Previously, "EMF" published a lot of manuscripts on hybrid technology, such as "The Strongest Horizontal Review of Mainstream Range Extender Technology: There is no best, only the most suitable" and so on.
Among these hybrid technologies, Nissan e-POWER left a deep impression on us. In fact, in the "Electric Force" fan base, everyone also has quite high fans of Nissan e-POWER technology.
Nissan's hybrid technology heritage can be seen.
On June 3, Dongfeng Nissan's first plug-in hybrid, the Venucia Big V DD-i Super Hybrid, officially opened pre-sales, and the new car is divided into two versions, the 60km iD version and the 110km iE version, with pre-sale guidance prices of 130,000 yuan and 142,000 yuan respectively.
As a joint venture compact plug-in hybrid SUV, this pre-sale price is quite penetrating, not only refreshing the new low price of the joint venture plug-in hybrid, but also directly plugging into the price position of the self-owned brand plug-in hybrid.
From the perspective of price formulation and announcement, it shows that Dongfeng Nissan Venucia vowed to gnaw down the hybrid market.
In the view of "Electric Force", Dongfeng Nissan Venucia, which is at the edge of the era of fuel vehicles, must also make up its mind to enter the center of the stage in the new energy era, and must also make up its mind to ALL IN in the new energy vehicle market.
In March this year, Zhang Jihui, deputy general manager of Dongfeng Nissan Automobile Sales Co., Ltd. and deputy director of Dongfeng Nissan Venucia Business Unit, said, "Only by working to a higher goal can we enter the mainstream market position, we can have a sense of existence in the market, and we have more say power." ”
Based on this strategic trend, the market performance of the first plug-in hybrid model, the Venucia V DD-I super hybrid, is crucial.
In the view of "EMF", compared with the self-contained brand hybrid at the same price, Venucia has at least six advantages:
First, the brand, at present, Venucia has returned to the Nissan system, it can be said that in addition to the name, the blood of the joint venture flows inside and out.
Second, the price, when the price of the joint venture car begins to align with the price of the autonomous car, the balance of consumer choice is inclined to whom, this question is not difficult to answer.
Third, technology, using the superhybrid technology developed by Dongfeng Nissan, highlights include 1.5T top ten engines, high-power global safety batteries (Nissan's battery pack technology is still quite good).
Fourth, energy consumption, 4.3L 100km feed fuel consumption, 12.2kWh 100km power consumption, are quite good levels.
Fifth, endurance, the maximum pure electric range of 110 kilometers (18.4kWh power), 1132km (NEDC) comprehensive cruising range, to achieve short-distance electricity consumption, long-distance fuel consumption.
Sixth, quality assurance, Wu Yue, chief product expert of Venucia Business Headquarters, said, "We have a complete set of systems to guarantee in terms of car manufacturing, including quality control, service and products... In the past four years, Dongfeng Nissan Venucia's products have always been the first quality. ”
In terms of intelligence, which consumers are increasingly valued, Venucia's big V DD-i super hybrid has not fallen behind.
In terms of intelligent cockpit, the Venucia V DD-i Super Hybrid is equipped with the Venucia V-Link intelligent connection system, and the Super Hybrid Big V has a large number of on-board online services, such as intelligent online entertainment, intelligent travel assistant, smart travel itinerary manager, etc. Equipped with personalized intelligent voice interaction function, the model has accurate voice recognition and autonomous evolution capabilities, providing a natural and smooth dialogue experience.
In terms of intelligent driving, Venucia's big V DD-i super hybrid has a V-pilot intelligent driving assistance system, including intelligent navigation, lane centering and other functions. There are also intelligent features such as 540° surround view, remote parking and FAP Automatic Park Assist.
In general, as a joint venture plug-in hybrid SUV for young people, Dongfeng Nissan Venucia Big V DD-i Super Hybrid has no major shortcomings on paper, and the core product strength is not bad.
Dongfeng Nissan said, "The arrival of the super hybrid big V will also refresh the ceiling of plug-in hybrid SUV models and set a new benchmark for the 150,000-class plug-in hybrid SUV market." "What do you think?
In the view of "Electric Force", in the current new energy vehicle market, making good products does not necessarily sell well, and more importantly, new energy marketing must keep up, which is also the most important place for traditional car companies such as Dongfeng Nissan Venucia to strengthen.
We will also continue to pay attention to the promotion of Dongfeng Nissan Venucia new energy marketing.