Original title: Create scripted entertainment works and store benchmarks
Excellent works and high-quality enterprises are the key factors and sources of vitality to promote the high-quality development of the scripted entertainment industry. In recent years, in the active exploration of industry practitioners, a large number of excellent scripted entertainment works and influential excellent scripted entertainment stores have sprung up, providing reference samples and benchmarks for the development of the industry. The "2023 China Scripted Entertainment Industry Annual Conference" commended 141 institutions and works, including outstanding research institutions, communication institutions, industry management institutions and excellent works in the scripted entertainment industry.
Demonstrate value
Traditional culture has become a thick soil for the creation of excellent works
At the annual meeting, 35 works with excellent performance, such as "The Mystery of the Rune of Mawangdui", "The Treasure of the Mountain and Sea Society: The Goose Walker" and "Lu You Take You to Chongzhou's Shuzhou Grand Reading", became "2023 Excellent Script Entertainment Works".
"The Mystery of the Rune of Mawangdui is a live-action puzzle game created by our home museum Hunan Museum on International Museum Day 2019." Dai Ying, founder of Beijing Muse Museum Technology Co., Ltd., introduced that the work is based on the archaeological excavation of the Mawangdui Han tomb in Changsha from 1972 to 1974, and the protagonist of the story received a mysterious letter from an old professor who had participated in the excavation, which told the fantasy story that happened in the archaeological process and the unsolved rune mystery in the old professor's heart. With the help of the old professor, the protagonist uses the props in his hand to correspond to the live exhibits in the museum, finds the truth of the rune through reasoning, and finally solves the secret of the "mysterious elf" guarding the star city of Changsha.
"In the work, we refer to a large number of well-known cultural relics of Mawangdui, such as T-shaped paintings and Junxing wine ear cups, and integrate these cultural relics into the plot and game links. Players not only have an immersive experience, but also can deeply understand historical and humanistic knowledge, feel the majestic atmosphere and Han culture, and deepen their understanding and understanding of the cultural industry and archaeology. Dai Ying said.
"The Treasure of the Shanhai Society: The Goose Walker" is the third work of the "Shanhai Society" series of IP created for the Muse Museum and Science and Technology National Classic Museum. The story is set in the beacon period of the National War of Resistance, based on the real event of the historical "ancient rare books moving south", telling the story of the members of the ancient book protection organization "Shanhai Society" that has been passed down for 2,000 years, in order to protect the precious "Dunhuang suicide note", fought against the Japanese invaders, and finally sacrificed the story of the safe transfer of ancient books.
"The work includes not only the common promotion of script entertainment, but also the puzzle operation link including ancient book versions and restoration knowledge. Players can learn relevant knowledge during the game, and even experience the process of restoring the ancient books of Dunhuang's 'Dragon Scale Clothing'. Most importantly, there are emotional sublimations such as "guarding cultural relics" and "patriotism" in the script. Dai Ying said.
The "Weijiang Kyushu Real Scenery Rivers and Lakes" immersive tourist attraction is located in Chengdu Jiezi Ancient Town, and its scenic parent-child Chinese study script tour - "Land Tour Takes You to Chongzhou to Shuzhou Dayue" is also a representative of the outstanding script entertainment works awarded this time.
Chengdu Chongzhou was called "Shuzhou" in ancient times. Historically, the patriotic poet Lu You of the Song Dynasty served two terms in Shuzhou, leaving more than 140 poems, one of which was widely circulated "Shuzhou Dayue", expressing the author's feelings of fighting hard and defending the country.
In December 2021, the Chongzhou Municipal People's Government officially launched the creation of the "Land Tour to Chongzhou" all-round cultural tourism product. As the first batch of works in his series, the script tour "Shuzhou Dayue" mainly focuses on Lu You's experience in Shuzhou, starting from "more than 40 years of dreams in rivers and lakes, I believe that there is Shuzhou in the world", highlighting the patriotic color of "Liu Kunwan holds the hatred of chickens, and Ande heroes share the whip". Children and parents can interact with more than 30 NPCs in the 40,000-square-meter Guochao Ancient Scenic Area, learn ancient style and Chinese culture, Luyou poetry culture, Confucius Six Arts Culture, Confucian Five Constant Culture, Chengdu and Shuzhou history and culture through puzzle solving, Chinese learning competitions, literary and martial arts team competitions, etc., to understand traditional folk customs, experience patriotic stories, understand cultural connotations, and achieve immersive study.
