In the beauty and skin care market, with the increasingly serious competition in the industry, 618 and other promotion nodes have long become a battleground for soldiers, not only overseas big brands, well-known beauty brands try to further enhance their market position and improve performance through promotions, emerging brands and niche brands also hope to become famous in this battle. Which brands are more eye-catching in the Tmall 618 beauty market this year, let's take a look at it in combination with the relevant lists!
According to relevant data, as of May 29, the overall GMV of Tmall Beauty's broader market reached 8.27 billion, a year-on-year increase of 1.3%. Among them, the pre-sale GMV of Tmall skin care market reached 7.11 billion, a slight decrease of 2.4% year-on-year; The pre-sale GMV of the color cosmetics market reached 1.16 billion, a year-on-year increase of 32.3%.
The figure below is the list of Tmall beauty pre-sale 4 hours, from the brand performance of the list, it can be seen that although overseas big brands occupy a large advantage and market share in the domestic beauty market, but in recent years, domestic brands have also continued to rise, and gradually began to seize more and more market share. Among the TOP20 brands, 6 domestic brands, including Proya, Kefumei, Winona, Miguang, Quadi and Youshiyan, have been listed, among which the Proya brand ranks first among the beauty brands.
In the makeup market, the top 5 brands with sales results are all overseas big brands, including MAC, NARS, Meikefei, YSL and CPB, but domestic brands represented by Caitang and Hua Xizi have also achieved good pre-sales results, ranking 7th and 10th respectively. However, a new face of domestic products appeared in the list of makeup brands - Tang Meike, which ranked ninth ahead of well-known brands such as Hua Xizi and Estée Lauder.
In the beauty and skin care list, it can be seen that brands with medical background and main efficacy skin care such as Shulike, Kefumei, Winona, La Roche-Posay, and Quadi performed better in this Tmall pre-sale, and these brands were among the top 20 beauty and skin care brands.
According to the relevant data of the whale staff e-commerce data analysis platform, lotion, liquid essence, and sunscreen are the hot selling products in the beauty industry recently, so what are the hot-selling brands and products in the Tmall 618 pre-sale of these three categories?
*Data from cetacean staff-category ranking analysis
Emulsion
In the hot selling list of lotions, Lancome, OLAY, Decorte, L'Oreal, Skin, Zhiben, Kerun and CPB and other brands have all made the list, and most of the products on the list focus on moisturizing, soothing, oil control, firming and repairing.
*Data from Taobao
• Liquid essence
In the list of liquid essences, brand products such as Proya, Doctor Chengno, OLAY, SK-II, Clarins, Estée Lauder and Shulico are on the list, among which the two large items of the domestic brand Proya's Double Antibody Essence and Source Power Repair Essence are the hot-selling products of liquid essence.
*Data from Taobao
Sunscreen
In the sunscreen market, brand products such as Angesa Small Gold Bottle, Azili Hydra Sun Protection, L'Oreal Small Gold Tube Sun Protection, Shiseido Blue Fat Sun Protection, and Shuli Ke Light Spot Sun Protection are relatively popular.
*Data from Taobao
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