What kind of car is the ideal form in people's minds? This question is probably not easy to answer. At a time when life concepts, consumption ecology and travel modes are undergoing changes, car companies are also constantly exploring new automobile forms and new travel concepts. The STERRA ES, unveiled at the Shanghai Auto Show in April, is one such model, which has created a warm product form like home through the concept of "ultra-comfort", and explored a new development direction for the new form of the car.
Intimate relationships are redefined, and the concept of "ultra-comfort" is recognized
Whether it is work or study, the endless involution and internal friction make people instinctively want to find a comfortable place in the mental and real world. In this year's 520, Star Era STERRA used the "Super Comfort, New Love" out of the circle planning, with two micro-movies, seriously told the love story of ordinary people, and used pyrotechnics to make Star Era STERRA and users have a deep emotional resonance of "super comfort". The Star Era STERRA team created the topic of "what is ultra-comfortable intimacy", which instantly triggered heated discussions on the whole network, rushed to Weibo hot search and rose in real time, and triggered trending topics on platforms such as Xiaohongshu, which won the wide participation of netizens, so that Star Era STERRA's "super comfortable" concept has been recognized by more and wider people.
The details are in place, and the concept of "ultra-comfort" is deeply rooted in the star era STERRA ES
What Star Era STERRA ES wants to create is a space that brings comfort and pleasure to people, both physically and mentally. In terms of interior design, the 15.6-inch large narrow frame center control screen of the Star Era STERRA ES is suspended on the center console, and the simple center console simplifies a large number of physical buttons, with a minimalist and flexible sense of comfort, giving the car a visual beauty like a "second living room".
It is equipped with ambient lights using crystal transparent interactive panels, 256 color light groups are arranged in a staggered manner, forming an enveloping visual effect with the transverse instrument cluster, and in terms of seats, Star Era STERRA ES's ergonomic seat interior filled with comfort foam can provide 270° wrap-around overall support, any sitting position can feel the strong support of the seat and soft wrapping feeling, the size of the cushion and backrest has reached a leapfrog level. In addition, its seats support comforting technology such as heating, ventilation, massage and welcome, so you can feel the ultimate comfort on board.
The Star Era STERRA ES is also a commitment to improving comfort in other details. Its standard air suspension and CDC continuously variable damping suspension system make the vehicle's dynamic performance more stable and comfortable; Hidden door handles, double-laminated silent glass, the widest body in its class and the smallest aspect ratio body design further reduce the wind noise of the vehicle and make "ultra-comfortable" a reality.
In addition to "super comfort", Star Era STERRA ES has many ideas out of the circle in creating a new form of the car - with the advantages of the first in the class in rear knee space, the first in the class in the five-seat backrest angle in the rear, and the leading position in the rear lateral shoulder space, the "room rate" in the car is quite perfect. In terms of storage, it has designed 31 storage systems, as well as humanized storage spaces such as electric glove boxes and warm and cold armrest boxes. In addition, its trunk can easily hold three suitcases of 28/24/20 inches, whether it is weekend shopping and sweeping goods or long-distance self-driving during holidays, its space carrying capacity is enough to meet various car use scenarios.
Written at the end:
The pursuit of a more comfortable and textured life is the yearning of each of us, and what Star Era STERRA ES is doing is to make people's travel life have a "super comfortable" experience, such a two-way rush, will undoubtedly achieve a legend in the history of automotive industry development, and Star Era STERRA ES itself, will also be a pioneer and explorer, to make outstanding contributions to the development of new energy vehicles.