"Our scripted entertainment work has changed the form of 'passive input' in ordinary research classrooms, allowing children to participate in a reality show through ancient times in an ancient town, and play, compete, communicate, collaborate, and challenge in stories full of patriotic feelings, truly growing into a small champion of both culture and martial arts." Xie Li, general manager of Chengdu Shuzhou Immersive Cultural Tourism Development Co., Ltd., introduced that the work is mainly operated during holidays and winter and summer holidays (winter camps, summer camps), and as of March 2022, it has received 33,000 players.
Deeply cultivate the market
Strive for high-quality, immersive experiences
Storm Island (Chongqing store) became an "influential store" in this annual meeting. As a well-known scripted entertainment brand in China, Storm Island has successfully landed 21 immersive content spaces in 14 cities across the country, all of which are independently developed and created by Storm Island, comprehensively innovating multi-line plots and game settings with multiple endings.
"Our products combine competition, puzzle solving, suspense, reasoning, national style, joy and other elements loved by the market, and the well-designed and diversified experiences have created a 40% repurchase rate on Storm Island. This year, we also created original products about special people in society, such as autism, Alzheimer's and other product content, this unique immersive content will bring players a more diverse and deeper experience. He Hanxia, founder of Beijing Storm Island Cultural Development Co., Ltd., introduced.
In future product development, Storm Island also plans more immersive products for spiritual civilization. "We believe that scripted entertainment experience is not only entertainment, but also has the value of inspiring thinking and enhancing humanistic literacy. Storm Island's vision is to deeply cultivate immersive game products, and in the future, we will continue to take root in the scripted entertainment industry, continue to create excellent product experiences with craftsmanship, let young people grow in content experience, and form unique cultural memories and symbols. He Hanxia said.
Positive action
Tell Chinese stories with excellent works
"In the new era, promoting the high-quality development of the scripted entertainment industry requires not only the introduction of scientific and technological elements, but also the blessing of high-quality content. To create high-quality scripted entertainment works, you can start from many aspects such as excellent traditional Chinese culture, real life, and future expectations, such as using museums, archives, and libraries as ports to dig deep into the thick Chinese historical civilization and folk allusions, and then tell Chinese stories well. At the same time, it is also necessary to promote scripted entertainment products to 'go global' and spread the voice of China by actively going overseas. Dai Ying said.
"We firmly believe that under the supervision of relevant government departments, the industry is becoming more and more standardized, and the scripted entertainment industry is stable and far-reaching with rule of law thinking and rule of law on the track of rule of law. The role of industry associations is growing, creating platforms for exchange and cooperation, and practitioners have found organizations. In the future, it will have more significance in the development of cultural tourism, cultural museums, science and education, etc., and the development of the industry will reach a new level. Scripted entertainment works will become an important carrier for cultural inheritance, dissemination and export, so that the excellent traditional culture of Sinochem will be more deeply rooted in the hearts of the people and spread to the world. Xie Li said.
"The norms of the industry cannot be the norms of a few brand enterprises alone, but to lead the way, through the self-discipline of excellent enterprises, shoulder the responsibility of promoting the high-quality development of the industry and promote the diversified development of the industry." As an industry practitioner, He Hanxia expressed his expectations and prospects for the high-quality development of the industry.
"It is hoped that the scripted entertainment industry can continue to innovate, launch diversified content and experiences, continuously introduce new elements and technologies, change the public's stereotype of the industry, set up industry models, and promote the development of the industry; Ability to pay attention to content quality and story depth, encourage and protect original works; Actively assume social responsibilities and strengthen the protection and positive guidance of minors; Comply with relevant laws and regulations, and formulate industry guidelines and self-discipline mechanisms to ensure the standardized operation and good development of the industry. He Hanxia said.