis of existing rights. This includes an exclusive replacement subsidy of 20,000 yuan. For the blind booking rights of the Denza N7, Denza has added 6 years or 7 free basic maintenance, as well as a lifetime warranty on air suspension.