On June 3rd, Gujia Home 520 Super Pad Powder Festival and Overall Sleep Package New Product Launch Conference landed in Liaocheng, Shandong, with the theme of "Deep Sleep Fast Charge, 100% Love", invited media users to witness the new release of the overall sleep culture concept, and brought a new overall sleep package product Zhen Ai series. Women's football champion player Li Jiayue parachuted into the scene to experience the check-in love package and the Gujia Asian Games wind mattress, helping Shandong light up the dream of a hundred city champions. At the same time, the parent-child bed sports meeting was interesting, setting off a boom in the atmosphere of the scene.
The overall sleep culture concept of Gujia is newly released to build a full-scene sleep experience
At the press conference, the overall sleep culture concept release officer gave us an in-depth interpretation of the cultural concept. Starting from ergonomics, the overall sleep is based on a trinity solution to create a full-scene sleep experience for users before bed, during and after going to bed, and building an overall sleep culture value system with mission + pursuit + values. With the mission of extending the length of deep sleep and improving the quality of sleep, Gujia continues to innovate and make breakthroughs, adheres to the pursuit of the overall sleep leader in the industry, brings users the core values of product, experience and service, and makes unremitting efforts to provide users with a better full-scene deep sleep experience.
Gujia's overall sleep new product package is the first Asian Games wind cushion continues to attract attention
At this conference, Gujia brought two blockbuster products to on-site users. The Total Sleep Love Package is an all-in-one package designed for newlyweds, which is based on the overall sleep standard and ergonomically designed to make the couple comfortable to sit and lie in the bedroom space. The overall design style of this package is soft cream white, the overall delicate and gentle, which is loved by the intended users on site.
As a co-branded mattress for the Asian Games, the wind cushion focuses on the core selling point of comfort and breathability, and uses WinFresh technology to form an efficient and coordinated three-dimensional breathable structure in the mattress, bringing users a full range of comfortable and breathable deep sleep experience. At the press conference, the Zhenai package and the Asian Games wind cushion check-in place were exhibited, attracting many users to stop and take photos and experience check-in.
Women's football champion Li Jiayue helped the parent-child bed games on the spot
The press conference also invited women's football champion player Li Jiayue to the press conference to cordially interact with the on-site users, carry out football fun experience activities, and set off an atmosphere boom. At the same time, the parent-child bed sports meeting was also enthusiastically carried out on the spot, inviting parent-child families to participate in various interesting links, and issuing Asian Games certificates to the winning families.
In 2020, Gujia Home Furnishing proposed the concept of deep sleep for the first time in the industry, taking protecting the deep sleep of the people as its own responsibility and helping Chinese people improve sleep efficiency; In 2021, Gujia Home took the lead in proposing the overall sleep solution of "good bed, good cushion with good pillow, Gujia Deep Sleep has a set", and was certified as a "holistic sleep leader" by global consulting agency Frost & Sullivan, which is also the first mention of "holistic sleep" in the industry. This marks that Gujia Home Furnishing is the first in the industry to carry the banner of overall sleep solutions and lead the future development of China's overall sleep service market. By the end of 2022, Gujia Home has allowed more than 11 million families to enjoy deep sleep. As the exclusive supplier of the official mattress of the Hangzhou Asian Games, Gujia will always pay attention to the quality of national sleep, continue to innovate and make breakthroughs, continue to explore deep sleep technology, lead the new trend of the sleep industry, from the Asian Games deep sleep security officer to the national deep sleep security officer, shoulder the great responsibility and mission of protecting the national deep sleep.